In the Success Stories section of the Ecwid blog, we get to publish the
Today we’d like to introduce you to Liz Abunaw. Liz founded Forty Acres Fresh Market on Chicago’s westside in 2018 because she saw how the lack of fresh food options in the area impeded her community. Liz wanted to do her part to help.
Five years later, her business provides access to
Meet Liz and Forty Acres Fresh Market
Forty Acres Fresh Market is a Black and
Forty Acres Fresh Market was founded by Liz Abunaw, who wants to increase access to fresh food options on Chicago’s westside.
Our motto is, Fresh food for all, because every hood should be healthy.Liz Abunaw
In 2018, Liz hosted Forty Acres Fresh Market’s first popup market. Just a year later, she expanded her business by launching a delivery subscription service of fresh produce.
In 2020, Forty Acres Fresh Market continued to grow by leveraging online selling. They even have found property to hold the first Forty Acres Fresh Market
Currently, Forty Acres Fresh Market operates as a mobile produce vendor, selling fresh fruit and vegetables through seasonal
The Mission of Forty Acres Fresh Market
The Forty Acres Fresh Market team believes in the power of communities to develop, build, and sustain their own resources. Their main mission is to increase access to affordable,
Since 2020, Forty Acres Fresh Market has also served thousands of Chicago households as a supplier for food distribution programs in collaboration with
Our service is open to all, and we accept SNAP EBT* becauseLiz Abunaw
high-qualityfresh produce at a great price should be accessible for all.
*Electronic Benefits Transfer (EBT) is an electronic system that helps people access healthier food and other benefits through the Supplemental Nutrition Assistance Program (SNAP).
Forty Acres Fresh Market and the hardworking team behind it have become a vital part of the economic revitalization of Chicago’s westside. The awards they receive are proof that they bring their mission to life:
–People’s Choice Award at the Chicago Innovation Awards
–Winner of Famous Amos: Ingredients for Success.
Liz and Forty Acres Fresh Market have big plans for the future, even beyond the incredible impact they have already had.
We look forward to opening our firstLiz Abunaw
brick-and-mortarstore, which will allow us to expand beyond fresh produce to service all of our customer’s grocery needs.
Leveraging Online Selling
In 2019, Forty Acres Fresh Market launched a subscription option for their delivery service. Initially, they used another platform to capture orders and process payments. However, it was not
While searching for platforms that similar businesses use, they found Ecwid by Lightspeed. Ecwid helped them automate the subscription payment process and expand their online presence.
Ecwid allowed us to set up a professional selling page and connect it to a payment processor to set up automatic payments for our subscription customers. Best of all, the cost was extremely affordable.Liz Abunaw
Liz’s Advice to Business Owners
We asked Liz to share a word of wisdom for fellow and aspiring entrepreneurs. She strongly advises business owners to create a structure for their business as soon as possible.
Creating company policies, best practices, and operational plans gives you a strong foundation from which to grow your business.Liz Abunaw
Liz emphasizes that having a structure allows a business owner to expand and grow their business instead of executing
Developing processes for everything you do is the key to moving from working in your business on a daily basis to having the freedom to work ON the business.Liz Abunaw
Make sure to check out Forty Acres Fresh Market’s website to see how they help their
Share Your Story on the Blog
In the Success Stories section of the Ecwid by Lightspeed blog, you can get to know fellow merchants and learn from
If you’d like to share your experience running an Ecwid store or give advice to fellow entrepreneurs on how to use Ecwid tools to the fullest, we’d love to hear from you. Reach out to firstname.lastname@example.org, and we’ll take it from there!