How Much are Logo Designs

8 min read

One of the most essential parts of any business’s brand is its logo. A logo will typically be the first thing that a customer sees. This is why it is so important for a logo to be well-designed and clean while setting your business apart from everyone else. Of course, high-quality graphic design services come with a cost, and many businesses may wonder: how much are logo designs?

This is an understandable question, as any business needs to balance cost with the value a logo will provide. Continue reading below to learn more about logos and answer how much logo designs are.

How Much are Designers Paid for Logo Creation?

It may be tempting to have in-house staff create a logo design, but this will not always have the best results. Unless there are skilled graphic designers on staff, it may result in an underperforming logo design.

Remember, a logo is the first visual contact that a customer will have with a business, which means it needs to be done right. Otherwise, it could lead to potential customers turning away.

Professional designers or firms typically have a history or portfolio of logo designs they have done for businesses. This reputation means that their logo design pricing will be more than hiring some random designer from Fiverr or Upwork. This is not to say that there are no professional designers on these platforms, either.

Of course, hiring a professional firm or designer is the ideal scene. But it also comes down to the question: how much are designers paid for logo design?

The end logo design cost depends on the firm or designer, but a small business or new startup will typically be looking at logo design pricing around $300-$1300.

There are cheaper options for logo design pricing, but they run the risk of quality suffering as well.

Alternative Options for Lower Logo Design Cost

Any business can easily use an online logo maker or hire an inexpensive freelancer. In fact, this will often cost them less than a couple hundred dollars. However, the quality of the logo will often suffer, especially if done by someone within the business with zero design knowledge.

Options for Average Price for a Logo Design

Let’s break down the average price for a logo design with some of the options.

Logo Maker: $10-$50
Freelance Designer: $100-$1000
Smaller Design Agency: $1000+
Large Design Firm: $2000+

These are far from perfect representations of what a business will pay, but they serve as general guidelines. Remember to think with quality without compromise rather than focus purely on the cost.

While it is hard to predict the income changes of a logo, a higher quality logo will generally result in more customers, making up for the investment.

How Much for Logo Alterations?

Another factor in logo design price is the amount of alterations done to the design. Alterations means any changes or reworks done after the initial custom logo design is done.

Designers will often have a base price for custom logo design, which may or may not include a certain amount of alterations to the design. When working with a designer, make sure to ask questions like:

What is your base logo design cost?
How much for logo alterations?

In general, the more alterations and changes, the higher the cost will be. However, don’t be afraid to spend the money on alterations. The final logo design should be ideal and reflect everything that the business wants.

Don’t settle on a poor design or one that could use more changes when it could be a major difference in brand image.

Factors for How Much Logo Design Cost

Several factors play a role in how much logo design costs a business, with a couple of these mentioned above. Let’s review what was already mentioned and additional factors that influence the average price for a logo design.

Process: The design process used plays a huge role in the overall cost, whether a business is using an online logo maker, a freelance designer, or working with a reputable design firm.
Expertise and Experience: Finding a graphic designer is not difficult, but finding a skilled designer is another story. Designers found on freelance platforms will often provide lower quality work over an agency or designer with their own business.
Location: There will typically be a price difference between online designers and local design agencies. If the business is located in a populated metropolitan area, chances are that local design firms will be priced to reflect this.
Quality: In most cases, the higher the quality, the higher the cost. However, a logo is often worth the cost because of what it represents and reflects for the business.

At the end of the day, it is up to the business how much they want to invest in their logo. Some startups may not have the money to jump right to an expensive design firm, which leaves them with the lesser options.

The business should review their particular situation, accounts, budget, and more to decide what is best for their needs.

Looking to Launch Your Own Ecommerce Store?

If you are searching for logo costs because you want to start an ecommerce store, Ecwid can help. Our platform is designed to be easy and efficient to allow you to get your store up and running as fast as possible.

Even better, you can get started for free! If you have any questions, you can email us through our support page or head to our account creation page to get started on your store. We look forward to helping you launch your new business.

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Apr 20, 2023

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.