Discover new and upcoming Ecwid tools to boost your success for the busy shopping season Learn more

Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

How Many Followers Do You Need to Sell on Instagram?

5 min read

We watch as Instagram influencers make thousands of dollars, simply by getting paid for Instagram posts. The frustrating part, there is no set number that automatically qualifies you to sell products on Instagram or make money on it.

But maybe you don’t want to be an influencer? And you’re wondering how to make money on Instagram without followers. We’ll take a look at the best way to approach your followers and answer some of those burning questions.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

How Many Followers Do You Need on Instagram to Make Money?

In a world of numbers, ironically — there is no set of amount of followers required. What is essential to start making money from Instagram, is consistency and content. No matter what you sell, if you’re not actively posting content — your followers are less likely to engage.

Already have products? You can sell successfully with as few as a thousand followers! Just enable shoppable posts to make it easier for customers to make a purchase as soon as they gain enough confidence with your store.

If you focus on these key actions — we guarantee you’ll find ways to get paid for Instagram posts.

How Do You Get Popular on Instagram?

Who doesn’t want to be popular? In the world of Instagram that doesn’t always mean success. The key metric to focus on is the engagement rate. For reference, a 2-3% engagement rate is considered average, while a 4-6% rate is considered high.

If you’re looking to organically grow your account, consider posting content related to these popular topics:

  • Inspirational Quotes
  • Landscapes and scenery
  • Food
  • User-generated/sunmitted content
  • Animals

As your followers share and tag their friends in your engaging posts, others will follow!

Learn more: Selling on Instagram: How to Increase Engagement With Personalized Posts

How Many Followers Do You Need to Be an Influencer?

Influencer marketing has seen the rise of the “micro-influencer” which means just about anyone can get paid for Instagram posts.

You don’t even need 100,000 followers! According to Buffer, accounts with 5,000-6,000 followers are likely to give you a higher ROI and brands are specifically looking for these types of influencers.

Brands are also looking at how your audience interacts with your content. As previously mentioned, if you can show brands how interactive and healthy your audience is  they are more likely to book a campaign.

If you’re a merchant — check out how to use micro-influencers on Instagram!

Does Instagram Pay You for Followers?

If you’re wondering how Instagram pays users for followers — they actually don’t. The platform itself does not payout users for their followers. However, if you’re still looking to get paid for your Instagram posts, we recommend finding other ways you can sell on Instagram!

What’s Next?

Sign up for your Ecwid E-commerce store below! And let us know what other Instagram questions you have!


Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.