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How to Add Products to Facebook Catalog for an Online Business

How Can I Add Products to Facebook Catalog for My Online Business?

7 min read

You’re ready to get your products in front of over 2.9 billion users on Facebook, that’s great! Already have a Facebook business profile? You’re that much closer to literally setting up shop.

But now you need a shop page, and this requires a product catalog. You have three options:

  • Manually upload products through the Facebook Catalog Manager
  • Import products through an e-commerce platform (hello Ecwid E-commerce!)
  • Or use the Catalog API (this is used for sellers who are already working with developers)

The great thing about using Ecwid, we give you the seamless integration to establish your store and products on Facebook, without any of the hassle. By the end, you’ll be ready to add your products to a catalog and start selling on Facebook!

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How Does Shop Page Work on Facebook?

If you’re selling online already, it makes sense to take it a step further and setup a shop page on Facebook. This is where you’ll need a catalog, let’s clear up what it is and how it works.

According to Facebook, “a Facebook catalog is a container that holds information about the items you want to advertise or sell across Facebook and Instagram. You can create catalogs for different types of inventory, like products (ecommerce), hotels, flights, destinations, home listings or vehicles.”

For now, we’ll stick to creating a product catalog for e-commerce. Once you add products to your catalog, you’re able to sell across multiple channels, including Instagram. This will allow you to show and sell products directly to people on Facebook. Customers can purchase from the shop page with a seamless checkout experience.

Before you begin, you’ll want to review Facebook’s Merchant Terms and check to make sure your products align with the Commerce Policies.

How Do I Get a Product Catalog on Facebook?

As we mentioned there are a number of ways, but the easiest way is to start with an e-commerce platform. You’ll upload your catalog to Ecwid and use the integration to make the transition seamless. And be on your way to selling on Facebook! Here is how:

If you are looking for a few Facebook Shop examples, who better to showcase than Ecwid merchants!

If you’re looking to learn how to add products to Facebook Catalog — guess what? With Ecwid, your products will automatically sync as you upload them in the control panel. You’ll save countless hours of manually uploading products.

Why Are My Products Not Showing up on My Facebook Shop Page?

While adding products to your shop page is relatively easy, if you’re having some trouble with inventory, check out the policies and specifications below:

Where Is the Catalog Manager on Facebook?

Once you’ve connected Ecwid to Facebook, navigate to: facebook.com/products and you should see your imported catalog. Now that you’ve created a catalog, you’ll want to start using the shop page on your profile to generate some sales!

The Catalog Manager On Facebook

There are several alternative ways to access Catalog Manager:

  • Go directly to Catalog Manager at facebook.com/products
  • From Ads Manager, open the top menu and select Catalog Manager.
  • From Business Manager, open Business Settings. Go to Data Sources and select Catalogs.
  • From Commerce Manager (US only), select the Inventory tab.

How Do I Edit My Shop Page on Facebook?

If you want to edit your shop page, this can also be done in the Catalog Manager, which we covered above.

Want to add a Facebook “Shop Now” button? Here is how:

You can set up “Shop Now” call-to-action button on your Facebook business page and link it to your website or shop section on Facebook. This makes it easy for your followers to find your products and make purchases online.

Facebook shop now button

To add the Shop Now button to your Facebook Page:

  1. Click +Add a Button under your cover image.
  2. Select the button you want to use: Shop with you or make a donation → Shop Now.
  3. Select where you want to send your visitors: to your custom site or to the Shop section in your Facebook page.
  4. If you select the site, click the website link and in the popup insert the store URL.
  5. Click Save.

Let’s Start Selling…

We’ll save you the hassle and headache, use Ecwid to upload your product catalog to Facebook. You’ll find it to be the quickest and easiest way to start selling on Facebook.

By adding a product catalog, you not only have the opportunity to expand your reach. You now sell across multiple channels. Ready to join?


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About the author

Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

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So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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