In this podcast episode, our show hosts Jesse and RichE interview Ricardo Lasa, CEO and
How AI Transforms Advertising
Ricardo explains that AI has traditionally been used for optimizing campaigns, such as selecting keywords and determining the best places to advertise. However, with the rise of new AI technology like GPT (Generative
Ricardo gives insightful examples of how
AI-Generated Images for Ads
The show hosts also inquire about the use of images in
AI in Audience Targeting
In terms of audience selection, Ricardo highlights how AI helps identify the most relevant target groups for different products. He gives examples of targeting truck enthusiasts or specific types of skiers based on their preferences and interests. The AI technology analyzes product descriptions and titles to determine the best audience segments. Cool, right?
AI Creates, Human Approves
The hosts also discuss the approval process for ads and audience targeting. Ricardo explains that while AI helps generate ads and recommendations, the final approval lies with the merchant. Merchants have the opportunity to review and make adjustments before launching the ads to ensure satisfaction.
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Overall, the podcast highlights AI’s significant role in revolutionizing the advertising industry. It enables businesses to create more impactful and personalized ads, target the right audiences, and refine messaging based on