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How AI Can Help You with Your Ecommerce Store

5 min read

Join us on the latest episode of the Ecwid Ecommerce Show as we dive deep into the sizzling topic of utilizing AI for businesses. Our special guest, Matt Wolfe from Future Tools, shares invaluable insights. Matt has lots to share as the mastermind behind the website that curates and streamlines AI tools. Tune into the episode to expand your knowledge and stay ahead of the game!

Getting the Best Results with Prompts

Matt shares his perspective on prompt engineering when using AI in ecommerce. The idea of prompt engineering may intimidate some users who think they need an engineering background to use such tools. However, the goal is to make these tools accessible to all users by focusing on natural language interactions.

Using AI for SEO

Matt Wolfe talks about his experience using SEO plugins, which scan a website and suggest improvements for search engine optimization, like adding alt text to images. SEO plugins can give tailored advice for specific websites. They help website owners looking to improve their rankings.

Ethical Debates Around AI Art

Many existing AI generation tools train using databases of images not intended to be used with these tools. Many critics question whether it’s fair for an AI tool to generate artwork that looks like a specific artist’s work without their consent.

Matt highlights that newer models of AI generation tools are starting to be opt-in, meaning artists must consent to their work being used for training. More recent models also explore royalty structures to ensure existing artists receive compensation if new art is developed based on their artwork.

Improving Ecommerce Images with AI Tools

Matt suggests using AI-based tools to improve low-quality product pictures. Many tools are available to upscale images and improve their quality.

Some tools help fill in the gaps when an image is scaled up, resulting in clean, high-quality images. Some tools allow reverse cropping of an image to expand it while filling in the gaps based on what the AI thinks should be there. Both methods can upscale small or pixelated graphics.

Some tools help you remove unwanted objects from an image and fill in the background. These features are useful for ecommerce photos and can quickly transform a low-quality image into something highly professional.

Powering Customer Service with AI

Chatbots are becoming increasingly sophisticated. They can scrape entire websites and use that information to generate responses to customer questions. By using AI, chatbots can provide detailed answers that incorporate information from product descriptions, customer service, and FAQs.

Newer AI chatbots also incorporate machine learning capabilities. They learn from human responses over time. For example, if a human operator responds to customer questions manually for a month, the AI chatbot can observe and learn from those responses. The chatbot will improve its replies to customer questions and provide a better customer experience.

With this level of sophistication, AI chatbots are an increasingly valuable tool for businesses looking to provide efficient and effective customer service.

Potential Use of AI in Ecommerce Data Interpretation

Most analytics programs use some form of AI integration. With AI, users no longer need to spend hours staring at complex spreadsheets and deciphering what the data means. Instead, AI can analyze the data and provide users with insights previously only accessible to data analysts. The ability for anyone to process and understand data helps businesses make strategic decisions.

Listen to the podcast and discover what AI tools Matt uses and recommends to business owners. Don’t forget to check out his website, Future Tools, and subscribe to his newsletter to get the latest and greatest AI tools for entrepreneurs!

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