Personalizing Your Starter Site From Scratch to the First Sale

Jan 16, 2017 by Den Nikiforov, Ecwid team
Personalizing Your Starter Site From Scratch to the First Sale
Posted Jan 16, 2017 by Den Nikiforov, Ecwid team

With Ecwid, you can add a store to your website, social media page, to marketplaces like eBay – or to get a free website with a built-in online store for free.

We call it the Starter Site. It comes in handy for those looking to establish a web presence. With the help of an intuitive editor, it’s possible to create a website with no coding and in no time.

The Starter Site is based on customizable blocks that you can design to tell your business’s story.If you want to explore all the Starter Site opportunities, this guide will walk you through setting up your free selling website step by step.

To begin, log into your Control Panel and go to Settings → General → Starter Site. Then click on the “Edit Starter Site” button — here we go.

Read also: New Ecwid Starter Site: A Great Look For Your Online Store From Day One

Cover Image

A picture is worth a thousand words — thanks to our brain, which gets 90% of all the information in a visual form.

A good cover picture will tell your visitors where they are and spark their interest in your store in a second.

It’s a win if your cover image represents your product in action. If it’s hard to showcase your product (for example, because you sell e-goods), refer to free stock photos for a professional entourage picture.

When you’re choosing your cover image, make sure that your title doesn’t fully cover your product’s important details and that it’s a clear image.

Cover image of Ecwid Starter Site uses a professional stock image

Learn more about beautiful product photography here: How to Take Great Photos for Your Online Store


The alpha and omega of a good-looking title is to make it fit on one line.

Eventually, it’s up to you to decide what exactly it should say. It might be a brand name only, or it might not contain a brand name at all — however, in any case the title helps the visitor understand if they are in the right place.

So some words that clarify your niche would not hurt.

Title of Ecwid Starter site


The subtitle is the best place for a punchline, or in e-commerce terms, the unique selling proposition. It serves to help your customers understand what you offer and how it’s different from the others.

It’s okay to take advantage of two or three lines of text here if they can convince the visitors it’s the best place to buy what they came for.

Learn more: How to Create a Strong Unique Selling Proposition for Your Online Store

Your Logo

First of all, get one. It’s a big investment in making your business recognizable. There are at least six ways to get a logo, from free to professional and expensive.

Learn more: How To Create An Awesome Logo For Your Brand

The best size for a retina-ready logo picture on a Starter Site is 600×600 px.

Make sure you’ve protected your brand and the logo is not only unique but also safe.


There is so much to be said about creating a beautiful storefront. The minimum effort consists of these steps:

Pro tip: Ecwid’s free Starter Site is the perfect fit for a landing page on which you want to sell just one product (or test your new products).

The new Buy Now button with expanded features is suitable for the Starter Site.

Why Choose Us Section

Just like in the subtitle, you need to show your business’s personality here, but in more detail. What can put a business forward, apart from low prices and high quality?

Think over your business processes and write down a list of advantages at every step. For example, you:

  • Use local and organic materials
  • Deliver the same day
  • Offer home-made exclusives
  • Allow deep order customization
  • Have the widest range of colors in the market, etc.

Pro tip: be specific. Compare these two statements:

We offer a highquality product. – Our product is made of certified, organic, raw materials from Georgia.

Everyone hears and sees a lot of marketing phrases these days like “high quality”, “low prices”, “fast delivery”, and “best service” — and they are usually discarded as nothing but a buzz.

Just like in any other case, it’s much more effective to use proof instead of buzzwords in this section.


The majority of Starter Site visitors consider customer feedback as social proof.

Excited by the coming launch of their own business, sellers might compose a dozen reviews to be on the safe side. They often neglect how good people are at recognizing fake reviews. Some customers wouldn’t be impressed enough to buy; others would leave the store to look for a more honest seller.

So rule #1 is: publish real feedback. Friends and relatives might be able to help, but make sure they stay honest and say more than empty exclamations like “cool, awesome product!”.

You can also get feedback from the comments section on the Product Details page.

If there’s no feedback yet, you can simply hide this block or add your own quote to get even more personal with your visitors.

Just don’t forget to replace the stock picture that is provided as an example!

Learn more on how to promote with reviews: How To Use Feedback to Sell Even More

About Us Section

This section especially matters for startups.

If someone from the press enters your website and eventually gets interested in your product, your “About Us” section will serve as a short interview. Depending on how much this part impressed the reporters, they might contact you to make a sensation out of it.

Learn more: Publicity on a Budget

Here’s what Kaleigh Moore, a professional copywriter, says about this section:

Beyond being a place to educate and inform curious shoppers, it’s often the first step toward establishing a relationship with new customers. Think of it as the place where you get to introduce yourself as the face behind the brand for the very first time.

Read more tips on writing an “about us” page like a copywriter in her post: How to Write an “About Us” Page if You’re Not a Copywriter

For the store owner picture, use an image of 512×512 px. Pictures with one person are the best because they can’t confuse the visitors.

Physical Address

“Why add a physical address on the map if you sell online?” — you may ask. Here’s the answer.

Many businesses use Ecwid’s Starter Site to launch their first online store. That means they haven’t got any seller’s reputation at that time. Displaying a physical address demonstrates the reliability of the store owner. Also, it may be the address for returns, refunds, and in-store pickup, or for a whole additional offline sales channel.

You can hide the address section if you feel it’s not relevant to your business.

Links to Social Pages

We’ve already helped a couple of Ecwid entrepreneurs with this section. Don’t forget to set up social buttons: change links to your business profiles and save the changes. Otherwise, your customers won’t be able to follow you on social media and they might forget about your store.

Your Store URL

By default, the name of your Starter Site will look something like this:

Instead of 12345, it will contain your own store ID. However, that says nothing to your potential customers. You can replace your store ID with the actual store name for free, e.g. That will make the link more SEO-friendly and look better on social media.

It’s also possible to connect your Starter Site with a custom domain name (e.g. on paid plans.

You can make all the necessary changes to your store address in Control Panel → Settings → General → Store Location.

Note: Apps for customizing your storefront, like Promo Bar, Coupon Popup, and more, are compatible with a Starter Site too. Don’t forget to have a look at the Ecwid App Market to extend the functionality of your Starter Site.

That is basically it  now you can build a selling website with your own hands. Congratulations!

Share links to your Starter Sites in the comments, and I’ll be happy to give advice.


Looking for more ways to sell online? Read these posts:

Or, have a have a look at Ecwid 101 to get the idea of the ways to sell with Ecwid.

About The Author
Den Nikiforov is a Product Designer at Ecwid. He loves to see his ideas come to life and bring good to Ecwid entrepreneurs. In his free moments Den enjoys sci-fi books and long walks.

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