You Deserve That Vacation: Guide to a
Jun 16, 2016 by Lina Vashurina,
Stress-Free Break for Entrepreneurs
One of the perks of being an entrepreneur is that you get to set your own schedule. You’re the boss, after all, and you get to call the shots.
But so often, entrepreneurs feel anxious about taking a vacation and stepping away from their businesses. They worry that the operation will fall apart if they’re not around, that they’ll fall behind, lose customers, and break the momentum they’ve built up.
The good news: You really can take a vacation — even if you are a busy entrepreneur. In this post, we’ll look at a few ways you can start feeling good about taking time off, as well as some tactics for helping you feel less stressed while breaking from your daily grind.
Automate Your Marketing
Thanks to modern automation tools, marketing is getting simpler than ever before.
So, what is marketing automation? One definition: Marketing automation refers to software platforms and technologies designed for marketing to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Marketing automation comes in various forms, and can be put to work in different ways, such as:
- Email marketing automation. You can set up action or
time-triggereddrip email campaigns that automatically send when a customer completes a specified action (like making a purchase) or when a specified amount of time has passed (like three weeks since last purchase.)
- Social media automation. Automated scheduling tools allow you to plan and
pre-slotsocial media content that will automatically post on the specified date/time. This way, all you have to do is supplement with real-timeinteraction (and you spend less time scrambling to publish great content.)
- Customer Relationship Management (CRM). Using a CRM can help take some of the legwork out of keeping track of your online store’s customers. Thanks to integrations like Ecwid and Zoho CRM, for example, customers are automatically entered into your CRM so you can better understand who your buyers are.
With the help of automated marketing tools, you can improve your operation’s efficiency and spend more time enjoying your vacation.
Leverage Your Remote Capabilities
One of the beautiful things about technology is that it enables us to work whenever, wherever we want to. And if you’re travelling for a vacation, having your smartphone, laptop, or tablet in tow means you can keep tabs on your business wherever you may roam.
If your online store uses Ecwid, you can use the Ecwid mobile app to take care of important business from any mobile device. Within the app, you can:
- Manage orders
- Get notifications when new orders are placed
- Photograph and list new products
- Share products on social media
- Modify and manage inventory
- Process sales
So even though you may be away from your main office, you can still keep tabs on your store and take care of the
Note: Keep in mind that even though you can work from wherever, it’s still okay to enjoy your vacation. Schedule a set block of time during the day where you can focus on work, and then get back to relaxing. Having set times for work time and relax time can help you better manage and focus on both.
Hire Temporary Support
If you’re a
Whether it’s a Virtual Assistant who handles some of the
Consider the following options for locating this type of help:
- Zirtual (for Virtual Assistants)
- WriterAccess (for freelance writers)
- CloudPeeps (for freelance social media/content marketing managers)
If having some additional support while you’re away makes you rest easy, this is a minor investment that will be worth its weight in gold. Feel free to check out live chat apps in the Ecwid App Market to install in your store.
Audit Your Website and Sales Funnel
Another great way to save yourself from stress and headaches while you’re away on vacation is to conduct a thorough audit on your website, sales funnel, and other important processes before you leave. Not only is this a smart move to help ensure everything is working as it should, but it will help you spot and fix any major issues before you step away.
If you’d like to take this a step further, consider conducting a survey with your email subscribers, past customers, and website visitors to get their feedback on where improvements need to be made. This audience can offer important insight into areas for improved website functionality, better processes, common friction points, and more.
Not sure what to use for your survey? Ecwid has an integration with SurveyMonkey that makes it easy for you design and deploy your survey in minutes.
Take a Vacation and Actually Enjoy It
By taking advantage of the tips we’ve outlined here, you can finally take that vacation you’ve dreamed of and actually enjoy your time away.
You’ll spend less time worrying that your operation is going to fall apart, and your travel partners will appreciate you being more present and relaxed. Don’t let your hesitations keep you at home — take a break! You deserve it.
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