- Google Shopping vs. Google Free Listings
- How to set up in Ecwid
- Google Merchant Center
- Difficulty and future options
- Ecwid Help Center: Upload product feed to Google Shopping manually
Tim: Welcome back, Internet. A lot of people have been talking about this free, organic Google Shopping, and they are excited about it. And so today I thought what would be awesome is if I brought into one of our Ecwid Google experts to talk about what this thing is, why someone would want to do it, how it differs from other things that Google has on the market and maybe give you some quick
Jesse: Tim, it is a pleasure. Always. You’re one of my favorite colleagues. Maybe not the top, close to the top, but I am an expert, so I really appreciate that intro. So, yeah, we’re going to talk about Google Shopping and the free Google Organic Shopping. It’s a little bit of a mouthful, and it’s a little odd because Google threw this out. They’ve had Google Shopping for like ten years. It used to be free. Then it was paid. Now it’s free again. There’s a lot to sort out here. That’s why we’re doing this. We’re still in quarantine. So we’re not together to make fun of each other in person. We’re gonna have to do it over a call. This is how we do it these days.
Tim: Tell me just again what free organic Google shopping is?
Jesse: All right, Tim, so free Google organic shopping is when you google stuff…
Tim: Wait, wait. I’m gonna stop you right there. Make it sound exciting. Make me excited about free organic Google shopping.
Jesse: Wow. To make you excited about it, I should probably not say free Google organic shopping because it does not roll off the tongue.
Tim: All right. I think that’s incredibly compelling.
Jesse: All right. Free traffic from Google. Tim, this is what we’re talking about. Google Shopping is a little tab inside of Google, where it’s just product photos. So a little area. It’s got all the images, prices, name of the product. All right. So it’s a very specific area where you mentioned earlier about Google Smart Shopping, what Google Shopping used to be as of like a couple of weeks ago, it was all the ads. So when you google things, and you see the images and the prices up top, that’s Google Shopping. But that’s powered by advertising, which is also great. But that’s not here. We’re talking about the free organic Google Shopping.
Tim: Jesse, can you walk us through an example, maybe show us what the Google Shopping feeds look like and how that differs from Google shopping tools that our viewers might already be aware of?
Jesse: Tim, I would love to. Why not? Let’s turn on the Google machine and see, let’s let her rip. I’m going to google garden gnomes. All right. Nice little fancy product there. The top of this is what you consider the old Google Shopping. Okay. So we’re talking about this little shopping tab there. You click into the Google Shopping tab. This is the area where this is now free. This used to all be paid. You can only get there through paid ads. And as you can see from the top, these are all product photos, descriptions, prices and everything. You need to sell some garden gnomes. These are pretty. Yeah. We didn’t realize they were… I don’t know what I was getting into here. This is good.
Tim: Yeah. Disclaimer, don’t google garden gnomes on the shopping tab. Yeah. There are some weird ones out there.
Jesse: All right. Why did we go to garden gnomes? Inappropriate gnomes aside, this whole Google Shopping area is free. If you’re in the garden gnome business or any other
Tim: All right, Jesse. So let’s get to the real stuff. Why would someone want to use this new free, organic Google shopping?
Jesse: Well, Tim, I think the keyword there is free. So it is going to be free traffic from Google. And if you already have an
Tim: Is this something that you expect will become more prevalent, more widely used in the future?
Jesse: Yeah, I think so. Let’s just talk with the advertising side first, because that’s what we know more of. This is kind of a new announcement from Google. But for
Tim: You just can’t argue with that logic. It’s just so sound.
Jesse: It is. I made it up. No notes here. We’re doing this live.
Tim: The furthest thing from live. All right, Jesse. We’ve talked about what it is. We’ve talked about why someone would do it. Now let’s talk about how you do it.
Jesse: All right, Tim. How do you do it? If you’re watching this video, if you’re listening to this podcast, there’s a very good chance you are an Ecwid merchant otherwise. I appreciate your dedication to listening this far, kudos to you. So, Tim, we’re going to walk through your store to show people how to set up the product feed from inside the store. You have a Control Panel. You can log into your Control Panel on the
Tim: If that sounds like something that’s a little too difficult for you, a little over your head, it’s okay, don’t stress out. If you can wait a little bit longer, if you feel you need to do it right now, I would encourage you to just hold tight, there’s an automated tool that’s coming. It will make this whole process a thousand times easier. But for those of you who do want to get started, set up that Google Shopping feed, that’s awesome, we just wanted to give you a quick video, to give you the tools to get started. I know it’s not comprehensive, it doesn’t give you everything you want to know, but hopefully, it’s given you enough information, you can get the ball rolling. If you need help, we’re here for you.
Jesse: We’ve seen some of the other announcements, and I haven’t seen anyone that actually has an automated way to do that yet, because it was just announced. Everybody else who’s doing this, you are still gonna have to do the same steps to get approved on Google. Hang in there. If you can do this, you got this. Otherwise, just wait.
Tim: Jesse, do you know what else?
Jesse: Talk to me.
Tim: That’s it. That is everything. Guys, everything that you and I have today.
Jesse: Did the list, answered the questions.
Tim: We went through all the notes. Don’t forget to subscribe, follow us on social media, and as always, check out our blog for even more tips and tricks. Don’t forget to check out the Ecwid