Eyeglasses are more than a necessity; they’re an expression of style, confidence, and personality.
Marquita Lawrence, founder and CEO of Glamour 4 Eyes, recognized this and turned her love for stylish eyewear into an inspiring business story. Today, her brand not only helps customers see better but also feel better.
Let’s take a closer look at her entrepreneurial journey and how the Ecwid ecommerce platform played a role in her success.
The Vision Behind Glamour 4 Eyes
For Marquita, glasses were not just functional but an extension of identity. As someone who has worn glasses all her life, she noticed a gap in the market for stylish yet affordable frames. Couple that insight with her role as a single mother to two inspiring daughters, Arielle and Zuri, and Glamour 4 Eyes was born.
I wanted to create eyewear that merged fashion, function, and confidence. Glasses should be a way of celebrating who you are, not just something you settle for.Marquita Lawrence, founder and CEO of Glamour 4 Eyes
Marquita’s daughters served as her inspiration, pushing her to develop something meaningful that could empower both children and adults to own their unique style.
Marquita Lawrence, founder and CEO of Glamour 4 Eyes
Overcoming Challenges While Building the Dream
Building Glamour 4 Eyes was no small feat. Like many entrepreneurs, Marquita faced her fair share of hurdles.
Learning the Ropes of Entrepreneurship
Balancing motherhood, entrepreneurship, and a Christian ministry, Marquita had to learn everything from branding to inventory management from scratch. Tight funding only added to the pressure.
Facing Tech Hiccups and Tight Deadlines
“Whew,” Marquita recalls with a laugh, “launching a store isn’t as easy as it sounds!” Delays, technical challenges, and the weight of wearing multiple hats tested her perseverance.
But what got her through? Faith, community support, and determination.
Whenever I thought about giving up, a customer message or review would remind me why I started this business. The joy on people’s faces when they found glasses they loved was worth every challenge.Marquita Lawrence
Taking the Leap with Ecwid
When it came to selecting an ecommerce platform, Ecwid stood out for its customization and ease of use.
“I checked out Ecwid without even testing Shopify or other platforms because Ecwid felt intuitive and flexible for my needs. Since using Ecwid, I’ve streamlined the entire order process, increased conversions, and can focus more on connecting with customers rather than wrestling with backend tech.”
The Glamour 4 Eyes online store was built using Ecwid by Lightspeed
Marquita has made full use of Ecwid’s features to drive efficiency and growth across her business, including tools like:
Abandoned Cart Recovery
“I love the abandoned cart recovery tool!” Marquita says. This feature has helped recover potential lost sales and increased overall revenue.
Social Media Integrations
“I use Ecwid’s social media integrations to easily post new arrivals and updates directly to Instagram and Facebook.” A shortcut that saves time and keeps her connected to her audience.
Ecwid Mobile App
“The mobile app has been a lifesaver, especially when I’m on the go and still need to manage orders or inventory.”
For small business owners, Marquita highly recommends Ecwid and encourages starting with its marketing automation and analytics features.
Personalizing Eyewear through Customization
Among Glamour 4 Eyes’ most unique offerings is its glasses customization feature. Customers can choose frames that match their face shape, style, and personality, creating a tailored shopping experience like no other.
The goal was simple: make glasses personal. I wanted people to feel like they had an eyewear stylist in their pocket.Marquita Lawrence
The results have been phenomenal. Customers love the personalized approach, leading to:
- Increased repeat purchases
- More referrals from happy buyers
- Fewer returns, as customers get exactly what they want upfront.
Customers can easily personalize their glasses by selecting their preferred frame style and specifying their prescription requirements, all conveniently done through the website
The glasses customization feature lets customers choose their favorite frame style and enter their prescription details with ease. Designed specifically for Glamour 4 Days, this solution was created by the Ecwid Customization team.
If you’re interested in adding a tailored feature to your Ecwid store, don’t hesitate to contact the Customization team for assistance.
Marquita also introduced the “Frames for Days” consultation service, offering
Milestones Worth Celebrating
Every entrepreneur has milestones that make the hard work worthwhile, and Marquita’s are nothing short of inspiring.
Launching a Showroom
Glamour 4 Eyes opened its first office and showroom, creating a physical space for customers to try frames, feel a sense of community, and strengthen the connection with the brand.
Launching the first Glamour 4 Eyes office and showroom marks an incredible milestone
Expanding the Brand’s Impact through a Children’s Book
Marquita also became a published author with her children’s book, Through My Glasses: A Journey of
Building a Close-Knit Team
Though her team is small, it’s mighty. From her executive assistant and inventory manager to her two teenage daughters who help with content creation, Marquita has built a strong and supportive team.
A Message to Aspiring Entrepreneurs
Marquita’s story is a testament to the power of perseverance, community, and innovation. Her advice for entrepreneurs?
Never see setbacks as failures. They’re setups for the next breakthrough!Marquita Lawrence
With tools like Ecwid, her vision transformed into a thriving enterprise. Whether it’s simplifying technical hurdles, scaling operations, or connecting with customers worldwide, Ecwid became an indispensable partner in her business success.
Turning Challenges into Triumphs
Marquita Lawrence’s story is a reminder that every great business starts with a dream but thrives on commitment. From her customization features to her curated eyewear collections, Glamour 4 Eyes has become much more than just a store. It’s now a place where people find not just glasses, but confidence, style, and
Are you ready to start your entrepreneurial story and see success like Marquita? Sign up with Ecwid and discover how you can turn your dreams into reality, one step at a time.
