In this bonus episode, our podcast host RichE covers a few things that you should do to get ready for Black Friday and Cyber Monday this year.
You have about a month and a half to prepare for the busiest shopping time of the year, so don’t wait until it’s too late!
Listen to RichE map out a simple but effective holiday season strategy for your small business through:
- Creating videos
- Posting ads
- Retargeting
- Email marketing.
You’ll also find out what you need to work on right now so that your website is ready for the rush of holiday shoppers.
Here’s a list of podcasts and books mentioned in the podcast. Think of this additional reading/listening as a crash course on upgrading your holiday marketing strategy:
- Episode #75 with Josh Berkstreer, Head of Education at Ecwid on holiday success plan
- Episodes #76 and #88 with Ricardo Lasa from Kliken on Google Shopping
- Episode #69 with Dennis Yu on creating Facebook video ads quickly and easily
- “Twelve and a Half” by Gary Vaynerchuk
- “UnReceptive” by Tom Stanfill.
