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Posted Nov 10, 2016 by Jeff Brandimarte, Ecwid Team

Getting Your Online Store Prepared for Holiday Success (Part 2 of 3)

Last week, we launched Part 1 of our Holiday series on recommended App Market tools and Ecwid features to make sure you have all the tools necessary to give the best customer experience possible. Now let’s go with part 2!

Part 2: Make That Sale!

Once you’ve driven new or previous buyers to your store, it’s time to really entice them to make that purchase. We’ve outlined some of our favorite apps and features that will help you make the sale. Now let’s have a look!

ShipStation Shipping Automation


It’s imperative to prepare for your influx of incoming and outgoing orders this holiday season. Whether it’s your first or 50th holiday sales season, retailers often underestimate the time, cost and energy associated with shipping.

Get ShipStation to create shipping labels, generate packing slips, print return envelopes and more!

Related: How to Get from Zero to Ship: Carriers, Rates and Strategies

McAfee SECURE Trustmark


Safety first! Security is a major concern for consumers in both online and offline commerce.

For the online segment, displaying trust marks and security badges is one way to begin to soothe those concerns. The good news is that experts say one-third of consumers would buy from a small retailer with a trust mark over even the large established retailers.

To address this concern easily and immediately, go get the McAfee SECURE Trustmark to ensure your store is safe and secure and understand why their customers have seen over a 10% increase in sales.

Related: The 8 Things You Need To Do To Get Your Site Ready For The Holidays

Google Campaigns and Retargeting

Retargeting your products and services is the bread and butter of promotion nowadays, among having good SEO rankings and good page content.

The Kliken Marketing application allows you to run retargeting and ad campaigns in Google to the people who visited your store. The process is simple — select the products you wish to promote and the area (location) to target, and see your business grow with more visitors and sales!

Discount Coupons and Volume Discounts

volume discounts

Ecwid provides native capabilities for easily running promotions and making sure you’re able to capitalize on potential buyers browsing your store.

Using Discount Coupons, you can attract more business by running sales and promotions. Customize these coupons including options for specific dollar amounts off, a percentage discount, or free shipping.

Additionally, you can provide volume discounts to ensure you’re maximizing average order volume and enticing customers to take advantage of potential per-product savings!

Learn more: How to Maximize Sales Using Promotions and Special Offers

About the author
Jeff is an industry veteran and advocate of all things e-commerce. He works closely with Ecwid's partners and spends his time off frolicking in the ocean.