Holiday Apps and Features
Posted November 3, 2016 by Jeff Brandimarte, Ecwid Team

Getting Your Online Store Prepared for Holiday Success (Part 1 of 3)

In case you missed it, the holiday season has officially commenced. Retailers are advertising their holiday specials and consumers will soon start their mad-dash of holiday shopping and gift buying.

Now is the time to get ready for an influx of sales, prepare your store, and get your proverbial ducks in a row before the holiday season goes full swing.

To help skyrocket your sales and ensure this is your most successful season yet, Ecwid put together this 3-part series to ensure you are ready for this important time of year. We’ll share some favorite Ecwid features and tools from the App Market to make sure you have all the tools necessary to sell more and manage your store more easily this season.

Today we are highlighting how to get more potential buyers to your online store. Critical for holiday success. Coming up in the following weeks will be other great topics to make your holiday sales push as successful as can be. Keep an eye out for:

  • Make That Sale — We will cover ways to convert traffic to sales with our favorite tools and features!
  • Simplify Your Business — These recommendations will help you analyze results, get refunds and keep those books in order!

Part 1: Get More Customers

An essential part of any business is finding people who love your products and making sure you get their attention.

This is the first part of our holiday feature and will focus on getting as many potential buyers from various channels across the internet. Let’s get started!

SiteWit — Google Ads and Analytics

sitewit
Digital advertising can be a great way to attract new customers to your store, but it can often be confusing to get started. We love SiteWit because they make it easy and cost effective!

SiteWit builds your business ads, ensures they appear in search results, delivers cost-effective ads to those who are most likely to buy, and provides easy-to-interpret data.

Don’t let the stress of paid advertisements, branded keywords, search rankings, SEO and more of what may seem like technical jargon derail you this holiday season.

Let SiteWit do the heavy lifting this holiday season and beyond, so you can focus on sales!

Get SiteWit to create, manage and monitor your search campaigns in real-time.

Learn more: App of the Month: SiteWit

Around.io — Social Media Automation

Around.io

If you’re a small business owner who anticipates juggling everything on your own or with a small team this holiday season, don’t forget what matters most — customer communication and engagement.

Around.io is an easy-to-use tool for effective and automated social media marketing.

Stay up-to-date on what customers are saying about your brand, schedule posts and manage all social media channels with one powerful app.

Learn more: App of the Month: Around.io

Yotpo — Ratings and Reviews

One of the most underrated and effective ways to establish loyal customers and gain more shoppers is to enable online reviews.

Customer reviews and rates product an 18% uplift in sales, and buyers are 63% more likely to purchase from stores with trusted reviews! Prospective customers want to buy from a business they can trust. Get your current customers to provide reviews to validate your awesome products and services.

Here’s what you get with the free version:

Get Yotpo to start collecting reviews and boost your conversions today.

Learn more: How to Use Feedback to Sell Even More

Connect Your Store to Facebook and eBay

Facebook store
One of the most popular Ecwid features the ability to easily add a store to Facebook.

This simple, free feature is used by over 40,000 merchants and those using it see 15% higher sales than users without it enabled. Go get it today and boost sales immediately!

Learn more: How To Open An Online Shop on Facebook

eBay, the original online marketplace and one of the largest, provides an easy ability to reach new customers and create a brand new sales channel for your store.

ebay dashboard

For merchants on any premium plan, simply enable the eBay integration in your Ecwid Control Panel and start selling!

Learn more: Sell on eBay with Ecwid