Finding customers is heavy lifting for any beginner small business. But leveraging a network of 2.9 billion consumers categorized by age, action, and interest can certainly help. And Facebook is happy to step in and fill that gap.
Not only setting up a Facebook Shop helps increase sales, but it also allows you to better understand your customers’ interests and needs and tweak your promotional campaigns to fit them.
Getting started with selling and advertising on Facebook and Instagram is a breeze even if you’re new to ecommerce, never advertised on social media, or just not
Ecwid
We’ve been partnering with Facebook for years to give you access to some of the best social selling tools available for your online store:
- Facebook Shop
- Instagram Shop
- Facebook Product Catalog (a fancy file that’s filled with important product details like pictures, prices, and titles, to easily create product ads)
- The Facebook Pixel
- And Facebook Messenger.
Selling on social media with these specialized tools can put you lightyears ahead of competitors who are still mired in the traditional ideas of social sharing.
With Ecwid, you can automatically upload and sync your product catalog to both Facebook and Instagram, drive sales with dynamic Facebook and Instagram advertising, understand your customers’ behavior with Facebook Pixel, and support your customers with Facebook Messenger right on your storefront.
Sell Products in Facebook Shops and on Instagram
Getting your products on Facebook opens up some awesome
- Sell your products through Facebook’s familiar (and popular) interface
- Get a Facebook shop section on your Business page that’s easily accessible across all devices for all your page’s fans
- Help customers find products faster with a simplified search feature that organizes products into collections (if you’re on Ecwid, your existing product categories will be automatically synced into Facebook collections to make
set-up even easier) - And tag products in your picture posts to improve visibility in users’ feeds.
More on Ecwid’s social selling tools for Facebook →
A Facebook Shop on ANNA Cake Couture page
A single product catalog is used across Facebook and Instagram for fast and seamless connection and sync with both platforms. Once set up, your product catalog can be used to reach over 2.85 billion potential customers on Facebook plus another billion on Instagram.
If you have a Facebook Business Page connected to your product catalog, you can get an Instagram Shop to:
- Tag products in Instagram posts to let users easily discover them
- Sell right in your Instagram Stories with product stickers
- Get your shoppable posts featured in the Explore section to be seen by thousands of potential customers
- And receive a permanent Shop tab on your Instagram Business Profile with all your tagged products to let shoppers easily access your purchasable products.
More on Instagram Shops with Ecwid →
An Instagram Shop in the @mezari_atelier account
If you want to do things the hard way, you can head over to Facebook to create your product catalog manually. OR
If you’re not tech savvy, no worries, creating a Facebook Shop with Ecwid is a breeze. With our detailed tutorial, you’ll do that in no time:
See, it takes just a couple of clicks! Follow the steps in the tutorial to start selling on Facebook and Instagram or reach out to our Customer Care team if you have any questions about the
Advertise Across Facebook and Instagram
The beauty of Facebook advertising lies in its large audience and flexible targeting options. Whether you specialize in sailing watches, quinceañera dresses, or sequined
Facebook Product Catalog works with a variety of Facebook ad types and formats, including Dynamic ads that automatically show your product catalog to the most relevant audience across Facebook, Instagram, the Audience Network, and Messenger.
Facebook advertising supports targeting for all sorts of interests, age groups, and locations, in addition to retargeting your store visitors, looking for more people like your customers — you name it. And Ecwid’s integration with the Facebook pixel helps you use customer behavior data as well (page views, abandoned carts, etc.) to show your ads to more relevant audiences.
Using rich but
- Get detailed insights on your ads performance to identify which ads worked better and prevent spending more on the ones that bring less sales.
- Target different groups of customers with different messaging. That way, your potential customers see only ads that are relevant to them — and are more likely to engage with such ads.
- Forget about guesswork. Getting the detailed insights into your customers behaviour AND your ad performance means you can optimize your efforts to reach the goals you set up for your business.
More on Facebook ads with Ecwid →
An example of a Facebook Ad by Zaful (Image: Facebook)
Support Shoppers in Facebook Messenger
When you shop in a
Connect Facebook Messenger to Ecwid →
You can also add a Facebook Messenger live chat to your website to provide
Manage Your Store Easily
While it’s possible to manually sell in Facebook shops or on Instagram without an
- Shipping integrations: Ecwid calculates shipping rates automatically for major providers like UPS, USPS, FedEx, Canada Post, Australia Post, and Royal Mail to let merchants know exactly how much to charge their customers for shipping and avoid paying for excess costs out of their own pockets.
- Catalog management:
E-commerce platforms like Ecwid support bulk edits, stock level control, and per product tax settings. For a merchant who’s just starting out selling online, those capabilities might not seem all that important. But when you start managing your storeday-to-day, we promise, you’ll be glad you have them. - Discount coupons: A flexible discount system is the bread and butter of
e-commerce stores. Discount coupons can effectively lure new shoppers and retain existing ones. With Ecwid, you can set up discount coupons in percentage and absolute values, combine them with free shipping, and even assign them to specific customer groups.Out-of-the-box social mediae-commerce tools? Not so much. - Selling subscriptions: Providing ongoing products or services to customers in exchange for regular scheduled payments creates a reliable, recurring revenue. With Ecwid, you can charge customers daily, weekly, biweekly, monthly, quarterly, or annually. You can also collect recurring donations with this tool.
- More sales channels: Ecwid products can be sold on multiple websites, Facebook, Instagram, Amazon, eBay, Google Shopping, Etsy,
in-person using POS integrations, and in a nativee-commerce mobile app. All from a single dashboard.
Don’t have an
Ready to leverage the power of Facebook and Instagram selling and advertising? You’re just one click away from it!
- Sell on Facebook: Blow Up Your Sales With Social Selling
- How to Add Products to Facebook Catalog
- How Does Facebook Work for Small Businesses?
- How Does Facebook Decide Which Posts to Show?
- How to Receive Payments on a Facebook Business Page
- How to Grow a Facebook Business Page for Free
- What to Post on Facebook: 20 Post Ideas for Your Business Page
- How To Fashion a Facebook Cover Photo to Drive Sales
- A
Step-By-Step Guide to Using Facebook Business Manager - Instagram and Facebook Tips Told by Small Business Owners
- 7 Strategies to Boost Sales With Facebook Marketing
- How to Sell Products Using Facebook Live Shopping
- Make your Products More Discoverable on Facebook & Instagram
- What Is Facebook Pay, and Should Your Company Use It?
- A Beginner’s Guide to Selling on Facebook Marketplace
- Sell on Facebook Messenger
- Sell Products in Facebook Shops
