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Multichannel Selling Explained: Expanding to Big & Niche Marketplaces

4 min read

In this episode of the Ecwid Ecommerce Show, we dive into the world of multichannel selling.

Selling online is no longer limited to just your own website. The landscape has evolved, and now it’s crucial to have a presence on various platforms, including marketplaces and social media.

To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling. Mayon will join us to share valuable insights and strategies to help advanced business owners take their businesses to the next level.

Streamline Product Feeds with Channable

Mayon explains that product feed management is at the core of Channable. This involves optimizing and transforming product data to ensure it is ready for different platforms such as Amazon, Google, Facebook, and more.

With Channable, sellers can easily manage their feeds and adapt their product information according to each platform’s requirements. Many business owners struggle with broken feeds or missing products when managing feeds manually. Channable simplifies this process by handling complex tasks and providing an intuitive interface to map data to the right channels.

Simplify Your Amazon Selling Journey

For first-time Amazon sellers, the process of launching an Amazon store can be overwhelming. Channable simplifies this by allowing sellers to manage basic features within their existing Ecwid store while more complex specifics can be filled in directly within Channable.

Through a direct API connection, sellers can push products from Channable to their Amazon seller account effortlessly. Channable helps set up filters, ensures correct data format, and assists in filling additional attributes needed by Amazon. Error messages are provided for missing information, allowing merchants to iterate until perfection.

From Amazon to Niche Platforms

Amazon is a massive marketplace that covers a wide range of product categories, but there are also smaller niche marketplaces specializing in specific industries, such as electronics or sportswear. For sellers who are more experienced in ecommerce, exploring these smaller marketplaces with less competition can be highly beneficial.

In terms of under-the-radar platforms, the focus of the conversation is primarily on European marketplaces. Platforms like Decathlon, Leroy Merlin, and Wayfair (for home and DIY products) are mentioned as noteworthy options.

The European market is known for its fragmentation and diverse platforms, making a third-party marketplace platform even more crucial for successful expansion.

Fulfillment and Shipping Strategies Across Continents

The discussion then shifts to business owners trying to break into new markets, such as North American merchants targeting Europe. Fulfillment becomes a significant consideration, and Amazon’s fulfillment network is often leveraged by European merchants selling in the US. However, the reverse scenario is less common.

The conversation touches on the potential shipping networks of various marketplaces, with TikTok emerging as an interesting player in the social commerce space.

Connect Your Ecwid Store to Channable

You can find Channable in the Ecwid App Market and connect your store to it easily. Just import your product data and start experimenting with different channels.

The Ecwid and Channable integration provides you with a seamless experience in managing orders, fulfillment, and stock synchronization across different platforms.

If you’re an ambitious business owner looking to expand your online presence and maximize your sales potential, this podcast episode is a must-listen. Join us as we reveal the secrets to successful multichannel selling and discover new opportunities to grow your business.

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