🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.


Estimated Delivery Date at Checkout: Trust and Conversion

12 min read

Did you know that nearly half of all online shoppers abandon their carts if they can’t find a satisfactory shipping option? Often, this happens because of high shipping costs or uncertainty around delivery dates.

While Ecwid can’t reduce a carrier’s shipping fees, we can erase a second barrier by helping you give your customers a clear understanding of when they can expect their purchases.

A recently released Ecwid feature displays an Estimated Delivery Date at checkout before the purchase leaving one less reason for the shoppers to doubt.

Now Ecwid can instantly calculate the transit time from your company’s address to your customer’s location, the time you spend packaging the order, and fulfillment speed. As a result, your buyers will see estimated delivery dates for different shipping options, and be able to choose the one that works best for them. Goodbye abandoned carts. Hello successfully completed purchases.

ecwid estimated delivery date feature

The delivery date depends on several factors that you can control

If you ship orders via mail carriers/the postal service, displaying delivery dates will build customer trust, improve conversion, and help shoppers choose the right shipping option.

If you only offer Pickup or Local Delivery options, the Estimated Delivery Date feature won’t influence your checkout experience, as Pickup and Local Delivery lets customers choose their specific delivery date. Learn more about local delivery options.

Now let’s take a closer look.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

How Estimated Delivery Date Works

The Estimated Delivery Date feature displays delivery date options at checkout before your customers complete their purchase. This is important, because shoppers don’t like uncertainty: they want to know when their purchase will arrive before they complete the order, so they can budget their time and resources accordingly

The dates that appear to your customers will depend on the shipping options you offer. If you have several options available, your customers will be able to choose the one that works best for them.

How Merchants Benefit from Delivery Dates

Displaying delivery dates can improve the trust your customers put in your brand—and increase sales accordingly!

We’ve already discussed the value of transparency and trust in our article on legal docs and how to use them. Delivery dates create many of the same benefits.

Showing your customers potential delivery dates is a way of communicating with them. By opening this dialog, your business demonstrates its reliability and commitment to consumer satisfaction. It shows that you care about customers.

According to the UX research by Baymard Institute, consumers “regard delivery dates as a promise” made by the brand. While shopping, customers decide whether to believe you or not and put their loyalty on the table as a reward. If you succeed in complying with your own standards and keeping this promise, you will win the customer’s trust.

If people trust you, they are more likely to buy from you. And if they are happy with your brand—as in, they like the product/service, they’re more likely to come back to your store for their next purchase, and even tell their friends about you. By simply being transparent, informative, and consistent with your promises, you get extra sales from repeat customers and recommendations for no extra effort or cost.

That’s how a tiny feature like Estimated Delivery Date can become a game-changer for a merchant.

How Shoppers Benefits from Estimated Delivery Date

Displaying delivery dates provides important benefits to shoppers.

They won’t be guessing

Your customers will be sure that their order is going to actually be delivered! A funny thing (only in theory, not in practice), but if you take money for a product without telling them when this product is going to arrive, the customers might feel forgotten or even cheated, wondering when their purchase will arrive and worrying that it will never come. A rough delivery date estimate will make your customers feel safer shopping at your store, and prevent any hint of stress while waiting.

Plus, consumers will feel free to organize their week without fear of missing an important delivery.

They will see the value of each option

Shipping options without delivery dates represent abstractions for your customers. By displaying approximate delivery dates, you help customers to feel the true value behind each option, and make a balanced decision on their preferred delivery date.

For example, if the customer sees that Standard shipping for $5 will arrive in 14 days, and the Premium for $20 in 3 days, they can evaluate the pros and cons of each, and decide whether the difference in time is worth the money.

They won’t get stumped

If you offer over five shipping options, but no estimated dates, you might puzzle your customers. It’s difficult to choose from several options if the only difference is the name (i.e. “standard shipping” vs. “express shipping”)! They might be able to guess which will arrive first by the price, but this still leaves a lot of room for confusion.

Any lack of clarity during the checkout process (which is the most sensitive stage of the purchase) poses the major risk of losing a customer. Delivery date estimates help shoppers compare their shipping options clearly without confusing them right when it matters most.

It’s my grandma’s birthday!

Sometimes we buy presents for special people on special occasions. And we want those presents to be delivered on time, not two days later. Your customers feel the same way!

Offering shipping options with delivery date estimates will help your customers choose the one that guarantees they’ll be ready for their grandma’s birthday, well in advance.

Setting Up Estimated Delivery Date

The first thing and most important thing to know — Estimated Delivery Date is available for all plans.

The second thing — the feature works for all shipping methods except for local delivery and pickups. Just because these methods are usually made in a few next days, and let the customers set up the date.


When you enter the Shipping & Pickup section of your Ecwid store, you’ll find a list of shipping options. Choose any carrier to edit and see this small yet essential setting — Show estimated delivery date at checkout.

Shipping with Estimated delivery dates

Enable delivery date settings on the Shipping & Pickup page in the Ecwid admin panel

By enabling this feature, you will activate the following settings:

  • Order preparation time — how long it takes to get the order ready for shipping (for you to produce, assemble, and/or pack your item).
  • Days you pack orders — if your online store is a side business, and you only process orders on weekends, you’ll be able to indicate that to make delivery date estimates are precise. On the other hand, if you’re a full-time online merchant and take the weekends off, you can also let the system know to ensure accurate delivery dates.
  • I pack orders received past this time on the next day (a.k.a. “order-processing cut-off time”) — you don’t have to package new orders day and night. You can mark a cut-off time for packing orders automatically, so the system knows that orders placed after a certain time will be processed the next day. This lag becomes calculated in the delivery date estimation. If the next day is your off day, the system will take this into account as well.

show estimated delivery date settings ecwid

Describe your fulfillment process to let your customers breathe while waiting for their delivery

All these settings influence the date displayed at checkout.

By making your order processing more transparent, you can help shoppers choose the right shipping option for them, even if it’s more expensive. Knowing when to expect their purchase will save the customers from order frustration, and save you from their potential anxiety.

There’s one more important setting — Approximate transit time. It’s used to define how many days it takes to deliver the order from the carrier’s office to the customer’s location.

If you ship with USPS, UPS, FedEx, Canada Post, MDS, or Brasil Correios and use carrier-calculated automatic rates your Ecwid shop will receive transit times automatically and add them to the overall delivery calculation. You won’t even see this configuration in action.

But if you ship with another carrier, or set up the shipping options manually, you’ll have to define transit time manually. It’s easy. Just set the minimum and the maximum number of days the delivery will take. Ask your shipping company to help you with transit estimates. Consider adding an extra day to the transit time to play safe, just in case.

approximate transit time for delivery date ecwid

Be careful with the dates, don’t create expectations that you won’t be able to fulfill

Still have questions? Here’s a full-fledged video tutorial on setting up carrier calculated shipping with the Estimated Delivery Date feature.


In Closing

Estimated Delivery Date is an outstanding (and free!) feature that improves the shopping experience for your customers. Aside from its obvious informational purpose, it positively influences:

  • Customers trust in your store
  • Conversion rate at checkout
  • Customer retention

This new Ecwid feature also helps customers choose the shipping option that aligns best with their lifestyle and respects their schedule. Estimated delivery dates are a good way to show your customers that you are attentive to their needs and care about their shopping success.

If you ship orders with carriers (like USPS, UPS, or FedEx) and want to deliver a next-level shipping experience to your customers, configure your shipping methods to start displaying delivery dates at checkout.

Activate the Estimated Delivery Date feature and we promise, both your customers and your store will feel the difference.

activate estimated delivery dates at checkout - ecwid feature

Did we mention that Delivery Date is available for all plans? Oh, yeah—we did. Well, it’s such a great feature that it bears repeating. Delivery Date is free for all plans! Check it out now!


Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.