Many of us dread the sound of an email arriving in our inbox or the notification number for unread messages slowly rising. This widespread frustration has given email a bad reputation. But, just like Taylor Swift’s earworm of a song, email is difficult to ignore and has proven staying power as a dominant means of digital communication.
For these reasons and more, you should consider capitalizing on the benefits of email, particularly as a tool for growing your ecommerce business. So, whether you’re new to email services or looking to upgrade your email marketing campaigns, keep reading! In this article, we’ll cover the best email services for your ecommerce business.
Email Marketing Services: An Overview
If you’ve never heard of an email marketing service before, it might be helpful for you to take a quick peek at Ecwid’s introduction to email marketing and its benefits. Writ large, email marketing services help you create visually appealing email marketing campaigns to send out to your list of subscribers.
The services can help you schedule emails to be sent out at specific times, such as when a customer leaves an item in their cart but doesn’t purchase it or when someone new joins your mailing list. They can also help you compile customer information for personalized and targeted communication.
These services can be a game changer for your ecommerce business, helping you bring in (and keep) customers who might have otherwise slipped through the cracks. Because we want to help you optimize your email marketing experience, Ecwid has compiled helpful resources to help you increase email signups, stick to email marketing best practices, and create the perfect welcome email.
Choosing the Best Email Marketing Service
Before you get to work building an effective email marketing campaign, you first need to choose the best email marketing service for your ecommerce business. Below, we’ll consider the benefits of the major services on the market today. No matter the size of your email list, the type of communications you plan to develop, or how many bonus features you’re interested in, this list will help you make an informed decision.
Mailchimp is one of the most widely used email marketing services for a reason. The service offers multiple membership levels, including a free account that gives you access to key features like data collection, email and automations, and a creative design assistant.
Primarily, the service is known for its ease of use and the quality of its premade email templates, so if you’re a small business owner looking to quickly upgrade your marketing capabilities, Mailchimp is a great option.
Other key features of Mailchimp include the ability to group customers into demographic categories and assign tags based on their interactions. With this information, you can create (or use a prebuilt) journey that automatically sends communications based on a customer’s activity. If an item is left in a customer’s cart, your journey could send a reminder email, wait three days, check to see if the customer has made the purchase, and then respond appropriately.
With Mailchimp, you’ll be able to use customer data to optimize and automate your communication processes to make as many sales as possible. And, while some of these features are only available with paid accounts, Mailchimp’s pricing structure takes into account the size of your contact list to price their services. When you’re just starting out, the price for services will be appropriately low until you’re able to build your customer base and increase your contacts.
Best of all, Mailchimp easily integrates with your existing website or ecommerce platform of choice, including Ecwid!
If you’re looking for an email marketing service that’s straightforward and effective, Constant Contact might be the best choice for you. As befitting an email marketing service, Constant Contact’s primary focus is, you guessed it, email. The service offers over a hundred
Constant Contact even offers a branding tool, which will pull images, colors, and other branding elements from a URL that you
Constant Contact offers just two pricing levels, Email and Email Plus. Email starts at $20 (for a contact list of 500 or less) and Email Plus begins at $45. While there’s no free account option, if you’re not satisfied with the service, you can close your account and receive a full refund within the first thirty days.
Along with their templates and simplified tools and pricing structures, Constant Contact also offers customizable
Worth noting too is Constant Contact’s reputation for excellent customer service, which includes live communication with support staff and downloadable guides.
If you believe in the power of data and personalization, Klaviyo might be the best email marketing service for your ecommerce business. Klaviyo’s focus is on customer data and how that data can be used to effectively tailor communications to the individual. The service stores your customer data, allows you to build personalized customer experiences across email and other channels, and then measure the results of your campaigns in revenue.
Though services like Mailchimp offer similar customization journeys, Klaviyo stands out by making personalized, automated marketing processes their primary focus. Unlike other services, they also report success metrics based in dollars, rather than clicks.
The service includes
Klaviyo offers a free account for businesses with fewer than 250 contacts. Their site also includes a
If the world of email marketing feels overwhelming and you aren’t sure how best to market or even what to write in your email communications, AWeber offers a variety of educational resources to help you master both their services and marketing in general. The service’s features are fairly straightforward: email marketing, email automation, ecommerce integration, and
AWeber stands out by offering a YouTube channel that includes engaging,
Alongside this YouTube channel, AWeber’s site includes a large and
AWeber offers two pricing levels: Free and Pro, which starts as low as $16.15. The Free account includes up to 500 contacts, email templates,
While perhaps not as well known as some of the above services, Keap is another great email marketing service for new businesses and solo entrepreneurs. Keap’s features include the standard email marketing tools, such as automated emails, great templates, and data collection. They also offer an array of additional services to support any growing business, such as a sales pipeline manager,
Keap comes with a similar pricing model to Mailchimp, with a free account for businesses with fewer than
Email Marketing and Ecwid
We hope our email marketing articles and resources will help you make the most out of whichever service you chose! If you host a website or store on Ecwid, don’t forget to integrate your email marketing service and start making more sales today. If you haven’t had the chance to try Ecwid, why not open a free account? We let you keep the account active and free for as long as you need it!
- What Is Email Marketing and the Benefits
- How To Write A Welcome Email That Sells
- What Is Email Marketing Funnel
- 10 Evergreen Smart Ways to Grow Your Newsletter List
- How to Send Trigger Emails That Keep Customers Coming Back
- How to Increase Your Revenue With Newsletter Segmentation
- Ecommerce Email Marketing Best Practices to 3x Sales
- 5 Email Fails You Need to Avoid
- How to Reflect Your Brand Personality in Your Emails
- How to Improve the Deliverability of Your Ecommerce Newsletter
- Don’t Panic, It’s Dynamic: How AMP Emails Are Changing Ecommerce
- The Best Professional Email Address Ideas
- The Best Email Marketing Service for Ecommerce
- The Best Email Marketing Software for Ecommerce
- The Best and Must Have Email Marketing Templates
- Email Marketing KPIs
- Email Marketing Benchmarks