Ecwid Features Digest Winter 2017-18
This digest arrives quarterly to inform you about all the Ecwid changes.
- New Selling Tools for Facebook
- Sell on Amazon
- Sell on eBay
- More Streamlined PayPal Checkout
- Control Panel Updates
- New in Ecwid Mobile Сontrol Panel
- Add a Store to Your Website: Ecwid Plugins News
- Additional Security at Store Login
- New Payment Options for Latin America
- New Apps in the Ecwid App Market
- For Developers
New Selling Tools for Facebook
67% of respondents to our recent blog readership survey (thanks for participating, guys!) use social media to promote their stores, making it the most popular marketing activity for small businesses.
Now you can go beyond likes and shares on social media. Sell on Facebook is our new set of tools for you to:
- Sell across devices with a new,
mobile-friendlyshop section on your FB business page.
- Run automated dynamic ads and many other FB ad formats.
- Retarget your store visitors on FB and optimize ads for conversions with the Facebook pixel integration.
Exporting your Ecwid product catalog to Facebook will take one click (literally). You can do it in Control Panel → Sell on Facebook.
As soon as you export your products to Facebook, you can use your Facebook Product Catalog to run dynamic ads. If you want to retarget your store visitors, install the Facebook Pixel by simply
If you already sell on Facebook with our old Facebook Store app and want to switch to the new,
The new Sell on Facebook integration is available on all paid Ecwid plans.
Sell on Amazon
Selling on Amazon is similar to renting a boutique in a large, popular mall — at a lower cost.
Amazon.com alone counts 300 million users. What makes this marketplace such a giant? Well, its polished interface, global reach, reliability, and great features like
Selling products from your Ecwid store on Amazon is like having a celeb cousin. You get your piece of the fame pie by simply hanging out with them. Your Amazon products receive traffic, even if your brand name is not a buzzword. As long as you sell good products for reasonable prices, Amazon’s hungry audience will discover them.
Ecwid’s new integration with Amazon is powered by Codisto.LINQ, a company that professionally connects
- Protection from overselling: as soon as someone buys your product on Amazon, your Ecwid inventory is updated (and vice versa).
- No manual work: your product catalog is automatically synced with Amazon, releasing you from spending hours on uploading your products.
- Competitive deals on Amazon: set different prices for products on your Amazon listing to compete with other Amazon sellers.
- Easily discovered products: customize your product titles and descriptions with keywords that work best on Amazon to help customers find your deals.
Start selling on Amazon in your Control Panel → All Sales Channels → Amazon. (Available on the Business plan and higher. See the Codisto.LINQ pricing).
Sell on eBay
eBay is one of the busiest marketplaces out there. It has very few barriers to entry, making it very easy to start selling. Popular among geeks and DIYers, eBay is a perfect home for handcrafted, unique, or rare products.
Our new eBay integration is also powered by a professional service, Codisto.LINQ. It allows selling on eBay directly from your Ecwid control panel. Keep your inventory synced and customize your products to make them more appealing to eBay shoppers: change prices, titles, descriptions, shipping and return policies, etc.
Start selling on eBay in Control Panel → All Sales Channels → eBay.
Hint: If you have lower volume sales or just want to test new products, there’s a free Amazon & eBay integration in Ecwid. Trimpo is an app in the Ecwid App Market that supports listing on those marketplaces (currently in a free beta version). The Ecwid App Market is available on all paid Ecwid plans.
More Streamlined PayPal Checkout
Ecwid’s integration with PayPal has now been updated to the latest version — all without extra actions on your side. This update brings in a new, convenient shopping experience to your customers.
Checkout within your website. The enhanced
Before, your customers were redirected to a
Faster checkout flow. Streamlining your checkout process is an essential part of conversion optimization. One Touch™ Checkout allows your customers to log into their PayPal accounts automatically, skipping the login process and entering their billing info.
It’s still the same secure PayPal services, so you don’t have to worry about your customer data.
Connect your PayPal account to Ecwid in Control Panel → Payment. It’s simple: you will need nothing more than your email address.
Control Panel Updates
We’ve completely overhauled the control panel so that the full update was worth another blog post (it explains our motives for each improvement). We’ll keep the long story there — below are the updates that happened afterward:
- Dashboard. The info on your Dashboard is sorted more conveniently, from urgent
to-dosto less frequently used info. Check out your Dashboard →
- The All Sales Channels page. Now you have one page that lists all the ways to sell with Ecwid. That is to make sure you don’t miss a single opportunity to grow your business. See all sales channels →
- Marketplaces. In Control Panel → All Sales Channels → Marketplaces, you’ll find a single page that organizes all the marketplaces that are integrated with Ecwid. Here you can enable your feeds and set up your listings.
- Starter Site. Under Control Panel → All Sales Channels → Starter Site, you’ll see a new, compact, and informative page devoted to setting up your free
New in Ecwid Mobile Сontrol Panel
Your staff can use Ecwid Mobile to manage your store
Last year, we added the ability to give your employees, freelancers, or outsourcers administrative access to your store. They can log in to your control panel using their emails and help you to edit your product catalog, update inventory, tweak the design, chat with customers, etc. Your staff can’t access your billing info and invite or delete other team members.
Now your team can manage your store on the go using Ecwid Mobile. For example, your team members can sell your products on a street market, and you can stay
More Ecwid Mobile news
Mobile commerce is a hot
Create and edit an
Edit your website (change contact details, business hours, cover image, and texts) whenever you want.
Faster login for Ecwid Mobile and Sell on the Go. Using the Ecwid Mobile Control panel and Sell on the Go apps together has become easier: now you don’t have to log in to each app separately. It’s enough to log in to one of them to be logged in to the other automatically.
If you sell in person (a
Open your Ecwid Mobile app, go to Settings → Download Sell on the Go.
Automatically identify your customers when they call you:
- In your iPhone, go to Settings → Phone → Call Blocking & Identification.
- Switch on providing Caller ID for Ecwid.
- Go to your Ecwid Mobile → Settings → Force Data Synchronization. That will add customer names and phone numbers to your address book. When a customer calls you, you’ll see their name.
Add a Store to Your Website: Ecwid Plugins News
e-commerce plugin for RapidWeaver
RapidWeaver is a desktop site builder app for Mac. It’s perfect for building
No need to call for developers — you won’t have to interact with code while using the plugin. The following video tutorial explains how to get started.
e-commerce plugin for WordPress
- Ecwid works more smoothly with more popular WordPress themes (Customizr, Abubize Business, Evolve Plus, Themify themes). Change the look of your website as often as you want — your Ecwid store will work just fine!
- Better snippets of your store links (added page title, description, and image) that you share on social media. Rich product previews promise more clicks to your store.
- SEO improvements, including compatibility with Yoast premium SEO plugin.
Additional Security at Store Login
If you (or someone else) tries to log in to your store from an unusual location (or a new browser), we’ll warn you by email.
This way, you’ll be able to reset your store password quickly (by clicking the link in the email) if you can’t recognize who has entered your control panel. It can give you additional protection from phishing attacks or other malicious attempts to steal your store data.
New Payment Options for Latin America
Ecwid is now integrated with two payment providers that support many payment options popular in Latin America:
- Mercado Pago: accept credit cards, cash, wallets in Argentina, Brazil, Chile, Colombia, Mexico, Venezuela, Peru, and Uruguay. Get all the payments into your Market account and transfer them to your bank account.
- PayU Latam: 20+ payment options for Colombia, Argentina, Brazil, Chile, Mexico, Panama, and Peru.
Ecwid Payments for Everyone in the UK
If you sell in the US or the UK, accept credit cards quickly with minimal setup using Ecwid Payments:
Lightning-fastsetup: connect your bank account without leaving your Ecwid Control panel.
- Frictionless synchronization with your Ecwid product catalog.
- Partial or full refunds right from your control panel: the faster your refunds, the happier your customers.
Stephanie Corn is using Ecwid Payments in her Ecwid store. Read here how Ecwid Payments contributed to 8X growth of her business.
More payment options
- Mollie payments: accept iDeal, credit cards, PayPal, BitCoin, and more with a single setup.
e-paymentsto all Finnish banks, major credit, and debit card payments.
- Datatrans payments (beta): credit and debit cards, SEPA, PayPal,
E-banking,PaySafeCard, Skrill, and other payment methods for Switzerland.
New Apps in the Ecwid App Market
- EU Cookie Banner: add a banner on your store giving consent compliance of the European Cookies Law.
- Sales Booster: create
up-selland cross-selloffers that are displayed after your customer adds a product to their cart.
- Receipt Print: allow customers to print their receipts from their store account.
- Acutrack Fulfillment: automate the order fulfillment process.
- GiftUp!: sell & redeem gift cards on your website with no monthly fee.
- Social Login: let customers sign in to your store with their social account.
- Free Shipping Bar: inform customers about your free shipping deals and motivate them to reach the threshold.
- ShippingEasy: integrate your store with USPS, UPS, and FedEx, manage your shipments, print shipping labels.
- Required Login: add a requirement for customers to sign in before they access any page in your storefront.
If you are an IT guy or gal, we’d love to see your app in the Ecwid App Market. Here are the most notable improvements of the Ecwid API:
- We have added coupon and discount values to order items and abandoned carts. Now you get the type and amount of a discount or a discount coupon amount applied to a specific item.
- Know how much tax total was applied to a shipping charge, only if the tax is applied to both subtotal and shipping. This is done through the taxOnShipping field to orders, abandoned carts and calculation of order details endpoints in Ecwid REST API.
- Now it’s possible to create custom logic when a certain payment or shipping is enabled or show the list of set up payments and shipping methods in an external system. You could also use it to display payment methods icons for a certain payment option when it’s enabled at checkout.
- A new webhook event which fires when store information gets updated. For example, now you can get notified when a merchant updates their email or company address and you won’t have to check it manually.
- Get the default storefront price of a product which includes taxes, options, or variations with the defaultDisplayedPrice field from /products endpoint of the Ecwid REST API. Now it’s easier to show the price from a merchant’s storefront in a custom storefront solution or in custom widgets for products.
What Do You Think?
We build new features with you in mind — and we want to hear from you! Should you have a question about these updates, or want to share an idea, we’ll be waiting for you in the comments section below.
More big news is coming soon — stay in touch.