Ecwid at WHD.global: An Epic Omnichannel Experience

Apr 4, 2017 by Erik Suhonen, Ecwid Team
Ecwid at WHD.global: An Epic Omnichannel Experience
Posted Apr 4, 2017 by Erik Suhonen, Ecwid Team

On March 25th-31st, the Ecwid team participated in the world’s largest web hosting and cloud event — WorldHostingDays (WHD) at Europa-Park, Germany’s largest theme park located near the French and Swiss borders.

WHD set a new record with 6,500 attendees. Many of the top thought leaders from around the world participated in sharing the latest technologies and their powerful partnerships, including speakers from Duda, Weebly, GoDaddy, Kingston, IBM and many more.

Ecwid’s Omnichannel Booth

We got pretty serious about our booth and created the Ecwid Surf Shop — a demo omnichannel store that supported five seamlessly integrated sales channels right at the conference.

Here’s what the space looked like:

Ecwid's omnichannel booth

Every attendee was able to participate in a real-time omnichannel shopping experience with the WordPress + Ecwid website, Ecwid Starter Site, ShopApp, Facebook store, POS integration and more. They were also able to live the customer shopping experience from the beautiful ocean-themed store with the Ecwid Mobile App and Square while playing a ring-on-a-string game in between.

Ecwid's Surf Shop

We met with a lot of partners — Duda, Yola, Resello, Websplanet, Weebly, cm4all, SitePro and many others, and showed them some of the latest e-commerce innovations we are working on.

Ecwid team at WHD

Here’s what Dmitry Verbichenko, VP of Business Development at Ecwid (pictured above), has to say after participating in WHD:

The excellent format of this event proves its effectiveness each year. The theme park with a powerful infrastructure is an excellent location to host the top thought leaders in the technology industry. Beyond the location, there is no better event to attend and you don’t want to miss any part of it. In the evenings, everyone had fun together. As a result, the event is highly focused and productive.

Ecwid President Jim O’Hara presented “The Past, Present and Future of Omnichannel Commerce”.

Jim's presentation

Jim’s core message was that modern consumers want to buy anywhere, on any device, and at any time. Ecwid helps small to medium sized businesses to meet these requirements. Sign up and seamlessly sell everywhere — the future of omnichannel commerce already is underway.

Check out Jim’s full presentation and read about Ecwid’s omnichannel potential.

Innovations and Fun

WHD is unique for its fun and inspiring atmosphere that resulted in a lot of relationship building.

Not only top thought leaders were present, but also some talented guests such as Ben Gibbons from ZZ Top, Laura Dekker, the youngest around-the-world sailor, and a revolutionary composer Phillip Sheppard. The event was full of surprises, and the participants were amazed to watch a group of web hosting CTO’s including GoDaddy CEO Blake Irving.

A post shared by WHD (@worldhostingdays) on 

ZZ Top

All of these spectacular events were put together in the perfect location of a giant theme park.

Have you been to WHD? What were some of the best parts of the event?

We hope you were inspired by WHD’s scale and potential. We are on our way to HostingCon and we will be in touch very soon!

About The Author
Erik is Head of Product Marketing at Ecwid. He has spent over 20 years in e-commerce, SaaS, mobile, messaging, analytics and media. His experience ranges from startup founder to public Fortune 500 executive, including 9 years at Yahoo.

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