🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.


Ecommerce Content 101: Easy Types of Content to Make for Your Business

4 min read

Welcome to a bonus episode of the Ecommerce Content 101 series!

The Ecommerce Content 101 podcast series explains why content is important for your ecommerce business and how to make it quickly and effectively.

We got great feedback on the series from you, our amazing readers and subscribers. Thank you! It helps us know what you need and what we can do for you.

From your feedback, we found that some business owners are stuck getting started because it’s hard for them to pick a topic for their content. That’s why we made one more episode to help inspire you to start.

If you missed the other episodes in the Ecommerce Content 101 series, catch up on them here:

Don’t Overthink It 

Getting started with anything is not about perfection. You just need to get into the confidence-competence loop. You can think of content creation this way—the more you do it, the more confident you will become.

When you start doing something new, you won’t be incredibly confident at first. As you do it, you’ll gain more competence and confidence. And the process becomes a cycle towards better, more informative content.

Through this process, you will learn more about what you like and what works, then do more of that. You can also adjust according to feedback from a variety of sources, including yourself, your customers, and people who reached out to you on social media.

Five Types of Content to Create for Your Business

Let’s discuss the kind of content you can start making right now to promote your business.

Document your business process. Start uploading videos about your daily routine and what you do for your business. Believe it or not, people want these behind-the-scenes videos. They’re either inspired by you starting a business and want to support you, or they too might want to start a business and learn from you.

Don’t underestimate the industry events you go to. Document them and share content from them with your audience. People will watch to understand more about your industry, what happens between business owners, and for amusement.

Respond to other people’s content. Some people already target your audience, and you could add your own insights to their posts. Don’t underestimate the power of leveraging popular videos and adding commentary, giving feedback, or just offering your unique perspective.

The easiest way to make content is by reposting user-generated content. This can come in many forms. For example, you can repost a picture of a customer wearing a T-shirt from your store. Of course, you should always ask for their permission to use it on your pages, but this is a great way to show off your products.

Show content of people using your product. You could bring your product, widget, service, or whatever you create into the real world and ask people’s opinions about it. Take pictures, record people’s opinions, and get feedback on the spot. Think of it as a focus group that you can turn into content for your business.

As you can see, there are several ways you can produce content for your social media accounts. And these are just the beginning! Once you get in the groove of making content, you’ll come up with your own ideas of what to create.

Now, go off and come up with your first posts—and remember, don’t overthink it. With practice comes confidence.

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

Stay up to date!

Subscribe to our podcast for weekly motivation and actionable advice to build your dream business.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Want to be a guest?

We want to share interesting stories with the community, fill out this form and tell us why you would be a great guest.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.