E-commerce holiday blueprint
Posted Sep 4, 2020 by Kristen Pinkman, Ecwid Team

Your Reading List to Get Ready for the Holiday Season

Last update: September 4, 2020.

40% of annual sales — that is how much you can earn during the holiday season. And that’s amazing.

But has anybody counted the level of stress you get while preparing all those offers?

We want to help you make the most of this booming time, so we’ve collected the articles from our blog that can be useful to holiday sellers. Enjoy.

Bonus: a free checklist at the end to help you get ready for the holiday season!

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Planning Your Promotion

Grab your calendar and sit down to think about the holidays you are going to take part in. It’s not a must to be active on each and every major sale; instead, focus on 1-2 projects that are relevant to your niche.

Tip: By the end of October, more than half of holiday shoppers already begin buying gifts. So start preparing your promotion as early as possible.

Getting Your Online Store Ready

In the holiday season, customers are bargain-oriented. If you decided to participate, communicate your offers to visitors effectively so that they can’t miss or ignore them. There’s a number of tools in Ecwid to do it.

Apps and tools

Still, doubt what to sell online? Check out the Product Ideas section on our blog to your next big hit.

Holiday Marketing Tips

As soon as you set up your online store, it’s time to fine-tune your marketing channels! Just like with the holidays, it’s important to stay focused on the most profitable marketing efforts. If you are not sure which of them works for you, use Ecwid analytics to discover your conversion rate by channel and more.

Coupons and discounts

Both customers and merchants in Ecwid love discount coupons for the ease of use and flexibility. Why don’t you try it too? Set this up in Control Panel → Promotions → Discount Coupons. You can also manage your coupons on the go with Ecwid Mobile.

Paid ads

Because of the COVID-19 pandemic, many shoppers plan to buy gifts online, which means they’re going to research for ideas on the web. Use this opportunity to get your products in front of shoppers with ads.

Email marketing and social media

Tip: Start collecting your store visitors’ emails with Mailchimp email capture popup. Use phrases like “Subscribe to be the first to know about our sales” or incentivize them with a first-time discount!

Going offline

The holiday season is a busy time for online merchants, so you might lack free hands to complete the job. Use Staff Accounts to invite employees, freelancers and agencies to manage your online store.

Inspiration

Get Your Free Holiday Season Sale Checklist

Here’s a little something for you to help you with holiday season planning — a checklist “10 Days to Your Holiday Season Sale”. It’ll guide you step-by-step through getting your store ready for holiday shoppers:

10 Days to Your Holiday Season Sale

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We wish all merchants happy selling this holiday season! If you found this collection helpful, subscribe to the Ecwid blog updates to keep track of our new articles.

And if you haven’t got an online store yet, now is the perfect time to create one for free!


Create my online store

About the author
Kristen is a сontent creator at Ecwid. She finds inspiration in sci-fi books, jazz music, and home-cooked food.
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