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E-commerce holiday blueprint
Posted Nov 30, 2016 by Kristen Pinkman, Ecwid Team

E-Commerce Blueprint for the Holiday Season

40% of annual sales — that is how much you can earn during the holiday season. And that’s amazing.

But has anybody counted the level of stress you get while preparing all those offers?

We want to help you make the most of this booming time, so we’ve collected the articles from our blog that can be useful to holiday sellers. Enjoy.

Planning Your Promotion

Grab your calendar and sit down to think about the holidays you are going to take part in. It’s not a must to be active on each and every major sale; instead, focus on 1-2 projects that are relevant to your niche.

Tip: By the end of October, more than half of holiday shoppers already begin buying gifts. So start preparing your promotion as early as possible.

Getting Your Online Store Ready

On the holiday season, customers are bargain-oriented. If you decided to participate, communicate your offers to visitors effectively so that they can’t miss or ignore them. There’s a number of tools in Ecwid to do it.

Apps and tools

Still doubt what to sell online? Check out our list of 30 trending products that are popular with holiday shoppers in 2017.

Holiday Marketing Tips

As soon as you set up your online store, it’s time to fine-tune your marketing channels! Just like with the holidays, it’s important to stay focused on the most profitable marketing efforts. If you are not sure which of them work for you, use Ecwid analytics to discover your conversion rate by channel and more.

Coupons and discounts

Both customers and merchants in Ecwid love discount coupons for the ease of use and flexibility. Why don’t you try it too? Set this up in Control Panel → Promotions → Discount Coupons. You can also manage your coupons on the go with Ecwid Mobile.

Paid ads

Email marketing and social media

Going offline

The holiday season is a busy time for online merchants, so you might lack free hands to complete the job. Use Staff Accounts to invite employees, freelancers and agencies to manage your online store.


Let It Last Long


We wish all merchants happy selling this holiday season! If you found this collection helpful, subscribe to the Ecwid blog updates to keep track of our new articles.

And if you haven’t got an online store yet, now is the perfect time to create one for free!

Create my online store

About the author
Kristen is a сontent creator at Ecwid. She finds inspiration in sci-fi books, jazz music, and home-cooked food.