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Is Email Dead? Debunking Email Marketing Myths

5 min read

Join us in our latest podcast episode with email marketing guru Amandine Liepmann to discover the secrets of successful email marketing. From crafting a perfect welcome sequence to segmenting subscribers and testing content, we’ll reflect on the power of personalization and effective communication using email.

Find out how to build strong digital relationships with your customers, drive long-term sales, and achieve success through email marketing.

Meet Amandine

Amandine Liepmann runs an email marketing agency ListBurst and sells pre-made Mailchimp templates for businesses. As a top 1% email marketer on Upwork, Amandine’s insights and strategies are invaluable resources for entrepreneurs and business owners looking to improve their email marketing campaigns.

Is Email Marketing Dead?

During the podcast, Amandine Liepmann talks about the misconception that email marketing is no longer effective. In fact, it is still the most successful marketing channel, with an average ROI of $42 for every dollar invested. This is in contrast to social media marketing, which yields a return of only $5 for every dollar invested. Many entrepreneurs overlook the power of email marketing, failing to reap its significant benefits.

Best Practices for Growing an Email List

Amandine Liepmann advises entrepreneurs looking to grow their email list organically to place a signup link everywhere they can, from blog posts to social media profiles to website forms.

Amandine also discusses the success of interactive popups on websites that offer discounts to visitors. Interactive popups have a 9% opt-in rate, which is significant when compared to the standard popup’s 3-4%. Amandine suggests testing different types of incentives to encourage signups, such as discounts, dollar amounts off, or free shipping. You can see which deals resonate best with your audience.

However, it’s not just about having people sign up but also about nurturing those leads with relevant information and creating a memorable experience for them. Avoid spamming your subscribers. Ensure they only receive content they are interested in.

Tools for Writing Email Copy

Entrepreneurs often experience writer’s block when creating their first email campaign. Amandine Liepmann advises writing without fear of judgment. She recommends using AI writing assistants like Jasper and ChatGPT, as well as using Grammarly, to help with grammar and context. These tools help business owners create high-quality content without worrying about making mistakes.

Must-Have Email Campaigns

A welcome sequence of 2-5 emails can be an excellent low-hanging fruit for entrepreneurs looking to make a good first impression and drive consistent long-term sales. It’s an effective way to introduce yourself and your business, as well as provide value to your subscribers. Amandine suggests focusing on how your products or services are transformative rather than simply introducing yourself.

A welcome series presents an opportunity to establish trust and credibility with new subscribers. Welcome emails have open rates between 50-80%, which is excellent, especially when compared to a standard email’s open rate of 20-30%.

Amandine also suggests having a template and creating custom segments. For example, creating segments for customers who have made purchases in the last six months but not recently. For loyal customers, receiving steep discounts or exclusive opportunities like webinars can help strengthen their relationship with a brand or company.

Abandoned carts and post-purchase follow-up emails can also be powerful. More advanced strategies, like product recommendation emails, can be implemented using customer data to suggest related products.

Less Is More

Studies have shown that entrepreneurs have around 7 seconds to grab their audience’s attention in an email, which may further decrease with the rise of video content. Amandine advises focusing on one call to action and one piece of information to keep email content concise. Interestingly, text-based emails with a succinct format tend to have the highest deliverability rates and may be perceived as more personal by recipients.

Test the Waters with AB Testing

Amandine recommends using MailChimp’s AB testing feature to test different email ideas against each other. AB testing can help entrepreneurs understand what resonates with their audience and improve their email performance. It’s important to isolate one variable at a time when testing content, and A/B testing subject lines is an easy way to start.

Make sure to listen to the podcast to get more insider tips on email marketing and get detailed examples you can implement for your strategy. Whether you’re just starting or are looking to improve your existing email marketing strategy, these insights can help take your campaigns to the next level.

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