Join us in our latest podcast episode with email marketing guru Amandine Liepmann to discover the secrets of successful email marketing. From crafting a perfect welcome sequence to segmenting subscribers and testing content, we’ll reflect on the power of personalization and effective communication using email.
Find out how to build strong digital relationships with your customers, drive
Amandine Liepmann runs an email marketing agency ListBurst and sells
Is Email Marketing Dead?
During the podcast, Amandine Liepmann talks about the misconception that email marketing is no longer effective. In fact, it is still the most successful marketing channel, with an average ROI of $42 for every dollar invested. This is in contrast to social media marketing, which yields a return of only $5 for every dollar invested. Many entrepreneurs overlook the power of email marketing, failing to reap its significant benefits.
Best Practices for Growing an Email List
Amandine Liepmann advises entrepreneurs looking to grow their email list organically to place a signup link everywhere they can, from blog posts to social media profiles to website forms.
Amandine also discusses the success of interactive popups on websites that offer discounts to visitors. Interactive popups have a 9%
However, it’s not just about having people sign up but also about nurturing those leads with relevant information and creating a memorable experience for them. Avoid spamming your subscribers. Ensure they only receive content they are interested in.
Tools for Writing Email Copy
Entrepreneurs often experience writer’s block when creating their first email campaign. Amandine Liepmann advises writing without fear of judgment. She recommends using AI writing assistants like Jasper and ChatGPT, as well as using Grammarly, to help with grammar and context. These tools help business owners create
Must-Have Email Campaigns
A welcome sequence of
A welcome series presents an opportunity to establish trust and credibility with new subscribers. Welcome emails have open rates between
Amandine also suggests having a template and creating custom segments. For example, creating segments for customers who have made purchases in the last six months but not recently. For loyal customers, receiving steep discounts or exclusive opportunities like webinars can help strengthen their relationship with a brand or company.
Abandoned carts and
Less Is More
Studies have shown that entrepreneurs have around 7 seconds to grab their audience’s attention in an email, which may further decrease with the rise of video content. Amandine advises focusing on one call to action and one piece of information to keep email content concise. Interestingly,
Test the Waters with AB Testing
Amandine recommends using MailChimp’s AB testing feature to test different email ideas against each other. AB testing can help entrepreneurs understand what resonates with their audience and improve their email performance. It’s important to isolate one variable at a time when testing content, and A/B testing subject lines is an easy way to start.
Make sure to listen to the podcast to get more insider tips on email marketing and get detailed examples you can implement for your strategy. Whether you’re just starting or are looking to improve your existing email marketing strategy, these insights can help take your campaigns to the next level.