Within this article, we’ll be looking at those pros and cons, helping budding entrepreneurs figure out the best way forward with the online
Read on for more information.
What is Print on Demand?
Print on demand (POD) is a service that lets you produce and customize
This is a great way to save time, reduce your initial investment into the business, and avoid the numerous pitfalls that come with inventory management. As such, you can enjoy a creative business venture selling custom products without worrying about the costs too much.
But does this type of business work?
Let’s find out.
Pros of POD
1. POD is very easy to set up
Here’s the good news: POD platforms are very easy to use and set up. Many different sites are available to you as a budding entrepreneur that allows you to grow a POD business. All you need to do is sign up to the size, create a profile, and upload your artwork and designs. This can be done in just a few minutes.
In addition, many sites offer free setup, while others require you to pay a small registration fee. Conversely, there are some other sites like Merch by Amazon where you need to be accepted onto their POD program before you can start marketing and selling your designs.
2. Minimal inventory means you don’t have to worry about packaging or shipping
One of the biggest positives of a POD service for entrepreneurs is that you don’t have to think about all those trouble
3. Less technical and logistic responsibility lets you focus your talents
As aforementioned, one of the joys of custom
4. It’s easy to build your brand and increase brand recognition
POD services are
5. You do not need to invest in machinery or stock
We cannot stress the positives enough when it comes to a third party handling the production side of your
Cons of POD
1. Lower profit margins
While you’ll save a lot of money on overheads and other expenses by choosing a POD service, you’ll have to pay more for goods compared to purchasing your
In addition, your POD partner will take a larger percentage of the sales and profits because they are handling the shipping, selling, and packaging of your
2. A lack of data on your end
While many POD companies will handle the sales side of your
Due to your role as the artist, you never get to know who enjoys your designs or buying them repeatedly. Unless the customer reaches out to you specifically, you’ll be left in the dark regarding your fans.
In addition, some POD companies will package and ship your custom
3. You cannot guarantee quality
While you spend hours working away at your art, designs, and product ideas, you’ll also need to ensure that your POD partner only uses quality materials when printing your
Make sure you do plenty of research and only work with POD companies that can assure quality. You should also consider the quality of their customer service and whether their website looks professional. Both of these factors are usually an indicator of quality.
4. You depend on your POD partner for products and materials.
POD companies often work with various suppliers from whom source materials and products. As such, you can expect plenty of moving parts, many of which you may not have considered. In addition, sometimes materials that go into making the product become unavailable, which can hurt your profits and the availability of your custom
5. Order fulfillment takes more time.
Unfortunately, another drawback of a POD business is that your orders take longer to fulfill than if you already had the design ready to go and available in stock. While this may not worry you too much as the
How can Ecwid help you?
Finally, if you would prefer to set up your own online store to sell your POD
Ecwid is an ecommerce platform that makes selling online more manageable. Build your own store from scratch to instantly sync and sell across your own website, social media, marketplaces, and more. Grow your business with automated marketing tools. And manage it all from your Ecwid control panel.
Contact us today, and we’ll help you build your online store and take your entrepreneurial custom