Ecwid is officially Lightspeed! It’s business as usual, only better. Learn More

Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

sell online

Create Clothing Store: How to Make a Website to Sell Clothes

9 min read

Maybe the inside of your closet brings to mind a clothing boutique. Maybe you have an eye for great pieces and upcoming trends. Maybe you just want to make some extra money by selling clothes online. Whatever the case, you need a website for your clothing business and we’re here to help. Keep reading and this guide will give you step-by-step information on how to create a website to sell clothes.

Being able to put together the perfect look doesn’t mean you also have to be a tech wizard. No one can do it all! Luckily, building an online clothing store has never been simpler thanks to the many ecommerce websites available to help. To make things even easier, we’ve broken down the process into a handful of steps. Check them all off in one go or build your store at your own pace. With each step, you’re that much closer to your own clothing website!

Seven simple steps to create an online clothing store:

  1. Choose an Ecommerce Platform
  2. Name your Store
  3. Design your Digital Storefront
  4. Upload your Inventory
  5. Set up your Payment Processor
  6. Share your Store
  7. Sell!

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

1. Choose an Ecommerce Platform

Ecommerce platforms and website builders are online services that allow you to quickly and easily make a website to sell clothes (or anything else that interests you). Sites like Ecwid, Squarespace, and Wix come loaded with templates that take the hard work and coding out of website building. Depending on the platform you choose, they also include a variety of features to help you customize your website and easily sell your products.

Changing your platform or website builder can be as easy as changing your clothes, so it’s always a good idea to sample different options until you find the best fit for you and your clothing business. You’ll want to choose a platform that can help you create a website that looks beautiful, is easy for customers to use, can handle the right amount of inventory, has great connectivity with social media and other marketplaces, and that doesn’t break the bank.

Many sites like Wix, and Squarespace offer free trial periods that allow you to build your website and test out various features. Just be sure to cancel your account before the trial expires if you’re not planning to keep the site and don’t want to be charged!

If you don’t want to deal with the hassle of a time-limited free trial, Ecwid is a great option. Ecwid puts free trials on trial, letting you set up a free account and keep it for as long as you need it.

2. Name Your Store

The next steps are all about customizing your website. In terms of customization, choosing a name is one of the most important and fun steps! The website name catches the attention of your customers, sets the tone for their shopping experience, and lets them know what sort of items they can expect to find on your clothing website. Do you sell both dresses and outdoor wear? Call your site “Gown Fishing.” Selling vintage menswear and nautical-themed clothing? Go with “Old Man and the Sea.” You get the point. Just make sure to have fun bouncing ideas around until you find a name that’s both catchy and informative.

Once you’ve settled on a name, you can purchase the domain to make your website easier to find. Most platforms come with built-in options to purchase a domain, which will make the URL for your site the name you’ve chosen, rather than something generic. This way, if your customers know the name of your website, they can type it into a search engine and quickly navigate to your store.

3. Design Your Digital Storefront

Website builders and ecommerce platforms make it easy to find the perfect look for your website. You’ll be able to choose from a wide variety of templates designed to best showcase the clothing you’re selling. There is often a cost associated with the templates—especially the ones that look the best—but most platforms offer a few free options if you’re looking to keep your overhead down.

Since most of your customers will be shopping from their mobile devices, it’s also important to make sure that your website also looks good in its mobile form. Ecwid allows you to build and fully manage your store on your mobile device. You can create your full website, add products, manage orders and inventory, and more from the same view that your customers will be getting.

4. Upload Your Inventory

While seemingly simple, uploading inventory should be done thoughtfully. Try imagining your clothing website as the sales floor of your favorite retail store. Is it cluttered or sparse? What kinds of items are front and center and which are off to the sides? Is everything jumbled together or are items separated into categories?

Depending on your answers to these questions, and your own preferences, you can easily upload your products using your platform’s built-in features. Be sure to include pictures that showcase your merchandise and detailed descriptions so customers can see what they’re buying.

5. Set Up Your Payment Processor

Many website builders and ecommerce platforms have an in-house payment processing system. Most also offer connectivity to other services, like PayPal. Whatever your preference, this is not a step to skip, as you want to be sure your customer’s money is finding its way into your wallet!

6. Share Your Clothing Store

Just as people aren’t likely to wander into your closet (at least I hope!), customers won’t often just stumble upon your website. When making a website to build clothes, it’s important that the platform hosting your website also helps you connect it to social media and other marketplaces. And while most platforms offer this service, it doesn’t always come for free.

At Ecwid, you can easily sync and sell across social media and on marketplaces like Amazon and Facebook. There, your never-ending free plan includes the promotion of your products through Facebook, Instagram, Google, Pinterest, and Snapchat advertising.

7. Sell!

You’ve chosen a platform, built and customized your website, secured a domain name, and added products and a payment method. Congratulations, you’ve reached the final—and most important—step: selling clothes!

With the right platform, website design, and connectivity to other sites, this part of the process should come easily. As you sell, pay attention to which items are flying off shelves the fastest and which aren’t getting as much love. Always be ready to adjust prices and inventory to keep up with customer demands, and don’t be afraid to check out what your competition is doing if you’re in need of a few ideas.

Let us know in the comments which ecommerce platform or website builder you use, and the name of your site! Don’t forget that if you need support, Ecwid offers live customer service to help when you need it.

Do you want to learn more about selling clothes online?

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.