Maybe the inside of your closet brings to mind a clothing boutique. Maybe you have an eye for great pieces and upcoming trends. Maybe you just want to make some extra money by selling clothes online. Whatever the case, you need a website for your clothing business and we’re here to help. Keep reading and this guide will give you
Being able to put together the perfect look doesn’t mean you also have to be a tech wizard. No one can do it all! Luckily, building an online clothing store has never been simpler thanks to the many ecommerce websites available to help. To make things even easier, we’ve broken down the process into a handful of steps. Check them all off in one go or build your store at your own pace. With each step, you’re that much closer to your own clothing website!
Seven simple steps to create an online clothing store:
- Choose an Ecommerce Platform
- Name your Store
- Design your Digital Storefront
- Upload your Inventory
- Set up your Payment Processor
- Share your Store
1. Choose an Ecommerce Platform
Ecommerce platforms and website builders are online services that allow you to quickly and easily make a website to sell clothes (or anything else that interests you). Sites like Ecwid, Squarespace, and Wix come loaded with templates that take the hard work and coding out of website building. Depending on the platform you choose, they also include a variety of features to help you customize your website and easily sell your products.
Changing your platform or website builder can be as easy as changing your clothes, so it’s always a good idea to sample different options until you find the best fit for you and your clothing business. You’ll want to choose a platform that can help you create a website that looks beautiful, is easy for customers to use, can handle the right amount of inventory, has great connectivity with social media and other marketplaces, and that doesn’t break the bank.
Many sites like Wix, and Squarespace offer free trial periods that allow you to build your website and test out various features. Just be sure to cancel your account before the trial expires if you’re not planning to keep the site and don’t want to be charged!
If you don’t want to deal with the hassle of a
2. Name Your Store
The next steps are all about customizing your website. In terms of customization, choosing a name is one of the most important and fun steps! The website name catches the attention of your customers, sets the tone for their shopping experience, and lets them know what sort of items they can expect to find on your clothing website. Do you sell both dresses and outdoor wear? Call your site Gown Fishing. Selling vintage menswear and
Once you’ve settled on a name, you can purchase the domain to make your website easier to find. Most platforms come with
3. Design Your Digital Storefront
Website builders and ecommerce platforms make it easy to find the perfect look for your website. You’ll be able to choose from a wide variety of templates designed to best showcase the clothing you’re selling. There is often a cost associated with the
Since most of your customers will be shopping from their mobile devices, it’s also important to make sure that your website also looks good in its mobile form. Ecwid allows you to build and fully manage your store on your mobile device. You can create your full website, add products, manage orders and inventory, and more from the same view that your customers will be getting.
4. Upload Your Inventory
While seemingly simple, uploading inventory should be done thoughtfully. Try imagining your clothing website as the sales floor of your favorite retail store. Is it cluttered or sparse? What kinds of items are front and center and which are off to the sides? Is everything jumbled together or are items separated into categories?
Depending on your answers to these questions, and your own preferences, you can easily upload your products using your platform’s
5. Set Up Your Payment Processor
Many website builders and ecommerce platforms have an
6. Share Your Clothing Store
Just as people aren’t likely to wander into your closet (at least I hope!), customers won’t often just stumble upon your website. When making a website to build clothes, it’s important that the platform hosting your website also helps you connect it to social media and other marketplaces. And while most platforms offer this service, it doesn’t always come for free.
At Ecwid, you can easily sync and sell across social media and on marketplaces like Amazon and Facebook. There, your
You’ve chosen a platform, built and customized your website, secured a domain name, and added products and a payment method. Congratulations, you’ve reached the
With the right platform, website design, and connectivity to other sites, this part of the process should come easily. As you sell, pay attention to which items are flying off shelves the fastest and which aren’t getting as much love. Always be ready to adjust prices and inventory to keep up with customer demands, and don’t be afraid to check out what your competition is doing if you’re in need of a few ideas.
Let us know in the comments which ecommerce platform or website builder you use, and the name of your site! Don’t forget that if you need support, Ecwid offers live customer service to help when you need it.