While isolation and quarantine might sound a little scary, they’re actually great protections, preventing the public from exposure to people who have or may have encountered an infectious disease. But as valuable as these two things have become, it hasn’t stopped staying home from negatively impacting small businesses around the world. As a result, many businesses have been quickly moving online as an alternative to their
To make this process a little easier, Ecwid
Also in the series:
- How Restaurants Can Protect Their Customers and Profits During
- 21 Tips for Building the Perfect Home Office
Answer Common Concerns
Your customers may have different concerns, but their own safety is probably #1. According to the FDA, there’s no current evidence to support the transmission of the virus from food packaging. However, a new study published in The New England Journal of Medicine has revealed that
Also, as simple as it sounds, you must educate your employees to wash their hands and make sure they follow guidelines. You see how many people do not stay at home even after the official quarantine is announced in some countries. There’s no law that would regulate washing hands, so it’s your responsibility to ensure your employees follow the recommendations. And you can make it fun, too! For example, check out this service that creates an instruction for washing hands using the lyrics of your favorite songs.
Finally, exclude direct
Although the risk of getting
Proactively inform your customers that you’re taking all the necessary precautions — don’t wait till they ask you.
If you’re like us, you could probably do with a break from pandemic news. But make a point to continue monitoring
- The World Health Organization reports
- Industry trends
- Your local government portal.
Don’t just read anything with
Announce Changes to Store Policies
Taking every precaution to protect yourself and your customers might require a little extra time, which means it could take longer than usual to fulfill orders. If you make your products yourself, your manufacturers could also run low on materials or struggle to get resources across closed borders, causing delays or limited availability. It’s really hard to predict how supply chains will change in the near future, but it’s important to keep your customers
Don’t forget to announce:
- New store hours or temporary closures
- New shipping or curbside pickup options
- Paid days off for employees due to illness or closure
- Moving from cash to card or digital payments etc.
Tools you can use to inform your customers fast:
- Promo bar/popup tool on your website
- Email marketing platforms like MailChimp to send newsletters
- A business phone number to send SMS.
Be honest about your current situation. Consumers value transparency — especially now.
Share Support Plans for Customers
You might want to take extra steps to adapt to changing consumer behaviors. Right now, customers are developing new buying habits that will continue long after
Here are some good support announcements that will help to retain existing customers while also encouraging new ones:
- Pauses or refunds for customer memberships that were interrupted
- Special discounts, gifts with purchase, gift cards, or free shipping.
Find New Ways to Engage with Customers
With most people staying at home these days, customers expect that many local businesses will temporarily shut down or close. You need to act now to show them you’re still open for business, even if your physical location has ceased operating for the time being.
Customers will be using social media now more than ever to connect with friends and brands, so get visible on the popular platforms:
- If you haven’t already, set up Facebook, Instagram, Twitter, and any other social media platform that is relevant to your business
- Post frequently: highlight your products, share updates, and post changes to your business operations
- Add a live chat to your ecommerce site to quickly respond to customer requests
- Host live stream events to engage your audience. For example, if you own a bar, selling your beverages online is a minimum, but you can also keep the experience of sharing a drink with friends by hosting an online bar.
Remind Customers of Ways They Can Support You
Supporting small businesses is crucial to the success of small business owners and our world’s economies as a whole. It’s not bad to ask for help. Consider sending a newsletter to your customer base with ways they can contribute:
- Invite them to purchase gift cards for future use
- Create a virtual tip jar and ask your customers to tip for employees who are out of work
- Encourage customers to share social content from you and other local businesses. It can also be easier with a branded hashtag.