Can I sell shoes on IG
Posted Mar 28, 2020 by Lina Vashurina, Ecwid Team

Can I Sell Shoes on Instagram?

Today we’re going to take a look at how to sell shoes on Instagram. You read that correctly — essentially replace shoes with any product and the process is the same. In this post, we’re going to take a few notes from the world of shoes, answer some tax questions, and more. This will make for an interesting read, you won’t want to miss it!

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Are Instagram Shoe Sellers Legit?

They are indeed legit! Like with most online purchases, you’ll want to do your research before committing to purchase. Look for accounts that have shared customer reviews, positive feedback in the comments and a strong social media presence.

The other way to protect your purchase is to make a payment through a verified platform. For example, if you need to dispute an order with PayPal they make it easy to process a refund.

As a merchant — if you are trying to sell shoes on Instagram, consider adding customer testimonials to your account to build trust with your followers. And setting up a verified payment method so your customers can purchase without worry.

How Can I Successfully Sell on Instagram?

To answer this question, put yourself in your customer’s shoes (no pun intended). By streamlining your checkout process with direct access to purchase your products, customers are inclined to place an order. If placing an order involves too many steps or the payment is not secure, they are likely to drop off and so will your sales. One sure way to see success is by enabling shoppable posts on Instagram. In order to do so, you must have an e-commerce store or online catalog.

And fit the following criteria:

By learning how to sell on Instagram with Ecwid, we help you sell across multiple channels and a variety of platforms. So you can reach more customers and grow your business.

Learn more about Selling on Instagram

How Do I Accept Payments on Instagram?

A great way to accept payments is setting up your online business with Ecwid, with over 60 payment gateways. Your customers can confidently make a purchase, knowing their payments are safe. The right payment option will depend on your location, demographic, and unique business needs, so be sure to take the time to fully explore your options.

Learn how to accept payments

If you don’t have an e-commerce website: you can accept payments in cash (not recommended during the pandemic) or by providing your PayPal email address. After getting paid, you will need to update each customer manually on the order status. A few other payment options include: accepting payment via CashApp or Venmo by providing your phone number.

Do I Need a Website to Sell on Instagram?

By having an e-commerce website, you certainly expand your reach to more customers. However, it is not required but we highly recommend you set up an online store with Ecwid to take advantage of more opportunities to sell online.

If you aren’t ready to commit to a website, check out how to sell on Instagram without a website . We provide you with a variety of ways you can immediately start selling! A few of those include selling in:

  • Direct Messages
  • Comments
  • Hashtags

Do You Have to Pay Taxes If You Sell on Instagram?

Whether you are selling shoes on Instagram or your own products with shoppable posts, you are not exempt from taxes. It is the less glamorous side of selling on Instagram and any income earned should be reported. It can get tricky trying to define what type of sale needs to be taxed. Best practices are to keep track of every sale, a simple Excel sheet will suffice.

If taxes are not automatically applied to orders, it is recommended to take 30% of every sale for this purpose and set it aside. At the end of the year, you will be required to report this income. And to save yourself and your business, keep a record so your business comes out on top.

While you may be able to sell on Instagram for free, that doesn’t mean you can skip paying taxes. Always speak with a tax professional and do your own research to find out what category you fall into.

What’s Next?

So whether you are selling shoes or just about anything else. The key takeaway — is to get your business online! And you’ll want to do that with Ecwid E-commerce. We’re the omnichannel solution made for small businesses. Let’s go!

About the author
Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.
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