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Examples of Awesome Call to Action That Sell

8 min read

Without a call to action, a brand’s content would ultimately be meaningless. After all, the goal is to convert prospects, right? A brand can have the most enticing and compelling content in the world, but without a call to action, the effort spent on creating content would be meaningless. It’s so important for brands to understand the significance of a call to action in order to convert leads and be profitable.

With so much of the marketing and advertising world utilizing the potential of the digital landscape, it’s crucial to understand how vital it is to include a call to action. Each and every piece of content that a brand produces should have a call to action, regardless of the channel being used to market and promote business. A call to action essentially decides whether or not your time spent creating content was worthwhile.

With the right call to action, brands can see sales skyrocket and brand awareness increase exponentially as they continue to pump out their content. Given the importance of a call to action, we’ve taken it upon ourselves to provide brands with some insight regarding this topic.

Here, we will discuss what a call to action is, provide some CTA examples, and explain why calls to action work. Let’s get started.

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What Is a Call to Action?

A call to action (CTA) is a marketing term that refers to the next step a marketer wants their audience to take. For example, in articles or blogs, the CTA can be found usually at the end prior to a compelling description of a company’s services. A call to action typically precedes a link to a company’s site, web page, or a specific product page.

Ecwid Blog CTA example

You can find this CTA below this article

The CTA of certain content is known to have a direct link to sales. Another example is that a CTA can instruct a reader to click the buy button to complete a sale, or it can simply move the reader further along the marketing funnel toward becoming a converted lead/customer.

In essence, a CTA makes a compelling statement that leads to the content creator/marketer suggesting that they do something. Consider where you will direct a CTA, meaning that one should visit a site, view a product, subscribe, buy, etc.

A call to action is pretty much the closing argument as to why a company/brand’s product or service is necessary.

Call to Action Examples and How to Use Them

There are many examples of promising calls to action. Essentially, a call to action should follow the formula of providing compelling information, stating how a product/service can help, and where the reader goes to get the help. There are four ways to use a call to action, which are listed below.

Attracting customers to websites

Businesses and brands can attract customers to their websites by encouraging them to go there. This is accomplished by providing a link that directs the customer to the website to encourage a sale. There, a customer can learn more about the products and the company that was promoted in the content.

Making a sale

A CTA is a way for businesses and brands to turn awareness and interest into a sale. When it comes to this way of using a call to action, consider the marketing sales funnel blueprint. It is a way to connect brand awareness and conversions. The conversion rate of a call to action is extremely high with effective calls to action.

Generating leads

Businesses and brands can also use a CTA to generate leads, and then further nurture them along through the marketing sales funnel through their own practices. The CTA feature is used by brands and businesses in order to identify their target audience and generate and convert new leads.

Then, to market directly to these new leads, businesses and brands often rely on personalized email marketing.

Directing people to websites

A call to action makes it simple for brands and businesses to provide the information that a reader needs. Ultimately, the reader should discover that they have a need for a businesses’ product or service through the content, and then be encouraged to view the product via a direct link. This allows customers to view products, and buy, with ease.

Call to Action Examples

So, now that we’ve covered what a call to action is and its uses, let’s take a look at what makes a call to action effective. Here, we will take a look at some awesome call to action examples that are sure to create an influx in leads and boost your business’ sales.

  • “Click Here to learn more”
  • “Give us a call today”
  • “Contact us today”
  • “Click Here for details”
  • “Receive a free…”
  • “Contact a professional near you”
  • “To learn more, contact us now” (often used as a “Learn More” button)
  • “Visit us today”
  • “Get your…. now”
  • “Try it for free”
  • “Join our newsletter”
  • “Apply now”
  • “Start Here”
  • “Let us help you”
  • “Tell us what we can do for you”

Why Does a Call to Action Work?

If you’ve ever been in sales, you understand the importance of closing when emotions are highest. Customers buy based on emotion.

That being said, if a potential lead has just read your copy, or a viewer has seen your ad, they are at the peak of their potential for wanting to buy your product. This is why a CTA is so important.

By taking advantage of a viewer or reader’s newfound desire for your product, they are more likely to buy. Hence the reasoning behind why a business should always incorporate a CTA after any article, blog, advertisement, or video.

A CTA works because it serves as the final touch to any content. It provides potential customers with a simplified and streamlined way to get in touch with a company and inquire about (or buy) their products.

The vitality of a CTA should never be underestimated. With the right CTA, sales funnels can explode with leads and allow for more customer conversion. We encourage you to brew up some of your own unique CTAs and see how they work for you and your business!


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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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