Buying and Selling Websites and E-commerce Businesses

54 min listen

This week, the Ecwid E-commerce Show hosts Jesse and Richie are joined by Mark Daoust, founder of Quiet Light. Quiet Light is a brokerage for buying and selling websites and e-commerce businesses. Mark gives listeners some inside advice on how to make your domain a valuable web property, and how to eventually sell a successfully developed domain or business.

The discussion touches upon:

  • The value of buying an existing domain rather than starting a business from scratch
  • Structuring a company for eventual sale
  • Making your domain a valuable web property
  • The value of landing pages to capture niche markets and drive them back to your site
  • The benefit of finding successful domains related to your business, which you should consider buying
  • Activities to help with building a successful ongoing business, while creating a sellable asset
  • The brand as a big piece of the value of your business
  • Moving beyond just reselling someone else’s brand.
  • Four pillars of value: risk, growth, transferability, documentation.

Want more insights from Mark? Lucky you! He also has a podcast and a special business course.


  • “We don’t think about the business as something having a value in and of itself, the asset value of the business. I would just start with the understanding that if you’re getting started in the world of online business, you’re building something that will hopefully make you some money, but think about it in a different way as well. You’re also building something which is valuable in and of itself.”
  • “I want to really teach you what is going to drive the value of your business and what might actually hold that value back from being what it could be. This is really good to know when you start a company, or you’re in the process of starting the company because you can start to build your business around these principles. The beautiful thing about these principles as well is if you get these right, you’ve got a great business to own. At the end of the day, a great business to sell is a great business to own.”
  • “What are areas of risk? What makes buyers recoil or say: ‘I don’t want anything to do with that.’ Concentration. Concentration is a huge issue in these businesses. So what is concentration? Concentration is when one person knows everything, does everything, and is the key person to the business. And maybe they have their name all over it. We see this a lot with product-based businesses put out by doctors. Because they got those initials before their name, they’re like: ‘I am going to use my status as a doctor.’ As they should to give authority to this product. It is a great way to launch a product, and it is a bad way to sell a business down the road.”

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

Stay up to date!

Subscribe to our podcast for weekly motivation and actionable advice to build your dream business.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Want to be a guest?

We want to share interesting stories with the community, fill out this form and tell us why you would be a great guest.

Your ecommerce dreams start here

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.