E-Commerce Tutorials, Articles, and Downloadables of 2017
The year is coming to an end, naturally causing the urge for conclusions. Well, we’ve got a lot to look back on! By a lot I mean 200+ new
Below are top articles,
As our blog never stops welcoming new Ecwid merchants, this collection can’t do without articles about launching an online store.
Is your only intention to open an online store? No technical knowledge, no big budgets, no sales experience — all of that can’t stop you, if you’ve got this guide. It explains how to:
- Create a free
one-page e-commercewebsite without coding
- Design product pictures, write compelling business info, add a logo, and add links to your business social profiles
- Connect your new
e-commercewebsite to your own domain name.
The organization and layout of your products have a big impact on what (and how) customers buy from you. For those who are starting out with their online store, this post will explain how to strategically lay out products to get that first sale ASAP.
The post uncovers:
- How assortment, product information, and store design influence the layout principles
- Why following conventions can be better than inventing your own layout
- Six best practices for
Promoting Your Online Store
Everyone with an online store wants more sales, and we’ve been regularly publishing articles on promotion hacks. If you want to maximize sales in your online store, subscribe to our weekly blog newsletter that is all about making your entrepreneurship easier and more effective. And if you’ve just joined the Ecwid
Ecwid is full of features that can help you increase your store’s revenue and save you time. Are you using them to their full potential? This article has something for you — ten
- How to set up cross sales and offer bulk discounts
- How to run a contest and start a YouTube channel
- What FOMO is and how to use it to grow sales.
Cinemagraphs (aka live photos, animated pictures) have been around for a while, and 2018 is especially promising for this visual content. In the coming year, cinemagraphs can even take over videos on
Be among the first ones to use this
When someone comes across your Instagram business profile, you want them to stay and follow you. To achieve that, your overall Instagram feed should be visually consistent to generate interest. This post counts heaps of stunning feed examples and explains how to curate your own style on this social medium.
E-Commerce Tips From Fellow Ecwid Merchants
Our merchants are infinitely creative in using Ecwid to sell online. We feature their stories to share unique, practical business experiences with the whole Ecwid community. If you have a story to tell, have a look at our guidelines. The following stories are what we (and the Ecwid blog readers) consider great ones.
Elvira Threeyama moved to a foreign country, affected by the cultural and language barrier. Now she is the owner of a handmade business, selling on Etsy, on her blog, and on her Facebook page with Ecwid. Her amazing multitasking skills make Elvira the right person for entrepreneurs to ask for advice. Read her story to learn how opening a standalone Ecwid online store helped her double her yearly Etsy sales in five months.
Ali Conway is an outstanding combination of optimism and hard work. That cocktail underlies Strange Bikinis, her fashion brand. Her story is all about the right ways of branding and marketing your products. It will be especially useful for all of you who want to launch a clothing line from scratch.
Top Ecwid Releases
One goal of our blog is to communicate the latest Ecwid features and updates, whether it’s feature announcements, our monthly Best New Apps collection, or quarterly feature digests. It’s been a fruitful year, and here are its rockstar highlights.
Almost 60% of shoppers ordered online and picked up in the store last year. Their #1 reason was saving on shipping costs, then a convenient store location, and, finally,
Ecwid store owners got the opportunity to offer
It has been possible to reach your abandoned customers with a
The post explains the meaning of abandoned carts for your business and how to set up abandoned cart recovery to use the potential of your
Facebook advertising might be scary with all its long chains of settings, options, and ongoing updates. We integrated Ecwid with the Facebook pixel so that you don’t have to fish for your potential customers in Facebook ad targeting settings but can market to your website visitors who are already interested in your brand. Add access to ad insights to measure the results in revenue — and here you go, Facebook ads are suddenly much less intimidating and more effective.
Read the post to:
- Understand what the Facebook pixel is and how you can use it for your business
- Learn how to add the pixel to your Ecwid store without any coding
- Find out how to use the pixel for your ad campaigns.
Top Infographic: Global Omnichannel Trends for SMBs
Think about something you’ve bought recently. Maybe you were inspired by an Instagram post or found a product on Pinterest and followed the link to the website. Later in the day, you might have stopped by the store after work or searched for the product on eBay to compare prices.
Those are the signs of the
Top Ebook: The Beginner’s Guide to 360º Product Photography
The fact that this ebook has become the most frequently downloaded piece on our blog this year confirms that
That’s it for 2017. We hope you like the overview as much as we do. Have we missed your favorite blog post, ebook, or tutorial? Or is there something else you’d like to learn? Let us know in the comments, we are listening (and making notes for future publications)!