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The Best Blogging Platforms for Ecommerce Businesses

9 min read

If a business wants to utilize blogging to market its products, numerous platforms allow ecommerce businesses to add new content and direct more traffic to their site. Whether you are new to the blogging game or an experienced market, blogs are a fantastic way to improve brand awareness and develop a positive presence online.

The more popular your blog, the more success you’ll have as an ecommerce platform. Leads will turn into opportunities; opportunities will turn into sales. You’ll capture the audience’s interest and generate repeat custom if you create blogs that are entertaining and informative.

However, there are many blogging tools available for entrepreneurs, and it is difficult to find one that suits your business. We’ve put together this guide to the best blogging tools for ecommerce to help you get started.

Read on for more information.

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Top 7 Blogging Tools and Platforms for Ecommerce

1. WordPress.org

WordPress.org is the most popular blogging platform to start producing content for your ecommerce brand. It is very straightforward and the user interface is both intuitive and easy to navigate, perfect for marketing beginners. WordPress.org users can customize their page to suit their business; you also have total control over additional improvements in the future.

Interestingly, WordPress.org is responsible for 25% of websites online, and that number is increasing all the time. In addition, WordPress.org offers plenty of plugins to optimize your page; there are over 4000 free plugins currently available on this platform. You can even add your Ecwid online store to your WordPress.org site with ease, simply add the Ecwid ecommerce shopping cart plugin to get started.

One of WordPress.org’s biggest benefits is the ability to optimize SEO, ensuring your blog rises towards the top of Google and generates more traffic. Keep in mind that WordPress.org and WordPress.com are two entirely different platforms. If you’d like to know more about WordPress.com, check out the rest of the article; we’ll be covering that platform later on in more detail.

2. Tumblr

Tumblr is another popular platform that strikes a balance between the informality of a social media page and the various marketing benefits of a blogging platform. There are numerous positives about using Tumblr to publish blogs. For one, the site is very easy to use and simple to navigate, allowing users to create content effortlessly. In addition, the platform is customizable and allows you to reach a community of readers who can follow your blog for all your latest updates.

While the number of additional features may be limited compared to WordPress.org and other platforms on our list, Tumblr has its own app, so you can control your blog with ease from any device or location.

3. Wix

Even though Wix is primarily designed for websites, it also has an app specifically for blogging. The Wix platform offers many tools to write and publish blog posts with an organized, minimalistic aesthetic. Like WordPress.org, Wix is popular with millions of users and very reliable if you want to create a professional-looking blog for your audience.

Wix offers comprehensive customer service and straightforward usability, ensuring new entrepreneurs with little experience can blog about their ecommerce store with ease. However, Wix is going to cost more than other blogging platforms; a domain name is going to cost anywhere from $5 to $11 per month. That being said, the overall site design and range of features and flexibility let you create a blog brimming with your brand’s personality.

4. Squarespace

Squarespace is a platform that offers incredible aesthetics and designs for users. The platform boasts a range of tools so you can create visually-stunning web pages. Much like Wix, Squarespace is designed to create websites, but it is still a fantastic option for businesses who want to create a blog with a unique and professional front-end.  Squarespace offers drag-and-drop functionality, a grid design, and 3D displacement, making your blog easy to manipulate as an admin and easy to enjoy as a reader.

With so many templates available, you can make your Squarespace blog look original and professional, matching your brand’s tone and voice effortlessly. While those with less experience may find the steep learning curve is difficult to overcome, long-time entrepreneurs should get a kick out of Squarespace’s features and versatility. Unfortunately, there are no free versions available, but you are paying for quality with this monthly subscription.

5. Weebly

Weebly is a popular site that is perfect for new entrepreneurs with little blogging knowledge. For one, the website offers drag-and-drop tools that are easy to manage, so you can create a personalized blog in no time at all. Not to mention, Weebly has tons of themes and configurations, many of which are completely free. As such, if you have a tight marketing budget but still want to reach new audiences with your blog, Weebly offers an exciting alternative to the bigger names like WordPress and Squarespace.

However, Weebly does not have as many functions as you would expect from a top-class blogging platform and while it is good for beginners, it may seem somewhat rudimentary for experienced ecommerce business people. You also need to pay $4 per month to buy the full domain for your blog, or $8 if you want to remove Weebly’s mark.

6. Medium

If you require a platform intended for experienced bloggers, Medium is a great place for writers and businesses looking to expand their message and target new audiences. Medium is easy to use with a simple yet attractive design aesthetic, which is why it is popular with so many people. In addition, Medium allows you to approach your audience and connect with readers interested in your niche. You’ll also be able to take advantage of a range of free functionalities and customizations.

That being said, Medium does not allow users to monetize their blog, which may prove to be a missed opportunity for ecommerce blogs that are generating a huge readership on the site.

7. WordPress.com

As aforementioned, WordPress.org and WordPress.com are two unique platforms that offer different user options. While many bloggers can get confused between the two, the differences are pretty straightforward. For one, WordPress.com is very simple to use; no extra configuration is required. As such, the platform is great for beginners. Your blog will also look professional and seem credible without much technical effort. In addition, even though WordPress.com is free, you can pay extra to have full control of your domain and delete the brandmark, making your blog look even more legitimate.

However, WordPress.com does not allow advertisements and cannot be monetized, which can cause issues for ecommerce owners. In that respect, WordPress.com is less beneficial than the more in-depth WordPress.com. However, if you are a beginner, WordPress.com may be all you need.

Final Thoughts

As you can see, there are numerous platforms available to create a stunning blog for your ecommerce business. Many can also be integrated with your Ecwid ecommerce store for a more streamlined user experience, linking your creative blog and online store together to generate greater interest in your products and boost your sales.

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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