If a business wants to utilize blogging to market its products, numerous platforms allow ecommerce businesses to add new content and direct more traffic to their site. Whether you are new to the blogging game or an experienced market, blogs are a fantastic way to improve brand awareness and develop a positive presence online.
The more popular your blog, the more success you’ll have as an ecommerce platform. Leads will turn into opportunities; opportunities will turn into sales. You’ll capture the audience’s interest and generate repeat custom if you create blogs that are entertaining and informative.
However, there are many blogging tools available for entrepreneurs, and it is difficult to find one that suits your business. We’ve put together this guide to the best blogging tools for ecommerce to help you get started.
Read on for more information.
Top 7 Blogging Tools and Platforms for Ecommerce
WordPress.org is the most popular blogging platform to start producing content for your ecommerce brand. It is very straightforward and the user interface is both intuitive and easy to navigate, perfect for marketing beginners. WordPress.org users can customize their page to suit their business; you also have total control over additional improvements in the future.
Interestingly, WordPress.org is responsible for 25% of websites online, and that number is increasing all the time. In addition, WordPress.org offers plenty of plugins to optimize your page; there are over 4000 free plugins currently available on this platform. You can even add your Ecwid online store to your WordPress.org site with ease, simply add the Ecwid ecommerce shopping cart plugin to get started.
One of WordPress.org’s biggest benefits is the ability to optimize SEO, ensuring your blog rises towards the top of Google and generates more traffic. Keep in mind that WordPress.org and WordPress.com are two entirely different platforms. If you’d like to know more about WordPress.com, check out the rest of the article; we’ll be covering that platform later on in more detail.
Tumblr is another popular platform that strikes a balance between the informality of a social media page and the various marketing benefits of a blogging platform. There are numerous positives about using Tumblr to publish blogs. For one, the site is very easy to use and simple to navigate, allowing users to create content effortlessly. In addition, the platform is customizable and allows you to reach a community of readers who can follow your blog for all your latest updates.
While the number of additional features may be limited compared to WordPress.org and other platforms on our list, Tumblr has its own app, so you can control your blog with ease from any device or location.
Even though Wix is primarily designed for websites, it also has an app specifically for blogging. The Wix platform offers many tools to write and publish blog posts with an organized, minimalistic aesthetic. Like WordPress.org, Wix is popular with millions of users and very reliable if you want to create a
Wix offers comprehensive customer service and straightforward usability, ensuring new entrepreneurs with little experience can blog about their ecommerce store with ease. However, Wix is going to cost more than other blogging platforms; a domain name is going to cost anywhere from $5 to $11 per month. That being said, the overall site design and range of features and flexibility let you create a blog brimming with your brand’s personality.
Squarespace is a platform that offers incredible aesthetics and designs for users. The platform boasts a range of tools so you can create
With so many templates available, you can make your Squarespace blog look original and professional, matching your brand’s tone and voice effortlessly. While those with less experience may find the steep learning curve is difficult to overcome,
Weebly is a popular site that is perfect for new entrepreneurs with little blogging knowledge. For one, the website offers
However, Weebly does not have as many functions as you would expect from a
If you require a platform intended for experienced bloggers, Medium is a great place for writers and businesses looking to expand their message and target new audiences. Medium is easy to use with a simple yet attractive design aesthetic, which is why it is popular with so many people. In addition, Medium allows you to approach your audience and connect with readers interested in your niche. You’ll also be able to take advantage of a range of free functionalities and customizations.
That being said, Medium does not allow users to monetize their blog, which may prove to be a missed opportunity for ecommerce blogs that are generating a huge readership on the site.
As aforementioned, WordPress.org and WordPress.com are two unique platforms that offer different user options. While many bloggers can get confused between the two, the differences are pretty straightforward. For one, WordPress.com is very simple to use; no extra configuration is required. As such, the platform is great for beginners. Your blog will also look professional and seem credible without much technical effort. In addition, even though WordPress.com is free, you can pay extra to have full control of your domain and delete the brandmark, making your blog look even more legitimate.
However, WordPress.com does not allow advertisements and cannot be monetized, which can cause issues for ecommerce owners. In that respect, WordPress.com is less beneficial than the more
As you can see, there are numerous platforms available to create a stunning blog for your ecommerce business. Many can also be integrated with your Ecwid ecommerce store for a more streamlined user experience, linking your creative blog and online store together to generate greater interest in your products and boost your sales.
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