Ecwid is officially Lightspeed! It’s business as usual, only better. Learn More

Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

Ecwid Stores Examples that Sell Art@2x-8

Your Guide to the Art Market in 2022

9 min read

Whether you’re an artist or an aspiring dealer, learning about the art market in 2022 is an important step in building a successful art business that can keep up with the times.

In this guide, you’ll learn about the global art market, how to maximize your success with online sales, and valuable stats that will help you develop a profitable business strategy you can put into practice today.

Let’s get started.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

Understanding the Global Art Market (And Why Having a Website Is Important)

The global art market is a complex system of auction houses, galleries, private dealers, and more. To understand how the system works and where your art business fits in it, we’ll look at a few specific sections of the market.

Working with private art dealers

Private sales within the art world include everything from art fairs to gallery sales. As you start an art business, it’s a good idea to prioritize sales channels that are popular within the global art market. Here are the top two options:

  • 42% of dealers sell through galleries
  • 30% of dealers sell art online

The remaining sales take place through a combination of local and overseas art fairs and other channels.

For new dealers or emerging artists, it’s a good idea to take advantage of the popularity of online sales. Selling art through physical gallery settings can be an important part of working in the global art market, but starting your art business online is a smart move since there’s a lower barrier to entry. After all, you can easily build an online store for free with Ecwid.

In summary, aspiring artists and dealers alike should prioritize building an online store before looking for brick-and-mortar gallery opportunities.

Understanding art collectors

No matter where you sell art, understanding the people who buy it will help you develop a successful business strategy.

In 2020, the biggest art buyers were Millennials. Collectors from that generation had a median expenditure of $378,000  three times higher than the spending of Gen. X and Baby Boomer collectors. As a result, building an art business that targets Millennial buyers appears to be a good strategy — and making an online art store should be part of that effort.

Why? According to experts, 67% of Millennials prefer online shopping. By developing an online sales strategy, you’ll be positioning yourself to connect with an engaged demographic.

Other data from the Art Basel and UBS mid-year review suggests that online art sales are set to grow in popularity in the coming years. With digital sales more than doubling between 2019 and 2021, art businesses made the most sales via their own online stores. This means emerging artists and dealers should prioritize online sales strategies as they enter the art market.

Connecting with stable market segments

Although the global art market is expected to grow in the coming years, recent data shows how the COVID-19 pandemic negatively impacted the industry: In 2020, the global market was valued at $50 billion, a drop of about 14 billion dollars from the previous year. Because of this volatility, identifying more stable market segments can help your art business thrive.

The process of targeting stable market segments will vary from business to business, but the data points again to the value of building an online store.

  • Before 2020, online transactions accounted for about one-tenth of the global art market
  • Now, online art sales account for almost a quarter of the entire global art market

Yep. You guessed it: To take advantage of this growing online art market, new artists and dealers should focus on building an online presence.

Understanding Auction Houses and Other Traditional Sales Channels

So online sales should be part of your strategy, but what about traditional sales channels? And what even are traditional sales channels?

Essentially, traditional sales channels within the art world include auction houses and galleries.

Let’s look at auction houses first.

Selling art through auction houses

In 2020, leading auction house Christie’s saw a major decline in sales — going from about $6 billion in 2019 to just $4.4 billion in 2020. In contrast, Sotheby’s, another leading auction house, saw an increase in sales. This data suggests that the COVID-19 pandemic impacted the global art market just as it did other markets.

But what does that mean for new artists and dealers?

Generally, pursuing the global art auction market doesn’t appear to be a good idea. In fact, Sotheby’s itself acknowledges the decline of global auctions, saying, “Local will be the new global.”

 Local will be the new global. Sotheby’s

For people just entering the art market, this shift means it’s smart to focus on working with local auction houses rather than international options.

Selling art through brick-and-mortar galleries

Physical art galleries were impacted by the pandemic as well. Data from Art Basel and UBS shows that gallery sales contracted by 36% in 2020 as nearly all physical art galleries closed their doors.

This shift led to an increase in online sales, but it also made the art world turn its attention to local markets. According to Sotheby’s, while international travel restrictions made buyers focus less on foreign galleries, the pandemic also made them take a closer look at local art scenes. This change is expected to continue as pandemic restrictions come to an end.

As a result, aspiring artists and dealers should get involved with the artistic communities in their hometowns before tackling international galleries.

How the Art Market Combines Digital and Physical Segments

We’ve learned that the current art market has space for online stores and in-person art communities — so how does the market combine these segments?

There are three main ways:

  • About 50% of galleries are using online viewing rooms to show what they have on-site
  • 67% of dealers who typically attend art fairs are using virtual exhibitions more frequently
  • 69% of dealers and galleries are expanding their social media activity

While this data might seem to suggest that physical art galleries are a dying breed, the art world seems to think otherwise: Data from Art Basel shows that over 60% of Millenial collectors are optimistic about the future of art galleries. Meanwhile, data from artnet.com indicates that nearly 60% of respondents plan to visit art institutions as frequently as they did before the pandemic while about 18% say they’ll visit these institutions more frequently than before the pandemic.

So what does this tell new artists and dealers? If you want success in the art market, you need to combine online sales and connect with local art communities.

Starting Your Art Business

It’s an exciting time to join the global art market — and building an online presence is the best way to get started.

That’s where Ecwid comes in.

With a straightforward dashboard that lets you control everything from your website’s design to the types of customers you want to target, Ecwid can help you connect with local art communities and build a profitable online store.

So what are you waiting for? Join the art market today!

Do you want to learn more about making money as an artist?

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.