App of the Month: SiteWit

Jan 26, 2016 by Jeff Brandimarte, Ecwid Team
Posted Jan 26, 2016 by Jeff Brandimarte, Ecwid Team

We regularly feature handy, interesting apps from the Ecwid App Market on our blog to help you find something to complement or supplement Ecwid’s e-commerce features.

Today we are focusing our attention on SiteWit and the incredible opportunity it presents for Ecwid merchants. SiteWit helps online merchants advertise their products and categories on Google to get found by potential customers that are already searching for them.

They also published an excellent guide for online merchants earlier this month, The Power of SEO and SEM for E-commerce, showcasing their knowledge and expertise when it comes to forming a strategic plan to get found by more potential customers.

Why should I use this?

Building a beautiful online store is one of the last steps in becoming an online merchant, and it is definitely one of the most exciting. After getting everything set up, you are finally ready to take your products live and start receiving orders. It can be frustrating, however, to see that the number of visitors is not as high as initially expected.

One of the best ways to get found by potential customers is to show up just as they are searching for products or categories like yours on Google. Showing up on paid results can be extremely beneficial for your store, as 64.6% of people searching on Google click on ads when looking to buy an item! If your store doesn’t show up on search results, you may be missing out on potential customers. SiteWit makes sure potential customers find you before they find anybody else.

SiteWit helps you build a search marketing campaign on Google in just a matter of minutes. You are able to select what products and categories you want to advertise, and SiteWit builds smart ads that will get your products and categories in front of the right people.

Best of all, it shows immediate gratification! Your ad will be live right away and potential customers will start clicking on it within a few hours.

Building and managing a search campaign on your own can be very costly and time consuming, but SiteWit has built an engine that will do it all for you.

To ensure you get in front of the right people, SiteWit uses its optimization engine to fully automate your marketing campaign. It will make sure your marketing budget is spent more efficiently while you focus on running your business! The engine will automatically pause ads for out-of-stock inventory, resume ads for inventory back in stock, and ensure that your budget is distributed more efficiently.

This app gives online merchants like yourself the chance to:

  • Advertise your store, products, and categories on a major search platform: Your ads will appear on the first page of search results.
  • Reach the right customers: SiteWit chooses the best keywords and builds effective ads that will drive more qualified customers to your store.
  • Save time: You can save hours per week by fully automating your marketing campaign.
  • Get the most out of their marketing budget: SiteWit runs about 50,000 mathematical algorithms that surface the campaign’s best performing keywords to get the best visitors for your marketing budget.
  • Better understand your website visitors: SiteWit’s unique website analytics helps you keep track of your store visitors and purchases to accurately understand your return on investment. You can learn what keywords and ads are driving the most traffic, how much they cost, and the revenue they produce.

How do I install the SiteWit app?

Simply go to the SiteWit app page in the Ecwid App Market and, as long as you’re using a Venture plan or higher, you can get started today!

What is the price?

SiteWit gives you access to its unique analytics for free. You can sign up and start using the website analytics to better understand your visitors, return on investment, and sales efforts.

Packages for search marketing campaigns start at $100/month. After you purchase a campaign, your marketing budget goes straight to Google to get you in front of potential customers. SiteWit imports your online inventory and then splits up your products into categories. You can choose to include all of them in your campaign, or just select a few. The choice is yours!

  • The $100/month package helps you get started by getting you in front of more people by advertising your products and categories on Google. You are guaranteed an increased brand presence and 100 to 250 monthly visitors.
  • The $450/month package helps you market like a pro and reach a much wider audience to drive sales. You will be able to advertise your products and categories on Google to increase brand presence and get from 250 to 500 monthly visitors.
  • The $2000/month package is tailored to stores that need larger campaigns. Online merchants with a larger product base can advertise some or all of their products and categories on Google, get personal consultation from one of our account managers, and get over 2000 monthly visitors.

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All Ecwid apps are created by talented developers who use the Ecwid API, which allows them to extend, customize, and build on the Ecwid platform to make amazing e-commerce apps. Are you a developer? Build something with our API today!

About The Author
Jeff is an industry veteran and advocate of all things e-commerce. He works closely with Ecwid's partners and spends his time off frolicking in the ocean.

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