Advanced Analytics for Ecwid Stores: Understanding Your Visitors Better
Posted May 22, 2017 by Vitaly Golovin, Ecwid Team

Advanced Analytics for Ecwid Stores: Understanding Your Visitors Better

Successful selling is hard if you don’t understand who you sell to. That’s why for an online store, providing the seller with easy access to customer data is a top-priority functionality.

Your Ecwid store integrates with a number of analytics apps and services that differ in the depth of analysis and the data in focus. You can find many of them in the analytics section of our App Market. Beyond that page, you can find blogs and instructions on setting up advanced analytical services like Google Analytics.

Today, we’ll look into something new and simple, yet powerful and unique. Kliken Stats is a free app that is built to let you know how exactly your customers find you.

Why does this matter? Because you’ll be able to fine-tune your marketing efforts and invest only in the channels that work specifically for your business.

Let’s see how it works.

Learn How People Find You

Kliken Stats knows where your visitors come from and breaks this data into channels. Thus, you can see the most active channels and fix those that could do better, for example by working on your SEO or getting a couple more referral links.

It also calculates the average conversion rate per channel so that you are aware of how the money you spend on developing a certain sales channel is performing.

Kliken Stats dashboard

Understand How People Are Buying

How many products does your average customer get from your store per order? What is your AOV? How long do your visitors browse around your store before they take the decision to make a purchase?

Answers to these crucial questions can be found on your Kliken Stats dashboard. This general data helps to keep up with the changes in your buyers’ behavior in real time and react accordingly.

The app will let you dig into your buyers’ behavior even deeper:

  • Knowing your bestsellers will help you easily pick up featured products for your homepage
  • Seeing what categories interest your visitors the most allows you to prioritize them on your menu
  • The data on the top locations is very useful for targeting your ads
  • Order Status keeps you updated on new orders so you can process them in time

Kliken Stats dashboard

Have a Quick Daily Look at What’s Going on in Your Store

Time is money, and as a busy entrepreneur, you might want to have the opportunity to understand your stats without examining the screen. Quick general stats on your visitors, revenue, and CR helps you stay motivated to grow bigger than yesterday.

Kliken Stats dashboard

Get a Free Intuitive Analytics Dashboard in Your Store

Keeping all of the above in mind, it’s hard to resist having this nice Kliken Stats dashboard in your store. Install and use it for free; basic stats are available on the Free plan.

Note: If you are on a paid plan, then besides having more products to sell and more advanced features of the store itself, you get access to the whole Ecwid App Market — and that can turn your online store into something as powerful as Doctor Who’s sonic screwdriver.

About the author
Vitaly works with 3rd party app developers to bring the best experience to Ecwid users. In his free time, he enjoys watching YouTube videos and long walks with his friends.
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