Advanced Analytics for Ecwid Stores: Understanding Your Visitors BetterMay 22, 2017 by Vitaly Golovin, Ecwid Team
Successful selling is hard if you don’t understand who you sell to. That’s why for an online store, providing the seller with easy access to customer data is a
Your Ecwid store integrates with a number of analytics apps and services that differ in the depth of analysis and the data in focus. You can find many of them in the analytics section of our App Market. Beyond that page, you can find blogs and instructions on setting up advanced analytical services like Google Analytics.
Today, we’ll look into something new and simple, yet powerful and unique. Kliken Stats is a free app that is built to let you know how exactly your customers find you.
Why does this matter? Because you’ll be able to
Let’s see how it works.
Learn How People Find You
Kliken Stats knows where your visitors come from and breaks this data into channels. Thus, you can see the most active channels and fix those that could do better, for example by working on your SEO or getting a couple more referral links.
It also calculates the average conversion rate per channel so that you are aware of how the money you spend on developing a certain sales channel is performing.
Understand How People Are Buying
How many products does your average customer get from your store per order? What is your AOV? How long do your visitors browse around your store before they take the decision to make a purchase?
Answers to these crucial questions can be found on your Kliken Stats dashboard. This general data helps to keep up with the changes in your buyers’ behavior in real time and react accordingly.
The app will let you dig into your buyers’ behavior even deeper:
- Knowing your bestsellers will help you easily pick up featured products for your homepage
- Seeing what categories interest your visitors the most allows you to prioritize them on your menu
- The data on the top locations is very useful for targeting your ads
- Order Status keeps you updated on new orders so you can process them in time
Have a Quick Daily Look at What’s Going on in Your Store
Time is money, and as a busy entrepreneur, you might want to have the opportunity to understand your stats without examining the screen. Quick general stats on your visitors, revenue, and CR helps you stay motivated to grow bigger than yesterday.
Get a Free Intuitive Analytics Dashboard in Your Store
Keeping all of the above in mind, it’s hard to resist having this nice Kliken Stats dashboard in your store. Install it and use it for free, with no limits.
Note: If you are on a paid plan, then besides having more products to sell and more advanced features of the store itself, you get access to the whole Ecwid App Market — and that can turn your online store into something as powerful as Doctor Who’s sonic screwdriver.
Stay up to date!
Get free e-commerce tips, news and inspiring ideas delivered directly to your inbox