7 Reasons To Treat Your Supplier WellJul 19, 2016 by Jesse Ness,
The business world is of course filled with formality and procedure, but there is plenty of room for casual, friendly relationships that still contribute to your bottom line. If you treat your professional network personably and well, it will yield you a variety of benefits. This is especially true if you can build a positive rapport with your supplier. After all, your supplier provides you with the essential materials to facilitate your business. So what can you get from your supplier?
It may lead to special deals on products
Few are likely to sell products at a loss just to please you, but every supplier will have occasional special offers for their most valuable clients. Why don’t you work on becoming one of them?
Your supplier likely has a better view of the market as a whole and can recommend what you should and shouldn’t be selling. The best suppliers will let you know what product deserves your attention. Furthermore, if you are friendly with the supplier, it’s far less likely that they will hide the truth about defective products; instead they might offer a substitution, or simply advise you to wait for another lot, and you can be the first to know that there’s a better product coming to market.
You’ll get restocked quickly and regularly
We always try to do our best for the people we know well, and want to keep relations warm. When your supplier loves you, you’ll know by way of signs like magically fast product shipments or personal phone calls updating you on the status of your order, letting you know if there’s anything out of the ordinary going on.
You’ll learn about special offers in advance
Again, if you have good relations with your supplier, you will likely learn about special offers beforehand so that you might get your order ready before the product sells out.
Your returns won’t be a hassle
Even successful suppliers make mistakes. Sometimes a product simply must be returned. Whatever the reason for the return, a good supplier won’t have a big argument with you about it, but will instead process your return quickly, deliver a replacement, or offer an alternative solution.
If you aren’t able to successfully sell a lot, your lovely supplier might even be willing to take it back for you.
You’ll have more info for your store’s product descriptions and content for your blog
We’ve told you the customer needs to know as much as possible about the products you offer for sale. That’s why we recommend building a strong relationship with your supplier; they can give you information about product materials, manufacturing process, and even explain why the product costs what it costs or why it is better than others.
Your supplier can share manufacturing insights and even photos from the factory; why not share them with your customers too?
You might even share marketing costs
You and your supplier might join forces in the effort to promote a new product by sharing the expenses associated with advertising or email marketing. It should be a coordinated effort; the supplier can let you know about any ad campaigns it is running so that you can run one of similar size on your own. The supplier can also position you as a valuable dealer, linking to your storefront on its website and sending customers your way
In conclusion, it’s only ever in your interest to make your supplier love you. As they provide you with the essential inventory to sell to your audience, you don’t have a business without them. So keep them on your side! You’ll have a productive partnership that leads to profits, and you might even make some new friends.
Ready to make friends with your supplier? Read on where to find a supplier for your store.
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