We mostly announced only new Ecwid versions in this blog before, however now we will post articles on how to promote your store. Here is the first post — more to come, post ideas about topics you want to hear about in comments!
So, you have established an online store. Your products are in place, and everything looks great. The business model is established. What now? The next step: growing your online presence. This is perhaps the most crucial element for any
The difference between a successful online business and an average
Here are a handful of ways to grab the bullhorn and announce you’ve arrived:
Facebook, Twitter, Instagram and other sites allow casual conversation with potential customers. They’re a great meeting place for young consumers and Ecwid President, Jim O’Hara recently discussed how social media is very important for businesses. Luckily for you, we’re #1
Good (Preferably Great) Content
At the end of the day, content is still king and details matter. From vibrant photos to
Search Engine Optimization
Related to content, SEO determines your website’s search engine rank. Basically, you want your site to appear on popular search engines (Google, Yahoo, etc.) when certain keywords are entered so you need to use those keywords in your content. Familiarize yourself with SEO and watch your search engine rankings skyrocket. Click here for more details on implementing SEO for your store.
Comparison Shopping Engines
With mobile phones and 24/7 email access, this method allows you to put your products and company message in your customer’s inbox. An email can suggest a purchase or service and communicate the unique character of your company. You should send an email that can be read on mobile phones or desktop computers and lead your customers back to your site for checkout. Send out an email every so often highlighting new items, discount and news about the company. We do recommend programs such as MailChimp for your email marketing.