Let’s see what makes for a successful BOGO(F) sale and what variations you can apply in your store.
Not all product types are equally good for BOGO(F). Strive for ones that are:
- Expendable. If customers like your product (body cream, for example), they’ll come back for more when they run out of it.
- Usable in two. You don’t want to offer two similar jackets, do you? Two pairs of socks for the price of one are much better.
- With at least a 50% margin. If your product’s margin is 50%, then your sale is
break-even.Try to include at least one product with a higher margin to come out ahead.
The total price of the deal should fit the amount that customers are ready to pay. To be on the safe side, you can check out your average order value and aim for a little bit more.
A BOGO(F) promo is normally run within a time limit. It creates a sense of urgency, pushing customers to making a purchase. On the other hand, a flash offer prevents customers from getting used to buying on the discount terms.
The mechanism of BOGO(F) is very flexible. There are five variations we’ll look at
1. Buy one, get one half price
If you have a bestseller in your store, this tactic will work great for it. A BOGOH
2. Buy one from category A and get another from category B for free
Pairing products from different categories can make a great deal for seasonal products or certain groups of targeted customers, for example, students and their parents (Back to School BOGO).
The only condition to remember is that the second item must be of equal or lesser value.
3. Buy one and get free samples
By giving away free samples, you allow your customers to feel the real product. Samples might look like a gift, but they are also an investment into the future demand for your products. Include exclusive samples of your new product line to introduce it to your customers.
It’s not about physical goods only: a great way to get more reads of your
4. Buy three for the price of two
This is one of the most common variations of BOGO. It works for many product types and looks like a very cool deal. Remember to keep the terms simple: include items with similar prices — it will simplify perception and prevent hesitation.
5. Buy item X and get % on item Y
This is an
Say you sell a pair of sneakers and give a 30% discount on the footwear cosmetics. This type of promotion can help you sell out accessories.
How to Run BOGO(F) in Ecwid
The BOGO(F) types described above can be implemented with the BOGO app from the Ecwid App Market.
Install the app, and the settings will appear in your Control Panel → Promotions. The interface will be the same as that of your Ecwid store, so it’ll be easy to set the right kind of promotion for your business:
Have you run BOGO(F) in your store? Were you happy with the results? Share your experience in the comments below.