5 SEO Tactics You Need for Your Store

3 min read

If an online store opens in the woods, does it make a sound? Just like the mystery of the falling tree, you’ll never know your website’s potential for e-commerce success unless you get people to pay attention. You may have designed a beautiful website on WordPress and incorporated an excellent online store with Ecwid, but until you start using smart Search Engine Optimization (SEO) techniques, you’ll never know just how much you could grow your business.

5 SEO Tactics You Need for Your Store

5 SEO Tactics You Need for Your Store

Follow these 5 SEO tactics to effectively increase your search engine rankings and drive more traffic to your website.

1. Index Your Store using Google’s AJAX specifications

Ensure that search engines can find your products by making sure that your store is properly indexed. Most of Ecwid’s major plug-ins will automatically do this for you, but you can take steps to use this powerful tool on any site with your Ecwid store.

2. Target Specific Audiences

Focus on delivering high quality content and products that target your customer base specifically. Search engines, including Google, are increasingly responding to unique content, not just keyword usage. People are more likely to click through to your site and stay there if you provide them with fresh, useful content and products that they can’t find anywhere else.

3. Mobile Optimization Is On The Move

Over 50% of Americans own smart phones and more than a third own tablets according to a Pew Internet study. Make sure that search engines and your potential customers are finding you by developing a mobile content marketing strategy. (And let’s not forget about the benefits of having a mobile optimized store like Ecwid!)

4. Social Media Keeps You In The Loop

Google and other big search engines are increasingly looking to human signals from social media connections, including shares and mentions. By developing a strong social media strategy and a following on platforms such as Facebook, you can optimize your site’s visibility to search engines and increase your reach.

5. Build Your Brand Not Just Links

Developing a brand that people will consistently recognize increases the likelihood that your content will be shared, and thereby drive up your search engine rankings. Useful content that contains inbound links to your site will draw a larger audience to your store as people share your content through social media and other sites.

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So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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