5 More Ecwid Hacks You Need to Know

Oct 3, 2016 by Daniella, Ecwid Enthusiast and Entrepreneur
5 More Ecwid Hacks You Need to Know
Posted Oct 3, 2016 by Daniella, Ecwid Enthusiast and Entrepreneur

Back in February, I wrote a guest blog post containing five awesome Ecwid hacks you need to know about. I would like to share another five fun hacks you can easily implement in your Ecwid store today! Learn how to use Ecwid to create a complete website for free, to combine a survey and a payment method and to know if your competition is snooping around your store!

1. Create a Complete Website for Free

This is an incredible hack for non-Ecwid users who may not know about the platform’s ability to provide you with a much more complete one-pager website. This awesome new feature released in August allows you to fully customize your Ecwid store landing page.

The look of Ecwid Starter Site

The look of Ecwid Starter Site

For those who do not have an Ecwid account, simply open your Ecwid account and follow these instructions:

  1. In your Ecwid Control Panel, head over to Settings > General > Starter Site
  2. Click on the “Edit Starter Site” button
  3. From the new screen, you will be able to edit or hide fields in your new one-pager site

Learn more about setting up an Ecwid one-pager site by watching the following 3 minute tutorial:

For those who opened your Ecwid store before the release,  you may have to activate the ability to transform your store into a “refreshed” one-pager website:

  1. Settings > What’s New
  2. Enable: “New & Improved Starter Site: Build & Customize your Store”

Here you can enable the new Starter Site

Here you can enable the new Starter Site

2. Combine a Survey and Payment Method

Just like there are a number of high-priced online booking solutions floating around online, there are also a handful of paid apps that combine surveys and payment methods.

But why pay a high monthly fee when you can do it for free directly in your Ecwid store? They can be great to receive feedback combined with payments, contributions, tithes, funding, donations, etc.

screen-shot-2016-09-26-at-10-09-43-am

Payments and Surveys feel good together in Ecwid!

Here is how to do it:

  1. In your Control Panel , head over to Catalog > Products > New product.
  2. Add a title and description (with photos or videos if you wish).
  3. Hit the “Options” tab. This is where you can add all of your questions and possible answers.
  4. Add a question with paid options. Enter different amounts people can contribute.
  5. Save your survey once it is ready, and head over to Settings > Design
  6. Create a New CSS Theme
  7. Copy/paste the following codes (without the titles) and activate your new theme.

Learn more about CSS and store customization in Ecwid in this detailed article (that explains this step in a bit more detail).

Hide SKU Indication

div.ecwid-productBrowser-price {

display:none;

}

div.ecwid-productBrowser-sku,

td.ecwid-productBrowser-productsTable-sku {

display: none !important;

}

span.ecwid-Invoice-productDescr-sku {

display: none !important;

}

div.ecwid-OrdersList-OrderBox-sku {

display: none !important;

}

Hide In Stock Label

div.ecwid-productBrowser-details-inStockLabel {

display:none;

}

If you want to use just one single product in your  survey, here is the instruction.

To edit the “Add to Bag” button text, you can get the Storefront Label Editor app for free and rename the button “Contribute” if you wish.

3. Know if Your Competition is Snooping Around Your Store

Fun fact: did you know there is a way to find out if your competition is snooping around your Ecwid store? Head over to My Sales > Customers in your seller backend. You will see a list of customers. Some have already made purchases from you (those with at least 1 transaction) and others may have none.

If a customer has no transactions they may:

  1. Have an unfinished order
  2. Signed up in your store and not placed an order
  3. Checked out your store on Facebook and not placed an order

The last possibility is the most interesting. If a competitor checked out on your store on Facebook, then their name and email will be saved to your client backend.

Have a look at customers who did not place any orders in your store. Do you see a competitor? If you do then keep up the awesome work! You must be making waves!

Ecwid backend

Your clients’ last names and emails are visible in your backend. They were hidden from this example for confidentiality reasons.

4. Use Ecwid as a Catalog

What if you could use your Ecwid store as a Pinterest-style showcase? This tip may be useful for artists or startups wishing to validate interest before launching a product.

Here is how to do it:

  1. In your Ecwid  Control Panel, head over to Settings > Design
  2. Create a New CSS Theme
  3. Copy/paste the following codes (without the titles). Do not forget to activate your new theme!

Learn more about CSS and store customization in Ecwid in this article (that explains this step in a bit more detail).

Hide SKU Indications

div.ecwid-productBrowser-price {

display:none;

}

div.ecwid-productBrowser-sku,

td.ecwid-productBrowser-productsTable-sku {

display: none !important;

}

span.ecwid-Invoice-productDescr-sku {

display: none !important;

}

div.ecwid-OrdersList-OrderBox-sku {

display: none !important;

}

Hide In Stock Label

div.ecwid-productBrowser-details-inStockLabel {

display:none;

}

Hide Add to Bag Buttons

button.ecwid-btn.ecwid-btn—primary.ecwid-btn—addToBag {
display: none;
}

Hide Prices

div.ecwid-productBrowser-price {
display:none;
}

5. Generate More Sales with the Unfinished Sales Feature

Unfinished sales are orders that were started by customers but never paid for. Some stores have thousands of unpaid Dollars just sitting in their Ecwid account. You may not even be aware of it if you do not have a paid account!

You can approach the problem in a few ways:

  • Contact your client a week or so after they did not complete their purchase: contacting them right away is slightly invasive. Plus, they may make the purchase a few days later, so allow them some time to think it through.
  • Send your client a personal email: Ecwid will provide you with your client’s email address and full name. Make sure your message is short and friendly as such:

Hi *Client’s Name*,

This is *Your Name* (*Your Job Title* if you want), from *Your Company.* I see you were about to pick up some goods in our shop and that you didn’t get the chance to finish your order.

We just wanted to see if there was anything that we could help you with.

We are always looking for feedback from your valued customers.

Thank you for your time,

*Your Business Signature*

Other things you could add to this template:

  • Offer a personalised discount
  • Cross-sale: offer other products to go with their order, cheaper alternatives or other products that may be more adapted to what they are looking for.

Get your unfinished sales completed by opening a Venture account now. Your entire yearly subscription may cost you nothing if you are able to complete your unfinished sales!

***

Please feel free to check out Daniella’s blog if you would like to learn more about Ecwid CSS templates or how to setup your Ecwid store in less than 5 minutes. You will also discover a number of tools and tutorials to facilitate online experience for small business owners.

About The Author
Daniella is proud to combine her passion for business, web design and teaching to bring her clients a unique and outstanding experience. Daniella's goal is to enable entrepreneurs to achieve their autonomy in maintaining their online presence. She proudly uses Ecwid to achieve that goal.

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