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3 Reasons You Need To Implement Behavior Tagging On Your Website
Posted Jun 28, 2016 by Danny Wajcman, Lucky Orange

3 Reasons You Need To Implement Behavior Tagging On Your Website

First impressions can make or break a relationship. And when it comes to your company’s website, a poor experience can mean the difference between a lifelong customer and a lost sale.

Most consumers don’t have the time or patience to figure out your website. Tailoring it to their needs is crucial for keeping them engaged and on the path to purchasing your products. But you have to decipher their behaviors before you can capitalize on them.

One of the best ways to organize data and quickly analyze how your customers use your site is to tag user behavior. In this article, you’ll learn how you can use tagging to:

  • Transform drop-offs into conversions.
  • Inform website optimization.
  • Improve customer service.

Behavior tagging offers powerful data that helps you quickly distinguish visitor segments based on their actions. You can set these divisions to virtually any behavior parameters you see fit.

If nothing else, tagging is an easy way to identify the users who purchased your service or left empty-handed. But dig a little deeper, and you’ll find a number of ways tagging can provide valuable insight to optimize your site and prompt positive user behaviors.

Behavior tagging in Lucky Orange

Behavior tagging in Lucky Orange

The image above reveals how tagging can point you to problem areas within your website. Data from one user won’t suffice, though. You have to aggregate these tags to piece together a detailed portrait of the typical user for each visitor segment.

Use Tagging to Turn Visitors Into Customers

The information you gather through tagging can help you turn a “bad” user into a “good” one and make the website experience for current customers much more pleasant.

When analyzing user data, the story doesn’t end when a visitor buys your product. Tagging can provide an overview of when users convert, how they find your website, and how long they stayed on the site before completing their visit. This positive information can help you identify:

  • The pages users spend the most time on  With this information, you can identify ways to streamline the conversion process and make it a more desirable route for visitors. You can also implement the information you’ve gleaned into your marketing strategy.
  • Where conversions are coming from — Are more conversions coming from people who find your website on Google, or are they coming from a third-party site? Which ads are the most successful in attracting buying customers rather than visitors? By identifying common positive behaviors, you can more narrowly tailor your website to promote these actions.

Outlining these positive behaviors can lend insight into how your website is performing, but assessing the actions and drop-offs path can provide crucial information you can use to optimize your website.

Pinpoint “Bad” User Behaviors to Improve Your Website

Implementing tags is a great, quick way to see exactly where a group of users is dropping off and determine why this is happening.

It’s important to identify visitors who don’t convert, add items to a shopping cart and abandon it, or begin the sign-up process but leave it mid-form. It also includes those who barely make it past the first page of your site.

real-life example:
At Lucky Orange, we had a client who was unsatisfied with the three leads per day he was generating. After high-quality, targeted traffic advertising fell short, he decided to apply behavior tagging to identify visitors who abandoned his lead generation page.

After watching a few visitor recordings tagged as “abandoned,” he quickly noticed the problem: The form didn’t specify the format visitors should use to give their phone numbers. As a result, the site told people their phone numbers were invalid, even though they weren’t. After fixing this, his signups rose 300 percent.

Visitors might abandon your site due to a simple error or a more complex, deeper-rooted problem. If “Abandoned Cart” is your most-tagged issue, there may be a problem with the purchase process. If your users spend too long on a certain page, consider reviewing and modifying the text to make it more clear or persuasive.

Tracing back to where visitors with high abandonment rates came from can also help you improve your site. Are certain keywords used in ads bringing in visitors who quickly click right back off? Are people coming from Yahoo less likely to buy than those coming from Bing? Answering these questions can lead to smarter and more efficient media buys, keyword bidding, and landing pages.

Tagging can inform meaningful changes and optimizations to your website. But you can also use this technique to enhance the customer service experience and appease existing users.

Apply Behavior Tagging to Enhance Your Customer Service

Implementing behavior-tagging strategies can serve your business beyond sales. It can help your customer service team:

  • Identify key customer actions — Incorporating tagging into automated services can alert you when users upgrade their service, encounter an error, download a PDF, or activate a free trial.
  • Solve user problems early — You can use these tags to automate email messages, or you can contact customers directly before they even hit the “Contact Us” button to ask about their problem.

Even if you’re happy with the number of conversions you get every month, user behavior tagging is an easy, painless way to stay abreast of data organization and proactive in solving user issues.

Do you know why your users are abandoning your site? How engaged are they when they visit? With a few simple clicks, tagging can lend insights into these questions and more. And you can make a lasting first impression that will keep customers coming back for more.

About the author
Danny Wajcman is the co-founder and COO at Lucky Orange, the premier service for website optimization and improvement. Using Lucky Orange, you can understand your visitor’s behaviors, diagnose trouble areas in your conversion funnel, determine causes of abandonment, to help improve user satisfaction and conversion rates.