22 Things That Make Your Newsletter Look Like Spam
Email is a fundamental component to running a successful
Spam filters are a common barrier between an online entrepreneur and the
If your own email campaign includes any of these 22 characteristics, then it’s likely being treated as spam. Your emails, no matter how important, aren’t being taken as seriously as you want them to be.
1. The subject line is written entirely in capital letters.
Nobody likes screaming. Extra capital letters in your subject line both annoy the recipient and act as a trigger for a spam filter.
2. Your newsletter contains use of questionable words.
Some words are recognized by spam filters as dangerous. This means certain common language and expressions can make your message look spammy. Here is a short list of the words that you should avoid in your subject lines and message body:
|Marketing and sales||prize, bonus, buy, order, shopper, free, cost, profit, save $, click, will not believe your eyes, visit our website, 50% off, join millions, call, winner, stuff on sale|
|Security||accept credit card, passwords, not spam, one time mailing, 100% guaranteed|
|Urgency||now only, instant, urgent, limited|
|Product||viagra, lose weight, all natural, celebrity, luxury car, casino|
|Adjectives||the best, successful, amazing, effective, cheap, free|
3. It was sent from an IP address with a bad reputation.
Spam filters look at your sending IP in deciding what to do with incoming emails. If your IP reputation is damaged, it can truly hurt your newsletter’s deliverability.
Fortunately, you can use special tools to determine if this problem applies to you. To avoid a bad reputation, remove any open proxies or any potentially misconfigured applications from your server. Monitor it for viruses.
4. It contains weak copy.
Don’t try to be pushy in your marketing efforts.
5. It includes interactive content.
6. It contains bad code.
Spammers are terrible coders. If your code is messy, your newsletter is more likely to be treated as spam. Please, don’t
7. You’re using bad punctuation in your subject line.
Beware of multiple exclamations!!! and multiple question marks, or other overly emotional punctuation. It’s a cheap trick that spammers adore.
8. You’re using too many font colors.
Making your copy too colorful is a bad idea, even if it looks really pretty.
9. You’re using large font sizes.
Using text larger than 10 or 12 pt will not do you any good.
10. You’re being too creative with your text’s appearance.
We strongly recommended to use an informal tone in your newsletter and other customer communication, but it doesn’t mean you should play with spelling. D0n’t use f1gures 1nstead of letters, and v1ce v3rsa.
11. You use a URL shortener.
Many shortened domains (even the popular bit.ly) are included on block lists — emails containing such shortened links may not be received.
12. You are missing certain required information.
Whatever content you fill your newsletter with is up to you. But according to the law, all marketing emails must contain your physical address and the link to the unsubscribe page. You can probably guess what happens to emails that don’t include these elements.
13. You use poor list management.
If few people click on and open your emails, many mail servers will consider you a spammy sender. To push back against this problem, you should regularly remove inactive recipients from your list.
14. Your timing is bad.
If it takes you too long between getting someone’s email address and sending them an email, your readers will forget who you are and mark your newsletter as spam.
15. You email too frequently.
Don’t overdo your email marketing. Your strategy shouldn’t look like a
16. You’re signing people up in person.
You may wonder what the problem is with such a genuine
17. You have a bad sender policy framework (SPF) record.
An SPF record prevents spammers from sending messages with forged From addresses at your domain. Make sure your SPF is set up correctly.
18. Your emails aren’t segmented.
Always segment your most active prospects so that you contact them first, proving that your emails are desirable.
19. You’re sending a
text-based message as an image.
In designing your emails, you might get carried away and establish the written text as an image. This trick will trigger spam filters.
20. The subject lines are misleading.
Don’t attract customers by claiming they’ve already won something when the truth is that they have to take some sort of action in order to participate in a competition. Be truthful!
21. You change the from email address too often.
Changing the from address not only looks suspicious to spam filters, but it can mislead and confuse your audience.
22. You’re using a suspicious from address.
You’d better not send your newsletter or notifications from domains like firstname.lastname@example.org. It should seem natural and human.
Now is time to reconsider your email campaigns. Do they make use of any of these tactics? If so, it means that you are compromising your newsletter’s reach and selling potential. Whip it into shape and use it as the effective marketing tool that it can be.