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The text in your site’s header area is a crucial source of information. What you say is obviously significant, but it’s also important to consider how you say it.
Typography is the voice of your website. Not only does choosing the right typography help to communicate your message, but it also has the power to affect tone and even make your brand more recognizable. That’s why there are over 300,000 fonts in the world to choose from, ranging from classic to… well, crazy.
With so many options, finding your own right style can be a challenge, especially if you don’t know how fonts work together. In this post, we’ll go over some of our favorite font pairings to help you design a header message that converts.
All the examples below were created with design tools available in the Ecwid Instant Site — a free and efficient
How to change fonts in the Ecwid Instant Site editor:
- Go to the Website tab in your Ecwid control panel and click Edit;
- Select Headline & Cover;
- Type in your store’s headline and description. Choose your cover layout and change its position and alignment if needed. From here, you can also change your background and call to action button if desired;
- Scroll down and select Typography;
- Choose font families, colors, and sizes for your headline and description;
- Don’t forget to press the Save button when you’re done.
Spirax + Open Sans Condensed
Spirax’s original curves give headlines a refined but whimsical look that’s
Merriweather + Oswald
Merriweather is pleasant to read on screens with its slightly condensed letterforms, sturdy serifs, and open forms. It’s perfectly in tune with Oswald, a font inspired by the classic gothic and grotesque styles of the late 19th and early 20th centuries. This pairing may suit a store that sells
Abril Fatface + Cabin
The thin serifs and
Montserrat + Merriweather
Montserrat is based on urban typography from the first half of the 20th century, complemented by the slightly condensed letterforms of Merriweather. This pairing would be well served in a bag or sneaker store.
Overlock + Nunito
Overlock’s rounded glyph shapes make great titles and short texts in
Playfair Display + Source Sans Pro
The classic style of Playfair Display is even more prominent when paired with Source Sans Pro, which was created to work well in user interfaces. This timeless combo would work well with stores specializing in women’s beauty products or dress shops.
Alegreya + Lato
Alegreya’s dynamic and varied rhythm provides freshness to the page, setting off Lato’s
Rokkitt + Lato
Rokkitt was designed for use as a display font in headings and headlines. Combine it with
Quicksand + Proxima Nova
Geometric shapes are a core foundation of Quicksand, so pair it with Proxima Nova’s modern sensibility to give your layout a clean, fresh touch. If you sell toys or baby strollers, these fonts may work well for you.
Oxygen + Maven Pro
Oxygen works well in all graphical user interfaces, desktops, and devices, especially in combination with Maven Pro’s easy readability. Check out this pairing if your website sells eyewear or fitness accessories.
Dancing Script + Lato
Lively and casual Dancing Script gives your page a friendly and informal touch, emphasizing Lato’s classical proportions and sleek san serif aesthetic. Gift and postcard shops may benefit from this set.
Signika + Dosis
The gentle character of Signika works great for headlines, while Dosis makes supplemental texts fairly easy to read. This pairing works for a wide range of stores, from electronics to flowers.
Reenie Beanie + Muli
Reenie Beanie is based on basic
Questrial + Muli
San serif Muli makes a perfect body text font, and it’s understated aesthetic means it pairs well with a wide variety of headline fonts: like Questrial with its modern style and
Berkshire Swash + Proxima Nova
Berkshire Swash has a bold yet gentle flair, which makes for a vivid headline and provides an amazing balance with Proxima Nova’s simple, modern proportions and geometric appearance. Handmade cosmetics or desserts would benefit from this mix.
Basics of Font Pairings
Didn’t find what you’re looking for in our list? If you’re feeling creative, try playing with fonts in the free Instant Site editor and find your own beautiful font combination.
Here are some basic guidelines to follow:
- Create a contrast between your fonts (bold & cursive, TALL & short)
- Combine serif and
san-seriffonts (like Libre Baskerville + Signika).
- Don’t use two similar fonts (for example, two cursives) for both your headline and body text. Creating variety will draw the eye and help your customer engage with each section individually.
- Make the font match your brand. Playful handwritten letters probably aren’t the best fit for a premium jewelry brand.
- Limit yourself to
2-3fonts to avoid making your content appear cluttered.
Also read: 50 Exemplary Online Stores Built With Ecwid