11 Video Tutorials to Upgrade Your Holiday Product Packaging
Posted Oct 26, 2018 by Anastasia Prokofyeva

11 Video Tutorials to Upgrade Your Holiday Product Packaging

To many, choosing the right holiday packaging is almost as fun as selecting the gift itself. Merchants who pay attention to packaging can see their efforts returned in revenue. Product packaging significantly impacts brand perception. 44% of online shoppers believe that packaging reinforces that the product was worth the price.

Between family members and friends, typically a gift wrapped with extreme care indicates the strength of the relationship (or the wish for a strong one.) Businesses and customers have relationships, too. Strengthen that relationship with the tips in these 11 videos about packaging your products for the holidays and beyond.

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How to Make a Custom Box from Scratch

Many enjoy giving unique gifts at the holidays. They can come in unique shapes and sizes. If you sell products that don’t fit standard boxes, use templates to make cardboard boxes yourself. After all, putting your creation in a box too small could result in damage. Putting it in a large box with extra padding results in high postage and materials costs.

Website Template Maker lets you enter your product’s dimensions and then creates the ideal template. All you need is cardboard, a ruler, pencils and some glue.

The process is quite simple:

  1. Choose a template or create your own
  2. Print it or draw on a cardboard
  3. Cut and use glue if needed.

Keep in mind that you’ll need to build a labor process this intensive into your pricing. Individual product packaging makes most financial sense when your products are high-price and custom, like artwork.

How to Pack a Box

Here you can find useful tips from USPS on how to pack a box properly so that it survives shipping. If you often use USPS, you may want to check out their other how-to videos. You’ll get to know:

  • How to select the right box
  • How to choose packing materials
  • How to wrap fragile items
  • How to reinforce the box.

Packaging Strategies to Save on Shipping

The size and weight of your product packaging can mean a lot when volume orders are your norm. One-half inch here and three-quarters there can jump your packages up a pricing tier. This video explores the ways to cut on shipping costs with smart packaging:

  • How to reduce space the products takes
  • How to spend less on materials.

How to Calculate Dimensional Weight

Dimensional weight is a pricing technique, which uses an estimated weight that is calculated from the length, width, and height of a package. It shows how much actual space your package takes up in transit. The video will help you understand:

  • How to calculate dimensional weight
  • Why it’s important to calculate it right.

Note: DIM divisors may differ depending on a company you’re shipping with.

Also read: How You Can Make Your Shipping Costs More Accurate With Ecwid: Product Dimensions and Rates

How to Win Customer Loyalty All Year with Personalized Holiday Orders

Do you want to take your product packaging to a new level? Try some of these 5 ideas to make your customers feel special. A more personalized touch lets people know you’re thankful they chose your store. The video explores the following topics:

  • What to add to the package
  • Cheap and easy ways to personalize the order
  • How to make people feel good about supporting small business.

How to Make a DIY Stamp Without Carving

A unique stamp adds a crafty touch to your package. Stamp your brand name or logo on tissue paper, parcels, boxes or your business cards you add to the package. The best thing about it is that you can actually make it yourself in 10 minutes! It is explained in the video.

Double Box Packing

If you sell (or plan to) fragile products this holiday season, you’re probably wondering how to pack it so it won’t break during shipping. Double box packing is one of the ways to provide maximum security for your product. This technique isn’t universal as it requires more packing material but some sellers may want to try it. The video will show you:

  • Which materials to use
  • How to pack a box inside a box.

How to Use Box Inserts

Box inserts help to secure your products in the package. They also make the unboxing experience more memorable for customers. Again, the more carefully the products are shipped, the more value recipients give them.

The author of the video will tell you:

  • How to use box inserts
  • What are the pros and cons of using box inserts

This channel has more useful videos, like using stickers in packaging or calculating budget.

How to Choose the Right Box Size

Сhoosing the right box size helps to avoid high volume metric rates. Learn how to pack efficiently, so that you don’t spend too much because of the dimensional weight policy. Here’s what you’ll learn from the video:

  • When you can pay by actual weight
  • How to pack efficiently.

How to Design Custom Packaging Tape

Custom packaging tape is one of those small things that make your package unique. At the holidays, you can select from unlimited images that reflect the holidays as you celebrate them. Use this instruction and design it yourself in Adobe Illustrator or any other program. The video will help you learn:

  • How to choose the right size for the tape
  • How to make a seamless pattern.

International Shipping Options for E-Commerce

This video is for those sellers who just started to think about introducing international shipping to their stores. It covers merchant’s three main options:

  • Ship yourself
  • Use third-party services
  • Use freight forwarder services.


Remember Tiffany & Co.’s blue boxes? For some, they are as recognizable as the premium jewelry itself. The time and attention you put into your holiday packaging can turn gift-giving into more than an exchange but an experience.

We hope these tips will help you to make your holiday and any season packaging more efficient for you and more memorable for your customers. Do you have any tips you can add to the list? Don’t hesitate to share them in comments!

About the author
Anastasia is a freelance author and writes about e-commerce, traveling, and lifestyle. In her spare time, she's a crazy cat lady and a chocolate addict.
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