11 Digital Product Ideas That Fit Almost Every Storefront
Posted Dec 6, 2016 by Kristen Pinkman, Ecwid Team

11 Digital Product Ideas That Fit Almost Every Storefront

Digital products have two heavy advantages over physical goods: no shipping and no inventory.

Just imagine: you can create your product once and sell it to as many people as you want, from all around the world.

You might think that creating a digital product requires special knowledge and a huge portion of talent. Well, if we talk about music and art, that is definitely the case. But digital products are more than just songs or pictures, and some of them require no more than a well-thought-out plan and some time to create them.

Here’s a pretty diverse list of digital products to sell that will complement your storefront.

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Related: Offer Downloadable Files Up to 10GB with Ecwid


With the rise of mobile devices, e-books are getting more and more popular.

The content can vary as much as:

  • Student books
  • Guides
  • Magazines
  • Manuals
  • Checklists
  • Stories
  • Scripts
  • Articles
  • Comics
  • Novels, and more

It’s best for those who own an educational business; sellers of complicated products like electronics; kids’ stores; and housekeeping products. Also, if you are targeting the fitness and healthcare niche, it opens opportunities to create training guides, diaries, and diet schedules.

These guys went a step further with selling written digital content on Ecwid. They run a content exchange store where you can buy or sell blog posts on many different topics.

Music and Audio Products

If you are a musician born in the 21st century — how lucky you are!

With all those modern instruments, tools, software, the variety of music genres, and the power of the internet, you just can’t miss your chance to create music for a living.

Selling music products in your online store is a good start to fundraise money for recording your first platinum album. If you are good at singing and playing musical instruments, you can try selling:

  • Songs
  • Jingles
  • Beats
  • Covers (remember to take care of the copyright)
  • Ringtones
  • Soundtracks
  • Voice recordings for podcasts and ads

There’s one more product you can create with nothing but your own voice — audio books!

Just like with cover songs, it’s important to avoid violating someone’s copyright, but some research and contacts with authors will bring success, on condition that you have a decent pronunciation and a magnetic voice.

Jossi Sassi Band

Yossi Sassi Band offers a digital limited edition of their album


If you know enough about statistics and data, why don’t you do research for people who need them?

Check out the research store by Business Insider built on Ecwid — you can make quite a fortune with this type of service.


It’s never too late to learn — and that’s a bottomless pit of opportunities to teach somebody something.

Let’s say your online store sells guitars. Opportunity detected! You can sell tutorials on how to play them. This is true for many other niches, too.

Tom McLaughlin sells online and offline classes on woodworking. In his online store, you can buy plans alongside with video tutorials and archived classes on how to create awesome wooden products.

Tutorials and courses can be recorded on video or in audio format, like this store does.


Who is on the other side — a talented developer? In that case, you may find it interesting to see how Teemigs sells software on Facebook with Ecwid!

Your projects have been waiting in a corner of your hard drive long enough. If you are a beginner in coding, there’s nothing better to test your skills than getting out there and giving it a try.

Web Elements

Sortfolio alone lists about 1.5 million web design studios — needless to say, this job is very sexy today.

Besides regular projects, almost every web designer creates something “from the heart” from time to time. It may be stickers, clip art, buttons — generally speaking, products of random inspiration. Guess what our advice is? At least, add a store to your Facebook page to sell them.

Blueprints and Plans

Just like the example above, SDS Plans sells house, garage, and cabin plans — only without teaching you how to build them.

Architects may find it a nice approach to online presence: it might be easier to promote a store with ready-made plans than by completing individual orders.


Recipes can be sold to many people — not only housewives.

If you have a food blog, recipes will be a good way to monetize it. If you’ve got a cookie recipe from your grandmother, but you do not want to open your own bakery, you can make a website and sell the recipe to restaurants, bakeries, and cuisine magazines.

Do not neglect your cooking skills or the secret family recipes you know — you can win a contest and add value to your recipe by rewarding it with a medal.
Choose Instagram for your marketing strategy, learn more about beautiful food photography, and share links to recipes on your online store.

Tenina Holder’s website is a source of inspiration for many foodies.

Read her success story about becoming an author of top-selling cookbooks here: Cooking with Tenina: A Recipe for E-commerce Success


A lot of stores sell tickets with Ecwid. Nowadays, you can buy tickets for every kind of performance, from comedy shows to wrestling. If you are putting on an event of any kind, tickets are a great digital product to sell online.

DIY Printables

Geometry fans will absolutely love this. Polygonal Paper is a unique store that sells blueprints and plans, which you can print and use to make your own trophy head, from lions to unicorns. Not a single animal was hurt!

These sculptures are super light and easy to DIY, but the store owners still provide you with video tutorials and recommendations for the paper. Thanks, guys, for using the Ecwid Instant Site.

polygonal paper

Think out of the box and you’ll find more DIY product ideas — some of which are really surprising.


Photos are a popular digital product to sell online. But rather than submitting your photos to photo stock websites that normally pay the owner as little as 30% of the deal, consider opening an additional sales channel. Most photographers tend to have their own websites with a photo gallery.

It’s a matter of minutes to add a store to your website and sell photographs, like this photographer does.


So what ideas work for your niche? Which one will you try out next? Be bold!

About the author
Kristen is a сontent creator at Ecwid. She finds inspiration in sci-fi books, jazz music, and home-cooked food.
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