15 Trending Products to Sell This Summer
Posted Apr 1, 2018 by Kristen Pinkman, Ecwid Team

10 Trending Products to Sell This Summer

At the start of this year, we brought you a list of hot and inexpensive products to explore in 2018.

Now that summer is upon us, there’s a whole new range of trending products to sell — and a whole new market of hungry buyers — to explore and.

In this list, we’ll look at the hot new products you can sell this summer.

It doesn’t matter whether you’re completely new to the e-commerce game or revamping your store for the summer, these products will help you make the most of the coming few months.

1. Weight Loss and Diet Products

Come summer, come summer body goals.

Demand for health-related products, especially weight loss products, tends to spike right around January (thanks to New Year’s resolutions) and summers.

This is a broad category, of course, but it has some evergreen products. Some of these are:

Protein bars

trending product in 2018: protein bars

Protein bars are a go-to food supplement for fitness enthusiasts who want protein on the go. Demand goes up around summer as more people push for their “goal body”.

For example, here’s Google Trends report for protein bars:

Google Trends for protein bars

Note how the demand spikes around summer, then dips right before winter? 😉


trending product in 2018: juices

Juices — fresh or packaged — are a big hit in hot summer months. Both because of their refreshing properties and health benefits.

Take a look at Google trends for juices. Notice how there are always two spikes — one around January, and another before summer?

A trending product to sell in summer 2018: juice

Protein Powder

trending product to sell in 2018: protein powder

Protein powder (often just “whey protein”) is one of the most popular sources of protein for fitness enthusiasts. And just like protein bars, demand spikes up around January and summer.

Google trends for protein powder

2. Keto Diet

Keto is a dietary program that emphasizes proteins and fats and (almost) completely removes carbohydrates from the diet.

With celebs like Lebron James and Jessica Biel following it, Keto has quickly become one of the most searched-for diets in the world.

google trends for keto diet

Given the massive fat loss associated with keto, it’s a great product category to sell this summer.

Some keto-related products that do particularly well are:

Keto Bars

trending product to sell in 2018: keto bar

These are like protein bars, except that they have higher protein and fat content and negligible carbohydrates.

Google trends for keto bar

Keto Books

Books related to keto diet are going up in demand:

google trends for keto book

Keto Chips

hot summer product: keto chips

Another hot new product to sell is protein and fat-rich chips that adhere to the keto diet requirements. They help people on the diet snack easily.

Demand has been up and up:

google trends for keto chips

Keto Supplements

hot new products to sell: keto supplements

These are food supplements that supply additional protein and fat. They’re becoming increasingly popular among people struggling to meet their nutritional targets.

google trends for keto supplements

3. Waterproof Bluetooth Speakers

Bluetooth speakers have been around for a while, yet not everyone has them in 2018.

Trending product summer 2018 bluetooth speaker

The popularity spikes during the holiday season (electronic goods make good gifts), but summers show steady growth as well.

google trends for waterproof bluetooth speakers

4. Retro Sunglasses

Sunglasses are obviously a big hit around summer. The sun is out and people like to be outdoors. So of course, they’ll want to keep their eyes protected (and look cool).

But instead of simply selling “sunglasses”, niche down.

One type of sunglasses that have been doing particularly well recently is 90’s sunglasses.

Remember Neo from Matrix and his skinny black sunglasses? Thanks to the 90’s nostalgia, they are back in fashion. Other trendy designs are cat-eye, rectangular sunglasses, and oversized models.

trending product 2018: retro sunglasses

5. Matcha

trending product 2018: matcha tea

Matcha what?

Matcha is a green tea powder that has climbed the popularity charts due to its health benefits. Essentially, this is a form of green tea that is dried, powdered and added to drinks.

Matcha is rich in caffeine and theanine — two energy-releasing chemicals (also found in energy drinks). At the same time, it gives the calmness associated with green tea. And since it is a powder, it can be added to water, milk and even food without altering its flavor profile much.

Little wonder that its Google Trends report looks like this:

Trending product 2018: matcha

Given the health benefits, it’s a fantastic product to add to your product line this summer.

6. Car Air Purifiers

With a healthy lifestyle trending more than ever, health gadgets have a strong presence among products that are in demand.

Car air purifiers come in a variety of forms, sizes, and designs. They are usually plugged into a car’s cigarette lighter. Such purifiers are supposed to reduce dust and other allergens in your car, as well as odors like tobacco or fast food.

car air purifiers are hot new products to sell

7. Selfie Ring Lights

Summer means it’s time to hit the outdoors. And when you’re outdoors, you’ll want to take some photographs.

Selfie ring lamps are portable LED babies that you can clip on your phone to take better selfies during night summer parties or elsewhere. You can buy some of them on AliExpress for under $5, so not only do they make a hot new product to sell, but also a perfect gift for your customers (everyone takes selfies!).

hot products to sell selfie ring light

8. Travel Bags

hot product to sell: travel bag

Here’s an evergreen product you can’t go wrong with in the summer: a travel bag.

Traveling the world is getting more and more popular, so the demand for travel bags has been increasing for a long time.

Hot products to sell: travel bags

Can you come up with a smart new design that will win the hearts of Instagram travel bloggers?

9. Enamel Pins

hot new products to sell: enamel pins

Enamel pins are colorful accessories that have become popular over the last couple of years. Often quirky and laden with pop-culture symbolism, these cheap accessories can add some character to any outfit, instantly.

If you sell clothes or accessories, consider adding these to your store. You might even want to design some of your own if you have a manufacturing partner.

Read this article to find a manufacturing partner for your product idea.

hot new products to sell in 2018: enamel pins

10. Merch

Wearing clothes with the name of your idol on them feels good. It also makes it easier to attract like-minded people. Plus, summer is a perfect time for selling bright tees and caps, isn’t it?

So take your chance and launch a new product line — especially since Google Trends shows the increasing demand for merch products.

Hot new products to sell: merch


Try to pack your store catalog with an equal distribution of evergreen and trending products. This way, you ensure a steady trickle of sales (from evergreen products) as well as regular sales spikes (from trending products).

For summer 2018, you can start off by picking from some of the products listed above.

If this list has inspired you to start an online business, check out this article to learn how to start your first e-commerce store.

About the author
Kristen is a сontent creator at Ecwid. She finds inspiration in sci-fi books, jazz music, and home-cooked food.
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