Instagram is doing more than ever for businesses thanks to shoppable posts that allow you to tag your products in photos. Industry experts believe Instagram is destined to become the future of social
Feeling a bit behind the Instagram trends? Check out 10 of the hottest product categories to make your store irresistible to today’s online shoppers. Remember that to enable Shopping on Instagram, your store needs to be approved for this feature first. To save you time, we’ve chosen only those products that comply with Facebook’s store and product policies.
Wireless Earphones and Earbuds
Wired headphones have gone the way of the gramophone. Since the arrival of AirPods, the menagerie of wireless earphones and earbuds options has skyrocketed. Chances are good you’ve got at least one pair of the things lying around somewhere yourself. While wireless earbud and earphone brands are definitely on an upward trend, the market isn’t quite to the point of oversaturation… yet. So jump on the trend while it’s hot, and get those little
The fountain of youth. Beauty and skincare has always been one of the most dominant markets on Instagram. And beauty products like facial rollers and Vitamin C serums are leading the charge. Products infused with buzzy 100% natural skincare ingredients like bakuchiol
If you sell trending skin care products, it’s time to shout it from the rooftop of your Instagram store…
Vegan Keto Products
Speaking of vegan…mash it up with Keto and you’ve got yourself a real power couple. The number of vegans is growing, and keto diet doesn’t seem to be going anywhere anytime soon. So vegan keto foods will definitely earn you some brownie points on Instagram — not to mention a few greenbacks.
And don’t forget, Instagram is the land of #foodporn and foodies; make those product shots sparkle and the Instagram world will thank you.
A lot of folks out there are looking for a more conscious and sustainable way of living. This shift is obviously affecting the way people shop, and one trend to take note of in particular is the rise of alternative milk products. (Talk about a conversation starter.) Oat milk is one of the most popular and affordable
Satin dresses are back with a vengeance. Beauty, fashion, and lifestyle are the cornerstones of Instagram’s success, so apparel products are a
Love it or hate it, chunky is in.
Fashion is always top of mind on Instagram. That’s for sure. But social context is also becoming increasingly important. Most of today’s social movement centers around the idea of environmental impact, and
No real news here…Kombucha is the golden goose of the beverage world. Gut health has become increasingly buzzy over the last several years, and Kombucha appears to be the intestine’s new best friend. Given that the
Strange as it seems, wigs are enjoying the Instagram spotlight. Celebrities like Cardi B, Kylie Jenner, Lady Gaga, and Katy Perry are popularizing the traditionally niche product as a means of experimenting with new and elaborate style choices. Fantastical or natural, wigs have become a stylish accessory, with an Instagram search of #wig prompting more than six million results.
Like we said,
Follow the Trends Friends!
The best product to sell online is the one that fits the latest trends. So make Google Trends your friend, and be ready to slide products in and out of your store when sales begin to slow. Here are some Instagram stats to keep in mind:
- 71% of Instagrams one billion active users are under the age of 35
- Instagram’s biggest markets include beauty, health and fitness, travel, fashion, lifestyle, business, and animals
- Consumers prefer authentic images (#nofilter is among the top 100 Instagram hashtags), so avoid using photos that have been heavily staged
Got a great product? Check. Got an Instagram store? Check. Got a grip on what’s trending? Check. Now all that’s left is to shake up your Instagram store, and start raking in some sales.
Already tested and identified your most lucrative Instagram products? Drop a line in our comments section to let us know!