10 Trending Products to Sell on Instagram
Posted Oct 15, 2020 by Anastasia Prokofieva

10 Trending Product Niches on Instagram

Instagram is doing more than ever for businesses thanks to shoppable posts that allow you to tag your products in photos. Industry experts believe Instagram is destined to become the future of social e-commerce — all you need is the right products to make it your own!

Feeling a bit behind on hip Instagram trends? Check out 10 of the hottest product niches to make your store irresistible to today’s online shoppers. Remember that to enable Shopping on Instagram, your store needs to be approved for this feature first. To save you time, we’ve chosen only those products that comply with Facebook’s store and product policies.

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FAQ: What Sells Best on Instagram?

Knowing the answer to “Where can I find untapped niches?” sometimes is more important than simply checking out which Instagram niche makes the most money at any given moment. Trends come and go, so it’s vital to be able to identify them. Here’s how to find trending products to sell online.

Wondering what is the best niche to sell on Instagram? The best product to sell online is the one that fits in with the latest trends. But how do you know what is trending on Instagram? Make Google Trends your friend, and be ready to slide products in and out of your store when sales begin to slow.

Here are some Instagram stats to keep in mind:

  • Over two thirds of Instagram’s one billion active users are ages 34 and younger.
  • Instagram’s biggest markets include beauty, health and fitness, travel, fashion, lifestyle, business, and animals. Keep that in mind when thinking about what products sell best on Instagram.
  • Consumers prefer authentic images (#nofilter is among the top 100 Instagram hashtags), so avoid using photos that are heavily staged.

trending instagram products satin dresses


@asos posts photos of customers modeling their latest purchases

Learn more: How to Sell on Instagram: Complete Guide for Beginners

Now, let’s answer a burning question: what are some ideas to sell on Instagram?

Instagram Niche: Apparel

What are the most popular niches on Instagram? Easy: beauty, fashion, and lifestyle. These are the the cornerstones of Instagram’s success, so apparel products are a no-brainer for Instagram. If apparel’s your thing, do some digging of your own to find out what else is trending — you might just have a winning ticket in your product catalog already.

Trending product idea: Sustainable clothing

Fashion is always top of mind on Instagram. But social context is becoming increasingly important. Most of today’s social movements center around the idea of environmental impact, and eco-conscious fashion is the collision of those two values. Recycled materials, repurposed textiles, faux fur, vegan leathers, industrial hemp… if you’re making use of eco-conscious production practices, Instagram users are primed to reward you.

trending instagram products sustainable fashion


@pursuitswimwear sells swimsuits made from regenerated ocean waste

Instagram Niche: Jewelry

Just like apparel and accessories, jewelry is incredibly popular on Instagram. Hand-made, personalised pieces are always in style.

Go the extra mile to come up with a visual theme for your profile that will make your jewelry stand out. And if you could use some inspiration for product photography, check out these simple ideas for creating beautiful pictures.

Trending product idea: Necklaces with customers’ design

The “design your own necklace” option might make customers choose your store over bigger mass market goods. Not to mention that personalised jewelry also makes a touching gift for a loved one. Make sure to remind shoppers about the power of the personalized gifts when getting ready for the holiday season.

Instagram Niche: Beauty and Skincare

The fountain of youth. Beauty and skincare has always been one of the most dominant markets on Instagram. And beauty products like facial rollers and Vitamin C serums are leading the charge. Vegan and cruelty-free products are also heavy-hitters over the mass-produced big box brands we’ve grown to hate. Because when you’re talking about your face, pampering is the name of the game.

Trending product idea: Custom eyeshadow palettes

Or basically any other beauty or skincare product you can personalise: shampoo, eye cream, glitter kit and so on. Small businesses have a huge advantage over mass-market brands: they can offer a more personalized shopping experience. If your products can be customized for a customer’s individual beauty and skincare needs, it’s a win for your brand in a highly competitive Instagram niche.

trending instagram skincare products


Combine products with accessories to create a beautiful flat lay, like @skincare

Instagram Niche: Health

With a growing number of global health issues, it’s no wonder more consumers are choosing to prioritize their health. If you choose this Instagram niche, keep in mind that according to the platform’s Commerce Policies, you can’t sell supplements on Instagram. That includes protein bars, protein powders and vitamins. You also can’t sell medical devices, products or services.

Still, #health is one of the most popular hashtags on Instagram, and you can hop on this trend and offer products that help your followers stick to a healthy lifestyle. For example, you can sell lifestyle and fitness accessories like watches, or healthy foods and drinks.

Trending product idea: Kombucha

No real news here…Kombucha is the golden goose of the beverage world. Gut health has become increasingly buzzy over the last several years, and Kombucha appears to be the intestine’s new best friend.

Given that the best-selling Instagram products are generally related to health and fitness, it’s no wonder that Kombucha has been welcomed with open arms. Moreover, it responds to an increasing demand for natural products with additional benefits.

trending instagram products kombucha


Trending Instagram products call for vivid photography (Image: @mywonderbrew)

Instagram Niche: Home Decor

Scrolling through inspiring interiors online is great, but consumers want their homes to be picture perfect too. On Instagram, you can show off your home decor products in different designs and settings. Don’t overlook this opportunity to take your design aesthetic to the home.

If you choose this niche, consider taking your store to Pinterest too. That platform is almost synonymous with the phrase “home decor ideas”. Plus, you can never have too many sales channels.

Trending product idea: Removable wallpaper

People are spending more time at home and it’s not surprising that they are considering redecorating their houses — at least a little bit. Removable wallpaper allows you to do that with least possible trouble, and presents an opportunity for an item with a large amount of customization.

Instagram Niche: Fitness

The fitness niche also caters to customer’s interest in healthy living. Plus, the fitness industry isn’t showing signs of a slow down any time soon, and remains incredibly popular on Instagram.

What’s great about Instagram #fitspo niche is that there are a ton of different products to choose from. You can sell fitness apparel and shoes, equipment, gadgets, and so much more. Just think of something that will interest shoppers that enjoy a healthy and active lifestyle.

trending instagram products chunky sneakers


Eye-catching product photography from @koio

Trending product idea: Custom yoga mats

Shoppers can buy a plain yoga mat on any marketplace, so to attract their attention, you need to stand out from the crowd. Unique and/or personalised design for a popular product is a sure-fire way to do that.

By the way, if you want to sell fitness apparel (like leggings or sports bras) with your own design, you can connect your Ecwid store to a print-on-demand service Printful. Add a product with your own design to your store, and Printful will handle inventory, equipment, and shipping.

Instagram Niche: Food and Cooking

Don’t forget, Instagram is the land of #foodporn and foodies; make those product shots sparkle and the Instagram world will thank you. Don’t forget to complement your products with recipes and cooking life hacks.

Trending product idea: Plant-based milks

The healthy lifestyle trend has given rise to an avalanche of alternative milk products. (Talk about a conversation starter.) For example, oat milk is one of the most popular and affordable plant-based milks on the market and a shoe-in for the Instagram trend-wagon.

trending instagram products oat milk


Lifestyle images fit well in Instagram feeds selling oat milk (Image: @made_by_land)

Instagram Niche: Crafts and DIY

If you have a hobby that you’d like to turn into a source of income, now’s the time to give it a try! Does that hobby involve creating visually pleasing products? Then an Instagram business profile is a must-have for you.

Think about creating a blog around your crafts: lifestyle blogs are one of the most popular Instagram niches.

Trending product idea: Notecards

A notecard is a perfect first product: it doesn’t require any special skills to make and it’s cheap and easy to ship. Also, there are lots of simple DIY ideas online that you can use to create beautiful cards for your store.

More: 25 DIY Crafts to Make and Sell

As we mentioned earlier, lifestyle blogs are a huge part of Instagram’s shopping feature. As an online seller, you can make that trend work for you via partnerships with influencers. Reach out to the bloggers whose profiles match your store aesthetics to arrange sponsored posts featuring your product.

Instagram Niche: Eco Living

A lot of folks out there are looking for a more conscious and sustainable way of living. This shift is obviously affecting the way people shop. If you wonder what products cater to the needs of eco-living enthusiasts, check out this list of hot eco-friendly products to add to your inventory.

Trending product idea: Reusable bags

Like we said, eco-conscious is in. And there’s no retail shift more prominent than the reusable bag. Reusable bags are an easy way to live out the eco-friendly lifestyle, and shoppers are looking to Instagram for fun, affordable reusable bags that reflect their personalities and ideals. Totes, produce and grocery bags, bulk bags, food bags, bags for snacks. Whatever. Opt for the bags that offer added benefits like being machine washable when the salsa explodes, and you’ll be in business.

Reusable Bags trending instagram products


Reusable pouches are great for kids’ food (Image: @squizpouch_en)

Instagram Niche: Art work

#art makes the top 25 hashtags on Instagram. If you’re an artist, make the platform your sales channel: this visuals-first social media platform is perfect for bringing your works of #art into the world of commerce. If you aren’t an artist but appreciate all things beautiful, you can start an online store that features works of different artists.

Trending product idea: Canvas prints

Why keep a piece of beautiful homemade artwork, when you can turn it into prints and sell it online. Actually, you don’t even need to print it yourself! We already mentioned a print-on-demand service Printful. Connect your Ecwid store to this handy service, upload your art to a Printful account and your customers can shop your works as posters and canvas prints.

Also: How to Start a Profitable Dropshipping Business in 2020

Start Selling Trending Products on Instagram

Got a great product? Check. Got an Instagram store? Check. Got a grip on what’s trending? Check. Now all that’s left is to shake up your Instagram store, and start raking in some sales.

Already tested and identified your most lucrative Instagram products? Drop a line in our comments section to let us know!

About the author
Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.
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