10 Ideas for Creative Product Presentation in Instagram Galleries

5 min read

Instagram Gallery is a great way to tell customers about your business and products without annoying them with a ton of photos in their Insta feeds. In addition to photos, the gallery format supports videos, with up to 10 pieces of content in total. Images can be edited: overlay filters, change the contrast or brightness, and other settings. You can also change the sequence of frames. Also, don’t forget you can tag products on Instagram!

Here are some examples of what you can do for your brand via Instagram Gallery.

1. Show the new collection

In order to avoid posting 20 separate pictures with new products, show all the novelties in one picture. This tactic is also better because the collection will work together.

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A post shared by Homebird (@homebird_interiors) on Apr 20, 2017 at 2:00pm PDT

2. Uncover the production secrets

A few photos (and a video too) showing the production process is a good way to get the customers closer to your business. Show them how materials and sketches turn into a finished product.

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A post shared by Stan (@junkzerker) on Jun 1, 2017 at 10:01am PDT

3. 360° product view

Show the product from all sides, and bring the details closer so that the customer does not have any questions but only a desire to buy this product.

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A post shared by CakeSafe® (@cakesafe) on Mar 6, 2017 at 1:38pm PST

4. Introduce the team

It is more pleasant to buy a product when you know who made it for you, who packed it, and who answered your questions in the chat.

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A post shared by Recipe Writer, Chocolate Eater (@cooking_with_tenina) on May 9, 2017 at 10:30pm PDT

5. Prepare a master class or instruction

Show potential buyers how the product works and how to take care of it, or just share additional information.

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A post shared by Sébastien (@beingreen) on May 8, 2017 at 1:30pm PDT

6. Tell customers about special offers and competitions

The contest terms and photos of all the prizes should be placed in one post. It’s visually appealing and easier to understand than plain text in comments.

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A post shared by Catherine (@caramelcrunch.it) on Jun 6, 2017 at 1:07am PDT

7. Broadcast the report from the event

Have you taken part in a fair or held a master class for clients? Show videos and photos of the event(s) in your gallery.

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A post shared by Recipe Writer, Chocolate Eater (@cooking_with_tenina) on May 7, 2017 at 8:03pm PDT

8. Add a photo of the idea and the result

Posts like #beforeafter are constantly engaging and serve as proof of your professional skills or great product quality.

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A post shared by REJILLIN BEAUTY HUIS (@rejillinbeautyhuis) on Jun 5, 2017 at 3:08am PDT

9. Put your customers on display

Add a few photos of clients to the gallery (and mention them in the photos if possible) and write a few words of gratitude for their purchase.

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A post shared by Esperto Barista Course (@espertobarista) on May 28, 2017 at 10:06pm PDT

10. Share inspiration and details of the creative process

Tell stories through the gallery: what inspired you to create a product, how you see what you invent and create. Share your mood with your subscribers.