10 Ideas for Creative Product Presentation in Instagram Galleries

Posted 4 years ago by Anna Koneva, Ecwid Team

Instagram Gallery is a great way to tell customers about your business and products without annoying them with a ton of photos in their Insta feeds. In addition to photos, the gallery format supports videos, with up to 10 pieces of content in total. Images can be edited: overlay filters, change the contrast or brightness, and other settings. You can also change the sequence of frames. Also, don’t forget you can tag products on Instagram!

Here are some examples of what you can do for your brand via Instagram Gallery.

1. Show the new collection

In order to avoid posting 20 separate pictures with new products, show all the novelties in one picture. This tactic is also better because the collection will work together.

2. Uncover the production secrets

A few photos (and a video too) showing the production process is a good way to get the customers closer to your business. Show them how materials and sketches turn into a finished product.

3. 360° product view

Show the product from all sides, and bring the details closer so that the customer does not have any questions but only a desire to buy this product.

4. Introduce the team

It is more pleasant to buy a product when you know who made it for you, who packed it, and who answered your questions in the chat.

5. Prepare a master class or instruction

Show potential buyers how the product works and how to take care of it, or just share additional information.

6. Tell customers about special offers and competitions

The contest terms and photos of all the prizes should be placed in one post. It’s visually appealing and easier to understand than plain text in comments.

7. Broadcast the report from the event

Have you taken part in a fair or held a master class for clients? Show videos and photos of the event(s) in your gallery.

8. Add a photo of the idea and the result

Posts like #beforeafter are constantly engaging and serve as proof of your professional skills or great product quality.

9. Put your customers on display

Add a few photos of clients to the gallery (and mention them in the photos if possible) and write a few words of gratitude for their purchase.

10. Share inspiration and details of the creative process

Tell stories through the gallery: what inspired you to create a product, how you see what you invent and create. Share your mood with your subscribers.

Hopefully, these tips will make your Insta life easier!

About The Author

Anna is a content creator at Ecwid. She loves big cities, pasta and Woody Allen's films.