6 Лесни стъпки за генериране на продажби с Instagram Stories

14 min read

You’re well aware that Instagram Stories are a great way to connect with your audience. But that’s not all—Instagram Stories can be very helpful in converting followers into customers. For online sellers, this is a huge opportunity to increase sales.

You can create many different types of stories, but not all are equally effective for generating orders for your online store. That’s why in this blog post, we will focus only on Stories that are great for converting followers into customers. If you’re ready to start selling more products online, keep reading!

What Are Instagram Stories?

Instagram Stories are short pieces of content that appear at the top of your followers’ Instagram feeds. They last up to 60 seconds and can include videos, снимки, gifs, music, or text.

Instagram Stories has tons of interactive tools you can use to engage with your followers. Например:

Create polls or quizzes to get feedback on your products, industry news, or anything related to your business and niche.
Използвайте стикери с въпроси, за да разберете какво биха искали да научат вашите последователи за вашите продукти и бизнес.
Използвайте плъзгачи за реакция и бутони, за да позволите на последователите да изразят мнението си за различни продукти, Новини, сътрудничества, и т.н.
Добавете стикер за местоположение, за да покажете къде се намира вашият личен магазин.
Използвайте стикер с хаштаг, за да насърчите клиентите да проверяват публикации, съдържащи вашия брандиран хаштаг.
Поставете таймер за обратно отброяване до съобщения за следващата ви продажба, подарък, пускане на продукт, на живо, и така нататък.
Добавете връзки към външни уебсайтове, за да привлечете последователите си към вашия онлайн магазин, блог, партньорски сайт, и т.н.

Изпробвайте различни инструменти за истории, за да поддържате интереса на последователите си към вашия профил. Постепенно ще разберете какви видове истории харесва вашата публика и ще можете да ги издигнете, за да получите по-голяма ангажираност.

Анкетите са лесен начин да ангажирате клиентите с вашите истории

Instagram Stories предоставя много инструменти, за да го превърне в универсална платформа, която бизнесът може да използва, за да се свързва с последователите си, популяризират продукти, и увеличаване на продажбите. Докато експериментирате с различни инструменти, можете да създавате уникални форми на съдържание с Instagram Stories.

Например, можеш:

Използвайте истории, за да обявите и да създадете вълнение за нови продукти, подаръци, или сътрудничество.
Създайте ЧЗВ за вашите продукти и ги запазете в Акценти, така че последователите да могат лесно да намерят важна информация във вашия профил.
Споделяйте публикациите си в емисии, макари, и живее за истории, за да увеличи обхвата на вашето съдържание.
Използвайте истории, за да провеждате раздавания и състезания.
Споделяйте публикации и истории, създадени от вашите клиенти, които подчертават вашите продукти и техния опит при използването им.

Както виждаш, можеш promote your brand and engage with followers in many creative ways. въпреки това, някои истории работят най-добре за изграждане на информираност за вашите продукти, докато други са най-подходящи за генериране на продажби.

Преди да се потопим в видовете истории, генериращи продажби, трябва да говорим за задължителния инструмент, който всеки бизнес трябва да овладее, за да продава повече: Пазаруване в Instagram.

Please note that on April 27, 2023, Meta announced changes to Facebook and Instagram Shops across different regions. See how your Shops on Facebook and Instagram experience may be affected in the Помощен център на Meta Business.

Пазаруващи истории в Instagram

Instagram има инструмент, наречен Instagram Shopping, който ви позволява да създавате съдържание, което може да се пазарува в платформата. Това включва истории, емисии публикации, макари, живее, и IGTV.

Ето как работи:

Вие създавате Instagram история, съдържаща вашия продукт. След това добавяте етикет за пазаруване или стикер към тази история. Когато вашите последователи докоснат стикера, те могат да видят информацията за продукта и цената, без да напускат Instagram. След това те могат да закупят вашия продукт направо в приложението!

Клиентите могат да пазаруват направо от вашите истории

Using shopping tags reduces the friction of buying products online and makes it easier for your followers to complete the purchase. That’s why if you want to generate sales with Instagram Stories, you must first enable shopping tags for your Instagram profile.

With Instagram Shopping, you also get a dedicated Shop tab in your profile. Followers can view the entire range of products you’re selling on Instagram and buy products without ever exiting out.

The Shop Tab is right under the bio

To use Instagram Shopping, you need to connect your online store to Instagram to sync your product catalog with your Instagram profile.

Ecwid by Lightspeed is an ecommerce platform that allows you to enable Instagram Shopping for your online store quickly and effortlessly. Even if your online store has dozens of products, they’ll automatically be added to your Instagram Shop.

освен това, your online store and Instagram profile will be synced so you won’t need to update product information manually. Например, if you set a new price for a product in your online store, it will automatically change in your Shop tab on your Instagram profile.

If you use Ecwid by Lightspeed, it’ll be very easy to start selling on Instagram and benefit from shoppable content.

After you enable Instagram Shopping for your profile, it’s time to leverage Stories to get more orders in your online store.

Научете повече: Как да използвате продуктови етикети в Instagram, за да увеличите продажбите

стъпка 1: Catch Attention

Instagram users watch hundreds of stories daily, така че вашето съдържание трябва да се откроява в този безкраен поток.

Първата ви история трябва да хване последователи’ внимание веднага. Тя трябва да бъде създадена по начин, който е невъзможно да се пропусне. Има няколко начина да го постигнете, като:

Направете историята привлекателна и ярка. Контрастните цветове работят най-добре. Например, черно и бяло или жълто и розово.
Използвайте снимки на хора, които изразяват емоция, като щастие или изненада.
Добавете закачлива музика, за да допълните историята си, като вирусни песни.

Ikea found a smart way of catching followers’ attention with a bright picture and a poll

You can use text too, but it should be short, compelling, interesting, and relatable to your target audience. Something that debunks a common myth works excellently here. Например, “Junk food doesn’t cause acne.”

стъпка 2: State a Problem that Your Product Solves

When you’ve caught your followers’ attention, it’s time to introduce the problem that your audience can relate to and that your product solves. Например, if you sell underwear, you can state that most women wear the wrong bra size without even knowing it.

Use reaction stickers to encourage followers to tap on them if they encounter the same problem. That’ll increase engagement and help increase your stories’ reach.

After introducing the problem your audience wants to solve, you need to give a powerful promise. Например, “Here’s what actually works best for preventing premature aging,” or “Here’s a proof-fool way to identify scammers when buying an apartment.”

CeraVe states that skincare can be trickier in winter and promises a dermatologically-approved solution

стъпка 3: Introduce a Solution

Once followers are hooked, it’s time to introduce how your product or service can help solve the problem.

The catch here is not to make it only about your product, so don’t jump into selling right away. Keep it educational to avoid users getting annoyed and leaving. Provide helpful advice on what people should do to tackle their problem. It won’t hurt to use statistics, изследвания, or expert advice to confirm that the solution you offer works.

Your followers should understand that they received value from your stories, but there is more. Your product should be something that enhances the solution you’ve just presented or makes it even better.

Например, let’s say you sell skincare and want to promote your sunscreen. Първо, give dermatologist-approved advice on protecting skin from sunlight that doesn’t include using your product. Тогава, introduce your product to get the most out of the practices you’ve shared.

Olaplex presents their solution to damaged hair

Отново, don’t forget to add reaction stickers or sliders to stories to let followers express their opinion and boost engagement.

стъпка 4: Overcome Objections

Now you can finally focus on your product. Don’t get too pushy, все пак! You should use this part of the story sequence to anticipate objections people can have about buying your product.

Например, if you sell raincoats, show your product in action: pour some water on it to demonstrate its water-proof capabilities. Photos and videos work better than text when you need to prove your product’s quality.

If you previously used Q&A stickers in stories, you can use them to help you gather customers’ doubts about your product. Например, if you notice that many customers ask if they can use your raincoat in winter, you can address that doubt in this step.

It’s also a good idea to explain why your product is better than similar ones. You can do this by highlighting the unique features of your product. Например, state that your raincoat has the highest temperature rating among popular alternatives.

Ikea anticipates customers’ questions such as “Are covers washable?”

Even when you’re tackling objections, keep your stories interactive. Use the questions sticker so people can ask their burning questions, or include a poll so they can vote on a particular topic.

стъпка 5: Provide Social Proof

After you’ve presented your product, it’s essential to instill trust in the customer. За да направите това, show them that other people have tried your product or service and are happy with it.

Share customer Отзиви, снимки, and videos of your customers using your products or demonstrating the result of using your service. Например, if you offer language classes, share a video of your student speaking in a foreign language they learned thanks to you.

You can also display before and after photos of customers that are happy with their purchase. Например, if you sell storage boxes, share before and after photos of customers who organized their messy wardrobes with your boxes.

This step helps instill trust and proves to your potential customers that your product actually solves their problems.

Rael highlights the most important parts of the review

стъпка 6: Make It Easy to Buy

Remember shoppable stories? It’s time for them now!

Add a photo or video of your product and add a shopping tag to it. Followers can click on the tag to be redirected to your product page, where they can easily complete the purchase.

If your product has different options, don’t hesitate to show them off in this step. Разбира се, don’t forget to add a shopping tag to each of them.

Always add a shopping tag to a product when featuring it in stories

Да обобщим

This six-step guide on creating Instagram Stories will help you generate sales for your online store. Keep in mind the following:

Hook followers’ attention by introducing a relatable problem for your audience.
Provide value by sharing advice for solving the problem.
Introduce your product as one of the solutions to the problem.
Overcome objections by addressing doubts that customers may have.
Promote your business by sharing photos and videos of happy customers.
Най-важното, add shopping tags to your stories to make it easy to buy.

Разбира се, this is not the only way to get stories to start generating sales. Don’t be afraid to adjust the strategy to your business, продукт, и целева аудитория. By experimenting with different types of stories, you’ll find the ones that work best for your онлайн магазин.

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Sell on Social Продавайте в Instagram

Nov 24, 2022

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.