SwizzFeed: Google Inventory Feeds & more

Price: From $14.99 to $49.99/month, free trial
Made by Lightport

Choose your Google catalog. Create multilingual XML product feeds directly from Ecwid.

  • Choose what you share: Filter products by keywords, exclusions and stock status.
  • Reach customers in their language: Create feeds for your configured shop languages.
  • Keep your catalog in one place: Build feeds from the product data you maintain in Ecwid.
  • Simplify feed management: Manage settings and feed links in one dashboard, with Google sign-in.

Your products. Your choice. More control over your Google feeds.

Not every product belongs in every feed. SwizzFeed helps you choose the right selection from your Ecwid catalog and create multilingual XML feeds for Google Merchant Center — without maintaining a separate product spreadsheet.Use keywords in product subtitles or supported custom labels, exclude selected items, or focus on products marked in stock. Your titles, descriptions, prices, images and product links come from Ecwid, along with brand and GTIN values where supplied. Keep managing your product data in your shop; manage your feed selection in SwizzFeed.Create a separate feed for each configured shop language, using the available localized product content and matching links. Add the feed URL once as a scheduled data source in Merchant Center. SwizzFeed refreshes the file according to your plan and settings; Google retrieves it on the fetch schedule you configure.The dashboard brings feed links and settings together. Google sign-in is available on every plan after a one-time secure account link. The app interface is available in English, German, French and Italian.For physical stores, Local Inventory XML is supported for suitable setups with a verified Google store code, matching product IDs and confirmed stock for that location. Contact us to check suitability before use.Choose the plan that fits your catalog: Starter supports up to 500 products, Pro up to 5,000 and Enterprise up to 20,000. Current prices and billing options are shown before subscription.Direct Google Merchant API delivery is in preparation for Pro and Enterprise and is not yet publicly available. Current delivery uses XML feed URLs; Local Inventory API is not available.Start your trial, connect your Ecwid store and choose the products you want to share with Google. Trials are available to eligible new shops.

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