SEO Redirect Manager

Manage URL redirects for your embedded Ecwid store — on WordPress, Wix, Squarespace, Joomla, and any custom site. Keep your SEO equity intact when products change, URLs shift, or pages disappear.
IMPORTANT: The app does not work with the built-in Instant Site. For an Instant site, please use the built-in redirect option.

• Manual Redirects. Create redirects in seconds. Map any old or custom URL path to any product or category. The app validates rules to prevent loops, self-redirects, and conflicts — with live destination verification as you type.
• Custom URL Paths. Give any product or category a memorable, SEO-friendly shortcut. Works on all embedded platforms — not just Ecwid Instant Site.
• Wildcard Redirects. Redirect entire URL trees with one rule. /old-category/* → /new-category/* automatically appends the matched suffix. Exact matches always take priority.
• 404 Detection. Passively monitor your storefront for broken URLs with no performance impact. Review all errors sorted by hit count — fix the most damaging ones first with a single click.
• Auto-Redirects for Deleted Products. When you delete a product or category, the app detects it via webhook and instantly creates a redirect to the parent category or homepage. No manual work, no lost backlinks.
• Bulk CSV Import. Import hundreds of redirects at once. Upload a CSV, preview with color-coded validation, and confirm. Per-row error details make it easy to fix and re-import.
• Test URL Tool. Simulate any redirect before it goes live. See the full match chain, match type, and final destination — including loop and chain warnings.